A short YouTube video by Jayson Lowe advising viewers to "invest in what you know." The speaker uses Bill Gates' comment about Microsoft preferring to supply software rather than build computers and his own pre-20s learning to argue investors should favor familiar industries and consumer brands they personally understand.
Invest in what you know. This is going to sound like a real foreign concept, but let me give you an example. I heard Bill Gates, he made a comment. Many years ago, some bubble head on CNBC was sitting down with Bill Gates and said, Bill Gates, why is Microsoft not making computers? You could just crush it in the computer business. And without skipping a beat, he said, we know software and I'd rather supply the fuel that runs the car than build the car. Invest in what you know, when I started my investment journey many years ago, before I turned the age of 20, I read that you should invest in what you know. So if you're not a rocket scientist, don't invest in rocket scientist endeavors. But if you understand the difference between Gillette shaving cream and some other brand and you like Gillette better and that's what you know and that's what you've been using since you started shaving, then invest in the company that manufactures it. It's really not rocket science.
