Jayson Lowe says the best reason to pick a life insurance company is customer service, not the policy itself. All insurers invest money the same way, so what matters is how they handle loan requests, beneficiary changes, and claims. Choose based on how they treat customers, then decide if your habits fit their model.
What do you look at as a priority when selecting a carrier? Their history, loan terms, dividend distribution? The very first thing I look at is none of the above. The very first thing I investigate is client service, and I want real feedback from real policyowners on their client experience when they're requesting policy loans, repaying policy loans, requesting beneficiary changes, policyowner changes, all of those things that require the delivery of an experience. That's what I'm gauging first and foremost. Look, folks, all of these life insurance carriers deploy capital in the very same places. And when you look at a life insurance illustration from one carrier and you compare it to the next, and you were to examine the policy's outcome 10 years in from the carrier with illustration number 1 and the policy outcome with the carrier from illustration number 2, they're not going to look anything like the illustrations. The policy owner's behavior is far more critical than the behavior of the life insurance company. So I'm looking at client experience first, and then making a determination as to whether or not I can establish a basis to work with the prospective policy owner based on what I believe their behavior is going to be. Want to learn more? Just visit watchibc.com. That's watchibc.com.
