448- Transforming Patient Reactivations with Patient Navigator

Welcome to the Evidence Based Chiropractor where each week we deliver the latest chiropractic research and marketing strategies all in the time it takes to get to your office. Now here's your host, Dr. Jeff Langmaid.

Hello and welcome to the Evidence Based Chiropractor. I AM your host, Dr. Jeff Langmaid. On today's episode we are talking all about patient reactivations. I'm going to discuss why this aspect of your practice is so critically important, why it's often overlooked and invite you to a live launch party of Patient Navigator. We're going to get into all of it and much more. This is a must listen to episode, but before we get started, I want to say a few words about Jane's app. Today's episode is sponsored by Jane, a clinic management software and emr. The Jane team knows that when your workday is spent providing care to your patients and it could feel like there aren't enough hours in the day for the rest of your admin tasks. And that's why Jane has designed a user friendly online booking system so that you can give your patients the freedom to book their appointments at their own convenience, even if it's after hours or on weekends. Jane is the software the EHR that I use at my practice and I'd encourage you to check out Jane. They'll give you a free one month grace period by using the code EBC1MO and I will drop a link down below. If you've been frustrated with your current EHR or just want to see what's the best in class look like, click down below in the show notes. Connect with the Jane team and find out how Jane can improve your life and open up time on your schedule. But as I said at the top on today's episode, it's all about patient reactivations. On July 23rd, that is next Tuesday, there's a live launch going on of Patient Navigator and you're invited. I'm gonna drop a link down in the show notes. You probably see me talk about it on Instagram and through email as well. And here is the scoop. Since the end of last year, yes, seven or eight months, which seems like an eternity, I have been working super diligently with my development team to bring Patient Navigator to the market. Why is that the case? Because the number one asset in nearly every chiropractic practice that's being ignored are your inactive patients. And in most practices, most of the time that's 90% or more of of the patients in your EHR. And the real Question is, are you okay with that? If you have helped so many people in the past, and I talk to docs all the time that have been in practice, whether it's two years or 20 years, and they have hundreds if not thousands of individuals in their EHR and their volume might be anywhere from 50 to 150 visits a week. And when you say, how many unique people have you seen over the last 30 days in your practice? And the answer to that is 30, 75, 125 unique people. And then you look at your HR and there's a thousand people in there, there's 2,000 people in there, there's 3,000 people in there. That is a massive opportunity. That's a massive opportunity for communication, not for coaxing. But ultimately what this is all about is consistently communicating with the people who already know, trust and like you in an automated fashion so that they can raise their hand on their terms. Because here's the awesome part. When hundreds if not thousands of people in your EHR and you consistently communicate with them, you don't need to give a deep discount deal. You don't need to give a special offer. You just need to be their doctor, to be their teacher, to be their educator. And that's what Patient Pilot is all about. And I'm going to again invite you. Click down below. Please register. Just check it out. Patient Navigator. I'm going to talk about it in a few moments and why this makes patient reactivations faster and easier than ever before in your practice. Patient Pilot does have two powerful systems within it. One is Campaign Autopilot. Campaign Autopilot sends weekly automated done for you reactivation emails to your entire patient list. That's every single week, personalized for your practice. Awesome information. What does that do? Well, that drives Patient Navigator, which is the new part of the system. Patient Navigator Lead scores your patients and gives you every single tool you need to reactivate them. So again, Campaign Autopilot. We're talking about automating your patient engagement each and every week. And, and then Patient Navigator shows you who is ready to reactivate every single day. These two powerful systems combine to make Patient Pilot. And it is a massive upgrade that we're bringing and something that quite frankly, I've never seen before. You might have systems that you use for new patient leads in terms of understanding whether it's lead scoring or how hot they are or the engagement, but I have never seen anybody bring anything to the market, which is why I'm so excited about it. That does this for the most valuable asset you have, which are your inactive patients. So let's spend a moment and talk about what Campaign Autopilot is. Cause I want you to have a clear understanding of exactly how the system works. And then please again join us for that live launch as well, where we'll be able to be on video and I'm gonna show every single thing that we're talking about today. So Campaign Autopilot basically provides your patients with weekly patient reactivation emails. We call them Journey to Better Health. Why? Those weekly emails guide a journey to better health for your patients. They are what they are and they are reactivation emails that consistently eng and make it super easy for your patients to schedule back in your practice. So Campaign Autopilot is literally on autopilot each and every week, automatically sending your patients personalized patient reactivation emails that teach and invite your patients back into their practice. Teach, educate, inspire, engage. Invite. That's the call to action. Click to schedule. Click to come back into our practice. You're always welcome back. What does Campaign Autopilot do for you? It means that you don't need to waste time writing and sending emails. You, you don't need to worry about whether your message is reaching the right people. You don't need to worry about missed opportunities to engage with your patients. Each and every week, personalized emails go out. And that is how Campaign Autopilot really works its magic for you. Weekly emails that deliver world class patient education straight to your patient's inbox drive consistent engagement, and that's easy. Online scheduling critical here. Every weekly reactivation email can connect directly to your online scheduler. Or if you don't have that, we actually create these awesome personalized reactivation landing pages that again make it super easy for your patients to actually just click and come back in. And as a bonus, with Campaign Autopilot, you get additional email campaigns. You get a variety of templates so you can send your own emails anytime using our template vault for holidays, events and much more. And every single email has a click to schedule button, allowing your patients to easily schedule their visit. So Autopilot Campaign Autopilot turns every single email into a reactivation opportunity Navigator. Patient Navigator transforms every engagement into insights, actionable insights really for smarter outreach. So let's spend a moment on Patient Navigator because this is awesome. Sending emails is great, but knowing the engagement, having smart patient recall lists and lead scoring is really, really where the rubber meets the road and what I'm so excited about. So Patient Navigator provides your team with a red hot list of reactivation Ready patients and all the resources you need to reactivate them. Patient Recall List if you perform patient recalls or you know you should be, you need Patient Navigator within Patient Pilot. Why? Because it serves you up one real time notifications who is clicking, who is wanting to come back in real time notifications. It provides you with smart patient recall lists which use data driven insights to show your team a list of patients who are most likely to reactivate. So what is this? What are the benefits? Well, you don't need to waste time randomly calling patients based upon their last visit. You don't need to worry about keeping your staff accountable for follow up. All of this takes place within Patient Navigator and you don't need to worry about missed patient reactivation opportunities. Patient Navigator literally takes all the guesswork out of your patient reactivations. What are the smart patient recall list? It's a recall list based on your patient's engagement. Instead of cold calling those inactive patients based upon the last appointment date, our Smart Lead Score algorithm is takes your team's outreach to the next level so you can get the best results in the minimum amount of time. It is a smart patient recall list for a reason because it serves up your team each and every day. Is it five fires, four fires, three fires, two fires? It is awesome. It literally leads scores based upon engagement, which is absolutely game changing. Secondarily, you get reactivation notifications anytime a patient clicks the buttons in your autopilot campaigns, you get a real time notification allowing you to ensure that they've been scheduled. And as a bonus here you get ready to use call, text and email scripts so that your team knows exactly how to follow up in the most efficient manner, in the most patient centric manner that improves your results. Patient Navigator gives your team the tools they need to keep your schedule full. That is the bottom line. So how does Patient Pilot work? I'm gonna walk through it super quick so you have a super clear understanding because you're gonna hear me talk a lot about this through email and through social over the coming weeks. So our audit we have an automated onboarding process, literally 15 minutes guides you through uploading your patient list and setting all of your preferences. It's super easy. It's guided online. You can get up and running. Within just one week, your patients will start receiving those Journey to Better Health patient reactivation emails with your online scheduling links. When somebody clicks to reactivate, here's what happens. Some patients will schedule direct, they'll click and they'll schedule directly via your online scheduler. We work with all of them or, or via your personalized reactivation landing page that we take care of for you now. You'll receive a notification of that within 15 minutes. And if they don't immediately schedule or reactivate, they'll be lead scored and they'll be available in your Patient Navigator. So you can track it right there. You can know exactly what's going on. You can hold your team accountable. Patients who open your email and engage are tracked, scored and added to your smart patient recall list. So your team every single day has an upgrade up to date list of who is most likely to reactivate. And then you connect with our team. We have a 25 day check in call to ensure Patient Pilot meets and exceeds your expectations. And you have 24,7 access to patient navigator. It includes all the scripts, the tools, the tracking, everything you need to maximize your patient reactivations with minimal effort. That is the bottom line and that is how Patient Pilot and specifically the big new aspect of Patient Navigator really can help take your reactivations to the next level. Of course you can review, you can edit any emails before they go out. All the emails come from your email address as part of setting the preferences. And we work on a 24 month curriculum, so we have a fantastic selection of emails that go out, that drive engagement, that teach and invite consistently and allow your patients to engage with your practice and then show you and your team that engagement so you can maximize every single reactivation opportunity. So again, if that sounds interesting to you and if you've been in practice more than, let's say four or five months, I hope it does sound interesting to you. Cause there's nothing like it on the market. Join me July 23rd. I'll drop a link down below in the show notes. I'm gonna show everything about this on that live launch. So July 23, patient navigator live launch. Join me. We're also going to have on that webinar, on that live launch, we're, we're also going to have a special literal one time offer. So we're gonna make a deep discount in order for you to say yes and to get started because we want to show you that this works. We have taken feedback from hundreds of members within Smart Chiropractor, within Patient Pilot. What's working? What could be better? How could we make the ultimate system and Patient Navigator is a result of that. And it's taken almost close to a year to get live. Why? Because we wanted to get it right. Right. And we want to bring something that helps chiropractors more than ever before. We're currently serving hundreds of docs. If you are a current patient pilot and smart chiropractor member, spoiler alert. You are going to get access to Patient Navigator very, very soon and that upgrade is going to be completely free for you. So nothing to worry about there. You will have access to everything that I discussed and it's going to be awesome. If you have questions you can always reach out to our team, but I hope everybody is having a great week. I hope I see you. I'm gonna ask if you have been listening to this podcast and this podcast or anything I've done has provided value. Give me a little bit of your time. Please hop on that live launch. Let me show you how Patient Navigator can edit, update and ultimately transform your patient reactivations. Before we wrap up today, I'll say a few words about neck care. Reliable assessments and exercises for neuromuscular control, proprioception, range of motion, sensory motor integration. If you are into objective assessments of the cervical spine, neckcare.com, i'll drop that link down in the show notes neckcare.com they're a sponsor of this podcast and I hope you support them because they have technology like I have never seen before. You can check it out all@neckcare.com Other than that, I hope you have a fantastic week in practice. Thank you for being a chiropractor and I will talk to you soon.

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