A short motivational business talk by Jayson Lowe about growing sales by prioritizing people and profit. He contrasts a profit-first mindset (profit then expenses) with the common sales-minus-expenses approach, and emphasizes understanding and continually impressing customers as the core driver of sustained, massive growth.
Now for most, you know, entrepreneurs that realization comes when your revenue exceeds your expenses. For us, you know what we the the shifts that we made and continue to make in our journey, they all begin with people first. And secondly it's setting bigger goals because there's less competition. Most businesses get to this state of comfort. We've changed our approach to sales minus profit equals expenses versus most businesses being sales minus expenses equals profit. We prioritize profit because forces us to innovate. But here's the biggest shift. Understanding what the clients we have and the clients we want to have truly value. Because when you truly understand that and you can deliver on it and you can continually impress your customer, you're going to go through massive growth, massive change in your business. Get to the people who are closest to the customer. Where you are today in your business is a direct result of the value that you've created and the confidence and capability that you have in your business.
