073- Are You a SMART Chiropractor?

Welcome to the Evidence Based Chiropractor. Providing you with elegant and efficient research based content to help your practice prosper and succeed. Now get ready for a variety of dynamic communication tools designed for immediate growth courtesy of your host, Dr. Jeff Langmaid.

Hello and welcome to the Evidence Based Chiropractor. I am your host, Dr. Jeff Langmead. I am coming at you. After a fast and furious weekend of travel, I was up Friday afternoon, Friday morning for Life Vision Seminars. There was a digital practice builders expert panel that I was proud to be a part of. So thank you to Jills, Jason, Bo and everybody else up there. It was a great time but I had to sneak out and head right up to New Jersey, the Association of New Jersey Chiropractors. I spoke up there just yesterday Saturday and it was an unbelievable crowd. 650 plus chiropractors, standing room only. I was honored, I was humbled and I had an awesome time. So if you checked that out. Thank you. And certainly I am back today to talk a little bit more about chiropractic research and marketing. But before we do, I will say a few words as I do each and every week about Rock Tape. Rock Tape, makers of the world's best kinesiology tape are proud to introduce completely redesigned Rocksauce and Rocksauce Chill. Powerful muscle and joint pain relief now available in 3 ounce roll ons and 32 ounce clinical pump tops. Give long lasting pain relief to your patients. Learn more@rocktape.com topicals again that's rocktape.com topicals so this week I am this is probably going to be one of my favorite episodes of all time because I am going to be talking exactly about where research meets marketing. And it is all about today is all about the smart chiropractor. The smart chiropractor.com It's a new project that is just launched right now that I've been working on for the last six months. And here's a little bit of the history regarding that. If you've been following the evidence based chiropractor, you know I am all about showcasing chiropractic science, showcasing chiropractic research and really focused upon how that bridges the gap between MDs and DCs, DOs and DCs us and everybody else. But one thing that I kept getting asked time and time and time again was hey, the material for the other physicians sounds great but I'm really looking for patient education. I'm really looking for this exact type of science, this exact type of research that I can use in my practice, not for professionals, but, but for patients, for prospective patients and sometimes maybe even for healthcare professionals. But that's not my focus. And that is exactly what the Smart chiropractor is all about. So anybody that's out there that's been listening, watching or bought a poster, you know that I am big, big, big on design. Things need to look good, they need to feel good. And there's so much, quite frankly, just junk out there. I see so many patient education tools, handouts, things that are just. I would be embarrassed to put it on my front counter. So that is really the smart chiropractor. It is all about chiropractic science, about chiropractic research, about patient education, but actually using it in a modern way, that looks great. So kind of the short story behind that, you can check it all out@the smartchiropractor.com we have a limited. This is kind of the first launch of the product and certainly with that we have a drastically reduced price for everybody that's going to hop on because we know trust in life and it's certainly something that we want to get full disclosure. We want to get as many chiropractors as possible using this product because I've spent the last six months of my life devoted towards making it unbelievably awesome. So let's talk a little bit. Well, let me touch on, I'll touch on a few things that's included in the smart chiropractor and then I'll go into a little bit of the history of it. So with the smart chiropractor, so the question obviously is, well, what's the difference between the evidence based chiropractor and the smart chiropractor? Smart chiropractor is all about being patient focused. So everybody that's a member of the smart chiropractor receives weekly research updates that are beautifully designed. They're handouts for your patients, your prospective patients, for presentations and for other healthcare professionals. Every week you get a new piece that you can just customize with your practice information and get it right out there. They look beautiful. We went through a lot of designs to do that. The doctor, the physician, you. The chiropractor also gets a monthly research update. That monthly research update outlines every single week of what exact steps you can do, exactly what the goals are and everything that you need to know from the highest level. So each month is laid out for you. You also get social media automation, so you get three social media graphics posted to your Facebook page each and Every week that emphasize exactly that research article of that week for the patients in the practice. On top of that you get a blog post that again highlights exactly that same information. You're hitting people online and offline with this program and this system. So you get blog posts that you can post on your website, on your Facebook, pa, on your LinkedIn, everything. As far as that's concerned, TV video is huge. So what you also get is weekly a Research that Matters TV episode 1 to 2 minutes of me in a very, very. It's beautiful looking. Paul's doing a great job with my video. And it's all about being patient, focused. So it's fun, it's engaging, it's funny at times. But these one to two minute segments you can just directly post to your YouTube page, to your Facebook page and start getting people engaged. Because my call to action is for you and your office. We also give you the scripts for that. So if you wanna do your own video, we'll give you the complete script in order to do that. In addition to that, we take those social media graphics, we put them in a file that is 12 slides that then you can use in your reception area for again emphasizing that monthly message, that weekly message, ultimately in your reception area. On top of that, what we do is this was developed between myself and Dr. Jason Deutsch. Him and I are also going to be in a mastermind Facebook group where there are going to be open office hours where we're going to live, answer questions and make sure that you are getting the most out of it. So all of us can strategize together. All of us can build and grow our practices together with set hours for question and answer to make sure that you are up and running. In addition to that, Jason and I, for this initial launch, one of the things that we're doing besides drastically lowering the price is we are doing a live new member training and that's going to be in that Facebook mastermind group as well. So that is a lot of stuff. I see a couple other products out there that might be trifold brochures, they might be weekly handouts. I'll be very straight up with you. We're adding on and over delivering 10x on this because we want to make it overwhelmingly positive for the impact that it has in your practice. And when I say that ultimately our goals are you need to turn research into referrals. That's what this is all about. It's taking the science, is taking the research. We know what we do is awesome. We know it's great your patients do, but our utilization is not where it should be. So you need to turn the science, turn the research, turn the proof into referrals. That's what this is all about. By supporting the message online and offline by the social media master, the social media guru Jason and myself on the research side coming together. So our goals are to increase your patient conversion, increase your retention rates, make Facebook Live videos super easy, or use the ones that I'm gonna have completely done for you. This is gonna give you information to improve your in office workshops. Again, you'll be able to collaborate with other healthcare professionals as well using this. It's not the exact focus, that's more in the heart of the evidence based chiropractor program, but you can certainly use this information that way it's gonna improve your patient communication undoubtedly. It's also gonna up your clinical confidence and certainty. So when you again gonna get weekly updates regarding chiropractic research and how it impacts, you can stimulate that conversation in the office. You can give them the unbelievably beautiful handout. You're gonna have the social media graphics posted online. We're gonna give you the videos. If you wanna do it, we'll give you the script. If you wanna post it, we'll give you it. Done for you, you'll have the support online from colleagues. Again, Jason and I have gone way above and beyond. We kinda went back and forth on some of this because ultimately we both were frustrated that patients probably don't understand the value of what we do as chiropractors, obviously as much as we do and as much as we value it. So we kind of brainstormed and said six months or so ago, hey, let's combine the research and the marketing. He's on the marketing side. He knows the social media landscape better than anybody. A community builder, an engagement builder, and really at the forefront of that from a very, very early on place with Facebook. And it's still the place to be. So posting the videos, posting the graphics is extremely important. It can't just be the stock handout. Now our stock handouts, I'll put up against anybody. Meaning the handouts that we're giving aren't stock. They are beautiful and the design is absolutely clutch. That goes the same for the social media graphics. It goes the same for the written copy as far as the blog post is concerned. But anyway, with all that being said, it's frustrating when people don't understand exactly what we do as chiropractors. And the point of the smart chiropractor is. It's time to share the chiropractic research that matters, the chiropractic research that matters to us and the chiropractic research that matters to them. So you can check that all, all out@the smartchiropractor.com again. That's the smartchiropractor.com and I'm gonna be very, very open and transparent. This week is the initial launch. We have an unbelievably low special launch price for this week only. We're not closing the cart. You'll still be able to get it after this week, but the price will go up drastically. It's actually going to double. The price will double after this week. So if you want to get on board, maybe you're using already, that's great. Take a look at what we're doing because we source the research, we spend hours reviewing the research. We write up the weekly chiropractic perspective on the research. We've hired the designers, we've hired more than one designer. We've also created the in office slides, we've created the video done for you. We've created all of the copy that you need and certainly we intend on giving you the full support necessary to ultimately use science and research to back up what you do every single day in practice. So I've kind of gone on about this. I hope you can tell how excited I am about this. The evidence based chiropractor will always exist. The evidence based chiropractor is specifically designed and nobody does it better to bridge the gap between healthcare professionals, MDs and DCs. Our system is better than anything else out there. I can say that absolutely confidently because hundreds of chiropractors have used it with great, great success and brought millions of dollars into chiropractic. The next evolution in that the next step is the smartchiropractor.com the Smart Chiropract where you can turn research into referrals starting now. Check it out. Smartchiropractor.com if you have any questions whatsoever, you can reach out to me, jeff, @the evidencebasedchiropractor.com and I will be happy to answer them. Limited time pricing available right now. Just this week, smartchiropractor.com, it's time for you to turn research into referrals. I hope you have a fantastic weekend practice and I will talk to you soon.

We appreciate you joining us for this episode of the Evidence Based Chiropractor. Learn more tips for explosive practice development@the evidencebasedchiropractor.com youm can also join the Premier MD monthly membership, enabling you to use what you just heard to maximize results in your office. We look forward to providing you with more dynamic communication tools for immediate growth. Growth right here on the Evidence Based Chiropractor.