How to Set Goals for 2022 In Canada... & Actually Achieve Them

Talk to me about a time when you were ready to give up or you were ready to dial something back and someone stepped in and punched you right in the face and said, you committed to doing this. You need to get it done. How did that make you feel?

We talk about goals and how to achieve them.

Yep. Goal setting and how to set up for a successful 2022.

What comes up for you? When you knew what the theme of tonight's talk was going to be? How to set goals for 2022 and actually ACH them.

For me, what comes up is that if you don't set targets and goals, then you've got nothing to work towards. And if you've got nothing to work towards, how are you going to measure success and how are you going to measure achievement and accomplishments?

For most people, what I see happening each year is they so they'll set goals or they refer to them as New Year's resolutions. Have you heard that before? And then for a lot of people, by about.

Oh, the second, third week or so, the enthusiasm dries up. And there's a reason for that. And I'm going to explain to everybody why that happens and how to prevent it from happening. What specifically are you going to do to make 2022 different than 2021? It's either going to be better or it's going to be worse. You've got to choose. Now, there's a difference between setting goals and setting goals that actually stick. And I'm sharing this with you just from my perspective over the years that I've been going through this process, which has been the past 23 years for me that I've been implementing this process that I'm going to share with you tonight. And it's ridiculously simple to do, but you have to have a mentor. You've got to have somebody who's going to help hold you accountable through the process. And I'll talk to you a bit about that as well. But before we do, I want to play a short video that I recorded. I think it was back in 2018. And you know how these things pop up on your newsfeed. And I just want to play this for everybody. Now, this video was recorded when we were on a cruise ship and I was it was just that time of year when I was going through my goal setting process. And I'm sharing a few remarks about this. Now you see some folks commenting here. Christopher Twain is actually Shania Twain's brother.

We grew up together in Timmins, Ontario, and we were just catching up in this, in the comments, in the Facebook post. But this is Shania Twain's brother. You might know her, Shania, but her real name's Eileen. That's a whole other story. But anyway, let me play this video. Hey everyone.

Jason Lowe here, coming to you from the Atlantic. We're just on our way to Jamaica and just on our family vacation. I wanted to just hop onto Facebook real quick, just share a couple of things with everyone, because at this time of year, I am right in the midst of setting and committing to my goals for 2018. And I'm asked often, what is your process for setting goals and how do you go about doing that? And so I just wanted to share a couple of pieces of helpful information for you and for those watching the video. If you have anything else that you believe would be valuable to share about your own goal setting process, please go ahead and take that into the comments and that would be great for the benefit of everybody who's seeing this post. So my process for setting goals, first and foremost, I write them down. And when I write them down, I write them down with specifics. And more importantly, the goals that I set are always big because in my view, there's less competition for bigger goals. And once I've written them down with specifics, the reason I do that so early, prior to the new year is because it starts to wire my brain to begin thinking about what's necessary to get those goals accomplished. In other words, you start to take an inventory, especially if the goals are big, what people process, technology, what things do we need in place to get these goals accomplished and complete? Now, I've taken some additional notes here just to share with everybody. And as I go through this again, if you have any additional comments for folks who are watching the video, please share that for the benefit of everybody. So I set them, I write them down, I'm specific, I make committed decisions to achieve them.

And equally as important, I really have.

To truly value my goals in order for me to be successful in accomplishing them. And I seem to be a little bit better at that professionally than I am personally as it relates to my own exercise goals, my own health and fitness. Those are goals that I don't think I have really truly valued because I haven't accomplished specifically what I have set out to accomplish. But that is going to change. In addition to that, when you do it early, and I would encourage you, if you are not thinking about it already, to begin doing that, because when you do it this early, it really ignites you. It gets you thinking and excited and motivated, looking ahead to the next year. Zig Ziglar said that every choice you make has an end result, and that is so very true. And so the other thing I would encourage you to do is to share your goals and to share those with others because it creates a sense of accountability and it gives you, again, just a deeper sense of belief. So with that couple of quick books that I wanted to share that I think you'll really enjoy. If you're in the financial industry, whether you're financial planning or estate planning or you're in the insurance business or whatever the case may be, you may find this book authored by Bruce.

Okay, I'd love to hear some insights in terms of what came up for you. And let's get a couple of teammates on, too, when insights come up for you. In that short three minutes that I was talking about what I was doing at that time in my goal setting.

I had a couple thoughts, Jason. So one was, you know, the power of your mind and when you write something down and you commit to it. And then the other part that really resonated with me is sharing it so other people know about it. It's just a way of, you know, it all begins with the way you think. And when you start to think about whatever objective you set, you're much more likely to carry that out. And I think it's a powerful thing you mentioned. All begins with the way you think and how you apply your goals.

Yeah, I think, you know, there's some really good comments coming up reflecting, you know, people like, you know, bigger goals, less competition, mindset, and then the point of having an accountability partner. So by saying them out loud, then you're effectively creating accountability partners, whether you're mean to or not. That's really important because I think it also changes the value that you place yourself on your goals if you're actually saying them out loud to other people.

That's the key in the accountability side of it. You need somebody who's going to help make sure that you continue to pull yourself forward. And so that person is either going to give you a hug or they're going to punch you right in the face. That's the person that you want to say, hey, listen, you're better than this. You committed to this. Get it done. And you need someone to mentor you and coach you through that. It's got to be somebody that you trust, somebody that you know is going to either give you a hug and say, way to go, keep moving forward, or punch you right in the face and say, you got to get going. You made a commitment to do this. You're better than that. When you lean into accountability, just make sure there's not a fist flying at you.

When you lean into it, inevitably, there'll.

Be questions that will come across your plate in the following year where you have to make decisions about which way do you jump. And so having someone who reminds you of what you set out to do can be helpful in that regard as well. Perhaps you can talk a little bit about that, too, Jason.

Oh, yeah, absolutely. I'm definitely going to dive deep into that. Jen, what thoughts come up for you?

What really resonated with me was the fact that you're starting it before the new year starts. I think making sure that you've got your goals in place and you know your objectives in place for what you're wanting to accomplish before that clock really starts ticking is really important to making sure that you're setting yourself up for success.

Here's the deal, because I get asked all the time, how do you go about doing this? What is your process? So I'm going to lay it out for you. The first thing that you need to do is get yourself a pen, get yourself a notepad. You've got to write your goals down. And I'm not talking about the how. Leave the action out. I'm just talking about what you envision the accomplishment to be. And my suggestion to you is to set big goals that are going to stick and don't under any circumstance, dial them back. Never change the goal. Only change your action and don't dial it back. Once you set that goal and you set it big, it's a massive accomplishment that you're wanting to get done. Don't dial it back. All you got to do is change your action. What I do specifically is I write down my goals in three categories. The first category is health. The second is wealth. The third is giving. If you're setting goals that only result in accomplishment for you, you're really robbing yourself of a lot of additional fulfillment. If you set goals that also positively impact others, whether it's friends, family, your community, you're setting yourself up for more fulfillment. Think of a time in your life when you achieved that big goal that you set for yourself. I'm getting, honestly, goosebumps. I'm getting that feeling right now. I can drum that feeling up because it's part of. I've experienced it so much. I'll take all of you back To March of 2020, when Covid we knew that lockdowns were coming and things were going to get really serious. We just didn't know how serious they would get. And I met with all my teams, not just within Ascendant Financial, but other companies that are part of this low family group of companies. And I met with my teams and I said, listen, I don't know how serious this is going to get.

But.

We need to make a choice. We can either choose to advance or we can choose to retreat. We can't do both. Pick one right now. And without hesitation, our teams chose to advance. The moment that you make a choice, is 2022 going to be better for me or worse for me? The moment you make that choice, that it's going to be better. Your brain immediately gets to work on making sure that it's going to be better. But you got to feed your brain with the data. You got to feed your brain with the instructions on what it needs to help make real for you. And in the health, wealth and giving categories, when you write down those goals, those accomplishments, and they are massive. They are big, talk about them. My spouse, Rebecca and I, we go through this exercise every year over the Christmas break like clockwork. We've been doing it for years.

She writes down her goals in those categories, I write down mine, we sit down, we talk about them.

Once we have agreement that the goals are big enough that they're actually going to pull us forward in growth, don't set goals that are comfortable, you're going to give up on them, the enthusiasm is going to dry up and you're going to say, oh, gosh, yeah, Ah, what's an extra 10 pounds that I lose? That's not going to be no big deal for me. What's an extra 10,000 in income? I mean, that's not going to be a big deal for me. You've got to set the goals massive. There's less competition for bigger goals because people just don't have the damn commitment to follow through.

And I want you to think about a time when you had someone hold you accountable.

Talk to me about a time when you were ready to give up or you were ready to dial something back and someone stepped in and punched you right in the face and said, you committed to doing this. You need to get it done. How did that make you feel? Now, once you've written these down and you've talked about them with your spouse, your business partner, a family member, a mentor, somebody who you trust, your brain immediately gets to work on making it real. Don't Change the goal, change the action. Never dial back the goal. Once you're committed, you're committed. Just change the actions that you execute to achieve them. And so once you and your spouse, you and your business partner, you're committed, you've agreed that these are the things that you're going to achieve.

Go on to the Internets, the Googles, or, you know, your, your Bings or the Explorers. Go on there. Look up these images that represent the accomplishments that you're wanting to get done. Print them, put them on a vision board. That's something again, that I've been doing for years. I have, Jen, you can attest to this. I have every vision board I've ever made.

This is the one that represents this year. I don't know if everybody can see this.

But you can see.

Oh, gosh, what am I doing here? These are all the things that Rebecca and I committed to, that we wrote down, then we typed it all out, then we printed out all the images, put it together on the vision board, and this is what I see every single time I come into my study. I would encourage you to adopt the same. If I can conceive it and believe it, I can and I will achieve it.

How many of you use language like.

Maybe someday.

Wouldn'T that be nice?

Or, I'll start next week.

Yeah, I'll get started next week. That's procrastination. Actually, procrastination is a good thing. Remind me to talk about that.

Instead of using language like that.

Change your language. Change the action. Not imagine if, Imagine when. What's this going to look like for me? And ask yourself every single day, what can I do to get the goal accomplished? Because there's a component in each one of your brains. Everybody who's on this webinar, there's a component in your head bone.

And it's called the excuse component.

And when you run into an obstacle or you feel like maybe you set the goal a little too high and you're feeling that sense of fear.

The.

Excuse button starts pumping out excuses. And if your accountability partner listens to any of those excuses and actually lets you get away with it, you got the wrong accountability partner. And believe me, if you want an accountability partner like that, I'm not your guy. And at every opportunity.

With your accountability partner, talk about the progress you're making.

Not the obstacle, not the excuse. Talk about the progress. And every single day, ask yourself, what can I do to get a little closer to the achievement of that goal? What can I do to support my spouse? Or my business partner or my teammates in the achievement of their goals.

Because when you create them, if you're creating them just for you, that's selfish. I think of one of my teammates, Peter. He might actually be with us. Peter, if you are here, if you can hop on in your video and your audio, please do. I would like to bring you on. I am going to put you on the spot. So Peter, Peter is one of my teammates and just an amazing guy, a great connector. And Peter, when we were having a conversation about your goals for 2022, you led with a goal that was all about others, right?

Yeah, that was.

How'd that make you feel?

It was pretty cool. It was.

Something that I.

I guess.

It'S just kind of a. It's a feeling, right? It just, you know, I, I did all the same things that you said, make them big, make them large. But my, my whole objective was to make them big for someone else. And the power of, I guess thinking of if you make something big for someone else, how it can actually pay back to you in the end too totally is pretty. It's that I don't know how to explain the feeling, but I achieved bigger things this year than I ever have by building my goals around other people's goals.

So it's one thing to write them down, right? It's another thing to talk about them. It's another thing to vision board them. You've got to have that accountability partner, someone that you respect, right? A mentor, someone that you don't want to disappoint. That's the key. Your accountability partner should be somebody that you do not want to disappoint. And then once you've got, you know, your accountability partner, your mentor, your coach and your schedules put together and you figured out what you want to get done, you gotta celebrate every part step in your progress, no matter how big or how small, because it establishes the premise that you can get it done. And then the way that you pull yourself forward right throughout the year is you can attend events, you can take courses, you can do things that are going to help pull you forward. I love interacting with other entrepreneurs. So the events that I attend are the 10x ambition program, strategic coach Dan Sullivan. He's been my coach the past four years. So I go every quarter. If I'm zooming ahead like we're doing tonight or if we're able to host them in person in 2022, again, that fuels my progress because I feel like I'm being pulled forward. I'm surrounded by other People who are persistent, highly ambitious, very driven, they go through the same process of goal setting and achievement. They surround themselves with great people. I go to the annual Genius networking event with Joe Polish and a wonderful group of incredibly successful entrepreneurs. And those events help pull me forward and they make me feel good and that I'm accomplishing things. And so once you've got that pinned down, well, when do you want to get started?

The right answer is January 1st. So January 1st, you put it into action. January 2nd, you get up and you do it again. January 3rd, you get up and YOU do it again. January 4th, you get up and YOU do IT again. January 5th, you meet with your accountability partner. January 6th, you get up and do it again.

And if you know that it takes 21 days to develop a new habit, once you get that rhythm established, if you've got somebody who's helping you and meeting with you, even if it's just once a week and sitting down with you and saying, hey, how are you coming along? How are you progressing?

I promise you, when you step into that accountability.

You'Re instantly going to make more progress because you're not allowing yourself to regress, you're not allowing yourself to, to step backward. And you've got to give your goals attention every single day. And I would call it, actually, I would say you've got to give your goals persistent attention every single day and be crystal clear about what you want. When I first started this process 23 years ago, I never, ever would have imagined, never would have imagined being where I am today. Any guesses why?

One of my reasons would be that I don't think you had an accountability partner or the right accountability partner. Well, I had, Ted 23 years ago. Yeah, I guess you're right that far back.

But I, you know, were my goals this big or were they this big?

You weren't thinking big enough. You were thinking very much. One year at a time.

And yeah.

That'S exactly right. And so that's why I'm sharing with you now what works, and that's to set massive goals. I'm going to expand on something that when we embraced this in our businesses and Jen, you can attest to this, my ascendant teammates, you can attest to this. When we embraced this approach in our business, it really transformed how we dealt with money. Because I'm presuming that if you're going to embrace the health, wealth, and giving that somewhere in those three categories.

Money is going to come up. How many of you heard the term that money doesn't buy happiness.

Have you heard that term before?

Yep.

Poverty don't buy anything. Money buys you the car, the house, takes care of the utilities, keeps a roof over your head, keeps the pantry full, the fridge full, takes your family on the vacation, helps you save and plan for retirement, helps you take control of the banking function by implementing the process of becoming your own banker, the infinite banking concept, and so on.

And so while money doesn't buy you happiness, poverty doesn't buy you anything at all.

And if you are thinking in abundance, if you want to live in abundance, then you can bless other people's lives in a very, very helpful way as well. In our flagship business in Ascendant, we have a quarterly profit sharing process. Once a quarter, every 90 days, we prioritize profit first. And I'm going to show you something real quick here that's just going to. It's going to blow your mind.

And.

Prioritizing profit first, we look inside the profit pool and we say, hey, there's money in there. Why is that? Well, we prioritized it. Okay, that's cool. Most business owners leave profit to the bottom line. Hey, what? What made its way down to the bottom line? The least prioritized item, Profit. I'm telling you to turn that on its head. Prioritize profit first. It'll really force you to work more innovatively. It'll force you to run your business or even your household more effectively from a financial standpoint. And then once a quarter, we look inside this profit pool, we take 50% of that pool and we distribute it to our teammates.

And then the remainder of that 50%, our team. So I purposely exclude myself from that process. I'm not involved in that. I don't want to have any influence or try to persuade anybody to go in any direction. But our team takes the remaining 50% of that profit pool and we give in the communities where we work.

And.

Where we live, food banks, people who are less fortunate, who need spiritual care, who need food, who need clothing. We have given to so many different causes this year.

And that fuels fulfillment. And when you feel more fulfilled, do you feel less or more ambitious to achieve your goals? Which one do you think it is?

More.

Way more. If you help others get what they need, you'll end up with more.

Than you ever need. If you help others get what they want, if you help them get what they need, describe it any way you want.

For us, the giving side, it's what they need.

And so in your life, even if it's just starting somewhere, if you say, Look, I make $100,000 a year. I spend 90,000 of that. Okay, well, if you take a chunk of the remaining 10 and you prioritize that as profit, that you're gonna, you're just gonna treat yourself, you deserve it, you work hard.

And then you're gonna take in another portion of that 10 and you're gonna give, you are going to bless someone else's life in a positive way, even if it is just small. I remember in the early stages, I would just take my kids, we would go to Walmart, we would take a couple hundred bucks, we would fill up a grocery cart with personal hygiene products, all the items that the HOPE Mission told us they needed. And we sorted everything and we deliver it to the HOPE Mission, feeling incredibly fulfilled.

And super. And we do this over the Christmas break and then super fulfilled, energized, ready to hit the ground running January 1st, feeling terrific and feeling a sense of fulfillment, ready to move from the commitment stage to the getting shit done stage. And that for me is crack of dawn, January 1st. That is when it starts. And I would implore you to embrace that.

Because it's going to be a lot easy for you if you go out New Year's Eve and you soak your body up with alcohol and you wake up January 1st wishing that somebody would just hand you a bottle of Tylenol.

Or you say, new Year's Eve, I'm going to reaffirm my commitments. May have a cheers, maybe a toast, glass of champagne ring in the new year, but I got to get to bed, man. I got to get up first thing in the morning and hit the ground running. Energized, fulfilled, committed, ready to go. And for all you business owners out there, this profit first approach, what I'm going to show you right now, I'm going to expand more on it, of course, in the Monday night mentoring calls that I'm going to do for the first eight weeks of 2022. And if you find yourself thinking, hey, this is something that I'm already interested in, tell me more about it. Just hang on, hang tight here and I'll get into some details here shortly. In the profit first model.

The simple element of this framework is making allocation. Now, I want you to think about this personally as well in your own household finances, okay? It doesn't just apply to, to a business owner label. This your profit first.

Template.

Okay?

Now we're going to call this, just call it an income goal.

I'll give you an example of making it big in 2006. And, Richard, you'll be able to attest to this. You'll remember this. So a fellow, Don Jorgensen, who's still around to this day. So I was, at that time, we were helping people who wanted to accelerate the repayment of their debt and just get out of debt sooner. And I was one of the top producing agents, and we were at this conference in Vegas, and Don approached me and he said, hey, what's your income goal for next year?

And I said, $200,000.

I thought that I was going to jump out of my shoes. And he leaned into me and he used to call me Captain Canada. And he goes, hey there. Hey, Captain Canada.

All right.

That's how he. That's how he talked. And he leaned into my ear and he goes, why don't you add a.

Zero to that number?

And I said, what? He said, why not add a zero to that number?

I didn't have an intelligent response for him. So whatever you're thinking, think bigger. So let's put an income goal in there, and let's make it big. Just give me an income goal. Make it big.

$250,000.

Make it bigger.

787,787.

Can I make it an even 800? Would that be okay?

Okay, sure.

Okay, so we've got an income goal, a big one of $800,000. Now, this could be personal or business. Doesn't matter. Now, what do we want to prioritize first?

Profit.

Right.

So we want to allocate a percentage of what we earn to profit first. And we want to translate that into a dollar amount as well.

Whoops.

Let me do the percentage first. There we go. And then the dollar amount. There we go.

Okay.

Now what I'm going to do is I'm going to start with. I'm going to allocate 5% to profit first, and then we'll take 5% of 800,000.

So we're going to allocate 40,000 bucks to profit first.

And then the second is going to be what's called. I'll just call it a capital surplus reserve.

This is an amount that you set aside. Now you can put it into a policy or a system of policies. If you're implementing the process of becoming your own banker, the infinite banking concept, you can slice a hole in your mattress, you can stuff it in there if you want to do that. You can grab a cookie jar, stuff it in there if you want to do that.

Whatever suits your fancy. You can leave it on the books of someone else's bank something that I would not recommend that you do. The point is, is you're prioritizing it. You're assigning a target allocation for that percentage of money. So in this case, let's make it 10%.

So we're going to go 800,000. Multiply that by the target. There we go. Then the second is your income, what you actually get to spend. Okay, so we'll label this your spending money. Now, for the business owner, this is owner's remuneration. This is what you pay yourself from your business. And personally, this is what you pay yourself from your income. I want to share something with everybody that I'd like you to commit to memory. There's two types of people. There's people that save first and spend what's left over, and there's people who spend first and save what's left over. Those people always end up working for the people who save first and spend what's left over, always. So we got. Let's allocate. Let's do 40%.

So now we got 800. There we go. 320,000 bucks. Pretty good. And then we've got taxes. Let's just put that at zero. No, I'm just kidding. Okay, so let's just say that that's. Listen.

Okay, let's just say for the business owner, that's going to be about 13%. For personal, it's going to be about 483%. Okay, so let's just meet somewhere in the middle. Let's just say 25%.

Okay, here we go. And what have we got? What have we got left over here? 640. Okay, we're getting close. Now, the rest is for operating expenses.

Okay, so for a business owner, this means opex. This is what you get to spend to run your business.

No more, no less. Okay, so we're going to allocate 20% to OPEX, which gets us to 100.

Now, this looks ridiculously simple.

But managing to it is a whole other ballpark.

You need a mentor.

You need someone to help you do it.

You need an accountability partner so that you don't set these allocations one day and then wake up the next and go, I only need to put 5% in there. I'll spend 45%. And you start goofing around with the numbers to suit your.

Either excuse or explanation.

And my late dad used to say something to me, and you may want to write this down. Excuses don't explain and explanations don't excuse. So don't bother trying. That's where accountability. All that's left is accountability. If you can't make an excuse and it doesn't explain anything, then all you've got left is being accountable. Questions, insights, what's coming up for you?

Hey, Mark.

I'm here in Ottawa. One of those bobbleheads in Ottawa. No, I'm kidding.

I'm curious. You just went through, like, from an entrepreneur's perspective or a business owner's perspective for people who maybe have. Who have a salary just like myself.

Yeah.

Is there something that we could go.

Through.

And kind of run through this similar type of exercise?

Absolutely. It applies whether it's personal or whether it's business. The same methodology, the same approach applies, because if you think about your salary, you're giving a good chunk of your salary in taxes. Would that be a fair statement?

Yes.

And so if you're okay giving it to cra, Are you okay giving a little bit to yourself, too?

Yes. Yeah.

You should be.

Yes.

Because people.

Totally underestimate the amount of money that they're going to need. And the reason they underestimated is because they just haven't done the arithmetic. They haven't gone through the process.

Hey, I'll be okay. You know, when I get to retirement mode, all I need is a million bucks. Try retiring and living out the rest of your life on a million bucks today.

Good luck with that. Those days.

Exactly. And even though I haven't done this exercise the way that you've described it, sort of my. The fear of not going through it. I've purchased a few properties, as Dan can attest to. I have purchased properties and I have purchased assets, all in the notion of, shoot, am I going to have enough at the end here? But it hasn't been done properly in the mathematics that you've shown. So it's definitely an exercise. I don't know if that's considered a big enough goal to go through that exercise, but certainly a subtask of a big goal.

Well, you know, that's why I say it's important to have a mentor, because listening to me talk for too long, firstly, is probably going to annoy you, and secondly, if you're not going to retain everything that I talk about tonight, you might get some inspiration. There might be a little fuel for the fire of setting goals and getting ready and getting yourself equipped for 2022. But if you need somebody who's going to help you set massive goals that are actually going to stick because you're going to develop your strategy, or as Richard and I would say the strategery to get it done, then I'm your guy.

But if you want to set low, comfortable goals.

Hey, I want to. I want to make an extra hundred dollars next year. I want to sell baseball cards. I want to go to the flea market every weekend and make an extra 50 bucks. I'm not your guy.

There's a difference between thinking big and acting big. A lot of people out there.

They talk a good game.

They yip yap a good game, and their results paint an entirely different picture.

Anybody can examine my results. You don't have to go very far. And it didn't happen because I woke up one morning and said, I've got the formula to do this. It's because I sought out a mentor 23 years ago. And that's what got me started on that journey of goal setting. Thinking big, setting massive goals that actually stick. Talking to people about them, having an accountability partner, celebrating every win, no matter how big or how small. Recognizing that I'm either going to win or I'm going to learn. There are only two outcomes. If you let the word lose infiltrate your head bone, it's going to start poisoning your progress.

You either win or you learn. Is the action I'm about to take going to contribute to the accomplishment or contaminate it? If it's going to contaminate it, don't do it. Show me who you're hanging around with. Show me who you're associating with most often and I'll show you your future. Get around people who are achieving what you're setting out to accomplish, and I promise you they're going to rub off on you. I didn't. If you told me 23 years ago, you're going to. You're going to build a group of companies that generate millions of dollars a year in profitable revenue. You bless other people's lives in a positive way. You give away 50%, 5 0% of your profit pool every 90 days. I would have thought you were nuts because I wasn't thinking big enough. Nothing is impossible. Nothing. And so whatever excuses you've come up with in your mind, and I'm not talking to you, Mark, first of all, thank you for being in good sport and for hopping on. But what I'm saying to everybody.

Nothing'S impossible. And if you can get the heck out of your own way, your own exclusive excuses, your own limitations that you've imposed on yourself.

And realize that you got way more potential, like ask yourself this question, am I really committed? Am I? Am I? Do I really, truly have the grit to necessary to achieve what I'm setting out to accomplish. There's more potential in each and every one of you that's on this webinar. And you already know that.

But yet it's not surfacing.

It's because you're not programming your brain to surface it.

That's the only reason why.

And a good mentor will help you do that.

And if people want to be on a Monday night mentoring call and they want to come to the meeting with excuses, I'm not your guy.

If you want to come to a meeting and get yelled at for an hour because that's what motivates you to take action, I'm not your guy.

If you really want to draw some more of your potential to the surface and produce an accomplishment.

Might be your guy. Who knows? We'll see. All right, thanks, Mark. Who else wants to come on? If you think about the construct of a goal, it's got to be specific. Hey, I want to earn more income next year. Good for you.

How much more?

Versus someone who says, I want to.

Grow my income from $80,000 a year to 120 by December 31, 2022. That's a specific goal. But your brain is immediately going to get to work on how. How do I get it done? How many of you have ever experienced procrastination? I'm going to give you a little piece of advice about procrastination that my coach Dan Sullivan taught me. That was like a two by four moment, like getting hit in the face with a two by four. You ever see the movie Tommy Boy when he just gets whacked right in the face with a two by four and he goes, richard, do I have a mark on my face? It's sore. Not so much here, not so much in this region right here, but right here. So here's the two by four moment. Dan told me. He said, you know, procrastination is actually a good thing. It means that you're not the one that should be doing it. The goal is good.

It's got some energy. It's making you getting you enthused. But when the procrastination kicks in, that just means you're not the person that should be getting the how's done.

That happens to me in business. I develop a goal or I have a vision in my mind and I think, oh my God, this is incredible. And then procrastination kicks in. But now that I've been coached by Dan, it's all about who, not how. So I think about who possesses the unique capabilities to get the how done so that the goal gets accomplished. That's why I'm surrounded by so many wonderful teammates.

Those are all the who's and I'm a who for them and they're a who for me. And you might be thinking, who cares? Well, if you want to get your goals achieved next year.

I want you to be thinking in terms of who, not how. Now, of course, you're going to be the who for a number of your goals, but there are going to be other who's that you need to find in order to help you get the how's done.

Hey, I want to put on 15 pounds of lean muscle mass.

Your brain immediately goes to, how am I going to get that done? My brain immediately goes to, who's put on 15 pounds of lean muscle mass and actually kept it on. That can train me to get that how done. That can make sure that I'm getting up, I'm getting in the gym and I'm doing the work. The trainer is not going to lift the damn weights for me, but the trainer is going to show me how.

To do it properly.

And if I mess up and I'm and I'm not completing the movement or I'm trying to cheat, I'm not trying to do the full exercise properly, the trainer is going to hold me accountable and say, listen, if you don't do this right, you're going to hurt yourself and you're not going to get the gains that you were looking for. So if you still want the gains and you don't want to hurt yourself, you got to follow my lead. It's the same thing with a mentor, it's the same thing with a coach.

And one of the things that I'm doing, and I literally thought about this two and a half minutes before. The start of tonight's webinar is basically a Monday night mentoring call. And I'm going to commit to this for the first eight weeks of 2022.

And if that's something that interests you, you're going to make an investment in it. This ain't going to be for free. You're going to invest $800 of your hard earned money to show up every Monday night and to have some skin in the game to achieve the goals that you're setting out. And you're going to get off to a good head start.

And this is going to be a group accountability session. This is not going to be Jason holding your hand. You're going to show up in a group format and talk about how you're progressing toward the achievement of your goals. If that interests you, you can text the word mentor. Maybe somebody can drop this into the chat window. You can text the word Mentor to 780-809-4599. That's 780-809-4599. Text the word Mentor to 780-809- 4599. All that you're going to get is pure accountability.

If that scares you.

You'Re on the right call. Because if your goals don't have a healthy mix of fear and excitement, you're already retired and you just don't even know it yet. Hello, Jason, how you doing? What's happening? What's going down in Lestown?

Not much.

I just. I'm out in Saskatchewan here, and I'm picking up what you're saying.

Love it.

Thank you.

And for me, it's. And I'm not going to make excuses because I'm like one of those guys that would show up and do the work. Like, not a problem there. It's just that I guess I don't know how or where to start. Like, you know, if I set my goal, set it back, then. Then what?

Because, like, then you got to share them.

Yeah.

You have to share them with someone that you trust and that you do not want to disappoint. And you've got to be very specific about what those goals are.

Right. Let's say I set that income. Income goal, and I said it huge. I guess my question is. Or my problem is that I don't know how to achieve that goal, whether it be I'm thinking through real estate or, like, what's my next venture or move, I guess. You know what I mean?

Yeah.

That's a really. Thank you for being vulnerable and being open to sharing that. So remember, what I just talked about was your brain immediately goes to the how. And if you don't have the how, then you get stuck. So you've got to be. You have to connect with somebody who's achieved what you want to set out to achieve. So if your goal is to go from 100,000 in income to 200,000, then you've got to talk to somebody who's earning more than 200,000 and say, hey, talk to me about the steps that you took and talk to me about your journey. And how would you advise me to go about achieving this goal? Because this leads me to my next point.

Les.

There's no such thing as an unrealistic goal. Only unrealistic timelines. If you're earning an income of 80,000 bucks a year and then you say, I want my income to be $650,000 in 2022, you'll never hear me say that that's impossible. But I would say, well, you need to go to, like, more than 50 grand a month from $80,000 a year. So is that a realistic timeline? The goal.

Falls into the nothing's impossible category, but is it a realistic timeline? So this is why you need. You got to have a mentor. You got to have somebody to walk you through that thinking and help you frame up. Help you frame up the. How great.

Okay, I can appreciate that.

Isn't that good?

Hey, not bad. Hey, for being. Putting on. Being put on the spot. Okay, let's take. Let's take another. Thanks, Les. Thanks for being a good sport.

Sure. This is from William Hummel.

Yep.

Jason, all my life I have set big goals, but every time I tried to find a mentor, they are only interested in what they thought was right for me. Me.

Oh, wow. So they got more invested in your what's in store for you in the future than you did wrong mentor.

Yeah.

I just think that, you know, again, I don't know who those mentors were, but it sounds like there's something there in the. There's a stage that you're getting to where something's disconnecting for some reason. Like, you need somebody who's going to know when to kick you and know when to hug you. So again, for folks, if you're wondering about the Monday night mentoring deal for the first eight weeks of the new year, this is totally brand new. I came up with it two and a half minutes before the start of tonight's webinar. But I know what I'm going to do. I know how I'm going to help you. And all I can encourage you to do is text the word mentor to 780-809-4599. I wish I had that 23 years ago. 780-809-4599.

The session is once a week, every Monday night. A Monday night mentoring meetup.

And you got to leave the excuses and the explanations at the door. They're not permitted. Not around me. That's like oil and water don't mix.

One of the things I like to do periodically is go listen to Earl Nightingale.

Ah, yes, Earl Nightingale.

So I just thought of that as you were speaking. That's always something that just puts me in mind of what you were talking about tonight. And it's just the strangest secret in the world. Yeah, Just an interesting piece about how you put those pieces in place and what the outcome will be.

So love it. Let's get that in the chat window. Dan, can you share that with folks? Because I think you can get it on the YouTubes.

You can? Yep.

And one of the things that he used to say that our late mentor, R. Nelson Nash, used to kid around about is Earl Nightingale used to say that you become what you think about all day long. And Nelson Nash would say, if that was in fact true, all men would become women.

Okay, I'm the only one laughing at this.

All right.

Hey, let's get rich in here. Rich, what insights came up for you?

One of the things that I would, I guess, chime in or share with everyone is the word goals gets thrown around a lot. And I would instead encourage you to take what's been shared today and look at switching out the word goal with result. What's the result that you're achieving versus what's the goal you're striving for? A goal is like something you're reaching at a result, something that's already happened. So focus on your results. And what's the result that you're trying to treat? The result is I lost 20 pounds from exercise and better food choices. The result is I reduced my body fat percentage down from 17 to 13%. The result is I increase my passive income from $100 a month to $600 a month. So get really clear on what the result is and get. And isolate that. And you're talking about the result as though it's in a past tense because it's already happened. So you're training your brain to realize that this. Not only is it achievable, you've already.

Done it, and it. It just sharpens the specific of it. Like, you're just really ultra clear.

Because you can't. Maybe a person can describe a vague result. You know, my health improved. My weight went down. If you get clear and specific like you were describing, that's brilliant. That's awesome.

And that's the key thing is in specific. So, again, I don't think there's anyone on the call who doesn't want their income to go up. There's probably no one on the call who doesn't want to be in better health. What does that mean for you? Better health for me versus for Jason versus for Jennifer or Dan or anyone else on the call is something different. Yeah, better health might mean, like, as an example hey, maybe you've found a way to. You've been doing. You're doing yoga or some kind of stretching three times a week so that you no longer feel lower back pain.

Yeah.

Right. So what's the thing that you're trying to actually achieve? What's the result that you want in that achievement? And then. And then write that down so it's clear so that someone else could read it when. The way you were assuming. Assuming they can read your writing. So in other words, it's not my handwriting. You've, like, typed it. Yeah, because Jason knows that my writing is pretty much illegible as this Jennifer.

Yeah. I would not be able to read that.

So, yeah, please type virtually impossible. But if you. If you get it. So it's so clear that any other person who doesn't even know you just suddenly picked it up and could read it, like, wow. Like, that is absolutely crystal. I totally understand what you're trying to get done here. Yeah. And the other thing is this. If you. If you're making that specific goal, also consider looking at it or the result that you're trying to achieve. Look at what is the. What is the. What does that result do for you? So if the result is to earn more money or make more money or I want to earn another, you know, a hundred thousand dollars this year. Okay, great. What is that? What's the. What's the end goal? What's the purpose? What's the advantage of you doing that? Is it by earning $100,000 extra next year? I'm going to utilize that to, you know, I'm going to give 10% of that back to my church. And that's going to produce this feeling that I have at the end of the year when I write that check for the church, I'm going to pay for that $15,000 vacation, taking the whole family to Disneyland that I've always wanted to do. And that's going to leave me with the feeling of accomplishment, joy, memories, you know, what is the thing that you're creating by achieving that goal?

And Rich has given you a preview into the Monday night mentoring calls. But don't go all the way, Rich.

Sorry.

This is awesome.

I'm not standing on a soapbox, but there's probably one nearby.

There's probably one close by for you to hop on so, you know it's good. Okay. Awesome. Well, hey, listen, everybody. I appreciate you being here, and I'd love your feedback and even the bad stuff if you were like, oh, my God, you totally wasted my time. And like, if it's, if it's bad feedback, I want to hear it too. But if you got some value, please leave a comment. Leave some feedback. You know, we'd like to know what resonated with you, what insights you got. Hope to see some folks in the Monday night mentoring call. Hopefully it's not just me talking to myself every Monday. I'll gladly do that because even if.

It was, it'd be good.

It'd be a good discussion. I'll just hop on the zoom and turn the camera on, hit the record button. Okay, thanks, everybody. I appreciate you all. Have a great night. Make 2022 massive. I believe in you. That's the key. But you got to believe in yourself more than anybody believes in you. So go ahead and make it massive. Make it amazing. Think big. Make those goals stick. Find the result. Be specific.

Next year is going to be better or worse. You decide. But decide right now because it's definitely not going to be the same. But it'll either be better or worse. It's your call.