107- Best of 2017 in Chiropractic

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Hello and welcome to the Evidence Based Chiropractor. I am your host Dr. Jeff Langmead. This week we are looking back at 2017 and looking forward to 2018. It is our year in review. But before we get started, let me say a few words about Rocktape. Rocktape is revolutionizing the soft tissue world again with new Rock Blades Mohawk. Featuring three tools in one, a surgical stainless steel hand polish tool and two attachments silicon sleeve and an ABS comb. Rock Blade's Mohawk unlock never before seen treatment protocols to reduce pain, improve mobility and address issues like nerve glide. At 175 bucks, it is a deal. Learn more and explore educational courses featuring Mohawk. Rocktape.com Mohawk so 2017 has been a great year for chiropractic in my opinion if we take it from the top. We had Harvard, Johns Hopkins University, Medscape all put out pro chiropractic articles this year across their online platforms that reached tens of thousands if not hundreds of thousands of people. Additionally, the American College of Physicians updated their treatment guidelines and included chiropractic and conservative care at the top of their lists. So those were some fantastic progress I would say as far as getting chiropractic out there and getting some other institutions outside of traditional chiropractic featuring what we do. And I think it goes hand in hand in many cases where 2017 the opioid epidemic really came to a head. It became a national conversation. I mean it was talked about all over the place and I have a strong feeling that in 2018 we are going to hear a lot more about how chiropractic can fit into that solution as the legislation takes hold and as states really start to focus on not only okay, now we've acknowledged it's a problem, but what are we going to do about it? So that is something that I would say. I think we all can agree it's about time for travels in 2017. If you were listening to the evidence based chiropractor, you know I traveled all around the country. It was ton of fun. Two events that stuck out to me. Number one, I went up to New Jersey, the Association of New Jersey Chiropractors earlier this year. I was super excited. I was kind of hitting two different events in a three day period and I was fortunate that David Graber Asked me to go up and speak on the main stage. I'll be honest with you, I thought there was going to be maybe 200 docs there. I walked down that morning and my heart about skipped a beat there. There was nearly 700 docs in the room. So if you were there, thank you a ton. It was a super fun event. I had no idea what I was getting into, let's put it that way. There was a ton of people there and it got my blood pumping, to say the least. And I think it was a really well run event. So, Amy David, everybody up there with the association of New Jersey Chiropractors, thanks for having me up. Additionally, you heard me talk a lot about Rock Tape's event, Rock Stock leading up to it and boy, did the event deliver fantastic educational courses. It was super fun. I mean, they know how to really run kind of what I would call almost like a tech conference in terms of the fun and the vibe mixed with healthcare. There were PTs there, there were some massage therapists there. So a pretty diverse group of docs with additional. I mean, they did have the continuing education. So it was a super, super fun event. I'm still editing down some really cool footage from that. So keep your eye out for that as time goes on and kind of hand in hand with video. 2017 was a big year of video here at the Evidence Based Chiropractor. So if you were checking out our YouTube channel, believe it or not, our YouTube channel had over 44,000 minutes watched. That's over 700 hours of time people were watching the evidence based chiropractor YouTube channel. So if you took up one of those minutes or 43,999 of those minutes, I thank you because that makes me feel good when I see those numbers, when I know people are paying attention to what we're taking a lot of time, effort and energy to put out. So if you checked that out, thank you a ton. And number one in that, probably not gonna surprise anybody was the Joe Rogan response video. So that was viewed over 7,000 times. So Joe Rogan in the middle of the year came out with a piece and it was just a tantalizing headline. 98% of chiropractic is BS. So I had some, you know, let's say some thoughts regarding that. So I put out a rebuttal video and that was our most popular video of the year. And speaking of popularity, if you are checking out, listening to the podcast right now, you are part of this. We reached over a quarter million podcast Episode downloads. So the Evidence Based Chiropractor has consistently been in the top 50 top 100 kind of healthcare alternative health podcasts on itunes and it is all thanks to you. So thank you for listening to marketing and research and the time it takes to get to your office every Monday morning. Over 250,000 total downloads. So that is super, super exciting. Regarding the Evidence Based Chiropractor membership, a lot of you docs listening out there are members. We have over 125 active members with the evidence based chiropractor spreading across four different continents. So I am super proud of that. 125 is fantastic. I think it should be like 3,000 because I believe chiropractor listening to this should be bridging the gap and building relationships with other healthcare providers in their community. I think it just makes sense. It's a huge opportunity to grow your practice. You don't need to be outgoing to do so. And with the Evidence Based Chiropractor program, we give you all of the tools, all of the resources, all of the support to be able to do it. So if you have an interest in doing that and putting that on your plan in 2018, check out what we have going on at the Evidence Based Chiropractor. Nobody does it better and I will stand behind that. Additionally, I had two other projects that I was involved in in 2017, the Smart Chiropractor and Body Signals. The Smart Chiropractor is a product that Jason Deitch and I put together and it's all patient focused. So the Evidence Based Chiropractor as you know is about building relationships with other healthcare professionals. It's peer to peer professional level material. But also it's important to use research to bridge gap and build relationships with prospects people in your community. So the Smart Chiropractor is a social first. It is a digital first product. So it has video, it has social media graphics. It does have some traditional handouts for your practice that are new every single week. So check that out thesmartchiropractor.com if you are interested in streamlining your marketing for new patients. Additionally, I helped put research into the Body Signals workshop program. So I was excited to be to really dig out the best research and help put together the best workshops. If you're a doc out there that loves doing workshops, check out Body Signals because I added some research into that program. They were doing a fantastic job but we made it even better. Personally for me, 2017 was a big year of change. So as most people probably know, I'VE worked in multidisciplinary groups. Well, let me rephrase that. I worked in just about every way you can. So obviously I was a student, I was then an associate, I owned my own practice and then I've been in a hospital based orthopedic group. 40 different surgeons, I would say 600 staff in 12 different offices. That was Florida Orthopedic Institute. I was with them for three years. A few years back in the last couple years I was with Laser Spine Institute and earlier this year I joined their executive leadership as a director of their Total Spine Care Network there at Laser Spine Institute. And it was a fantastic opportunity to learn, see and see even more. How can chiropractors really make ways? How can chiropractors bridge the gap? What opportunities for chiropractors are there out there? Let's put it that way. So that was a great learning experience. I was with them a few years, became a director earlier this year and then just a few weeks ago, towards the end of the year, I have decided to. Most people know this, but I decided to move on and focus on what we'll talk about in a moment for 2018. So I have moved on from Laser Spine Institute and I am 100% now focused back towards the evidence based chiropractor, the smart chiropractor and adding the best research into body signals. So I am pumped about that. I'm really excited because I believe, hey, the evidence based chiropractor has one of the largest audiences in chiropractic. I give a great deal of gratitude for that. I'm humbled by it and I want to make sure that I can keep up with the demands. Meaning I want to put out the best content each and every single day across the chiropractic landscape. And that takes some time, that's for sure. So that is something I'm looking forward to in 2018. Additionally, I didn't mention this with the YouTube channel, but Paul is my right hand man, my videographer Paul, many people, if you saw me traveling, you saw Paul following me around with the video camera there. Big ups to Paul, Paul Desange for following me and coming with me on these wild and crazy adventures. I couldn't do it without him. And if you follow my Instagram account, you saw we went out to an evidence based chiropractor Christmas or holiday dinner a few weeks ago and it was a fantastic time. But looking forward to 2018. So what the heck is going on in 2018 with all of this change in 2017? Well, there's a couple different things. Number one, I'm gonna plant the flag right now, right here. I want to hold an evidence based chiropractor event in 2018. I want it to be a dozen to two dozen chiropractors that want to dive deep into research and marketing. I'm talking about website tear downs, I'm talking about building educational PDFs, I'm talking about diving into the research, diving into bridging the gap and getting absolutely tactical for a couple days here in Tampa. If you have any interest in that, then shoot me an email, jeff, the evidencebasedchiropractor.com and let me know before I do it. I wanna make sure that there's demand and that people want it. I am confident that we can put on one of the best, best events of the year and give the group of docs that decide to take that step the best tools hands down, to build and grow their practice and get pumped up in the process. Not looking for 5,000 docs on that. I am looking for 20 to 30 docs. If you want to be one of them, shoot me an email and we can keep the conversation going with that. I am finishing up and really kind of putting together, I guess, the structure, the framework for my second book. So the 2018 will be the year of my second book and it is going to be all about marketing a chiropractic practice. And I am excited about diving in and I'm going to be documenting the entire process. So be the lookout for that in 2018. Additionally, MRI essentials for the Practicing Chiropractor is a course that I have taught dozens of times around the country and I am bringing it online. So MRI Essentials for the Practicing Chiropractor is coming to you soon. So I'm putting together a couple hours so that you can feel comfortable and confident and not have to rely on the report necessarily. It's not gonna take the place of a report. Please still rely on your neuroradiologist. But I want every chiropractor out there to not be sweating bullets like I was when I first popped in an MRI in front of a patient and felt as though if I don't have this report, then this is gonna be a long day at the office. So that is coming soon. And additionally, one other item, and this is what I'm probably most excited about, is I opened up some of that time additionally to look at the vertebral motion analysis. So a lot of us out there rely on flexion extension X rays, which is antiquated technology from the 1940s and 50s to assess spinal stability. As we know, there is new and better technology out there. However, to date it has only been utilized in the surgical world. I have been in talks with the leaders in technology. I've been flying out to a company that produces some software and hardware to determine stability versus instability at levels never before seen and I am super, super excited to dive into that and open up a diagnostic imaging center to focus that in 2018. So more to come on that and I'm gonna document every step of that journey as well. I hope you had a fantastic 2017. I hope you have a great plan for 2018. If there is any way that I can help you build and grow your practice, please email me. Jeff the evidencebasedchiropractor Do Additionally, one thing I will ask of you if you can leave us ratings or feedback on itunes for this podcast. It helps us reach more and more docs. And please don't forget, if you are interested in attending the first ever Evidence Based Chiropractor event, shoot me an email and let me know and I'll be sure to keep you informed. I hope you have a great first week of 2018 in practice and I will talk to you soon.

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Sam.