Your favorite business begins with your story
In this talk, Jen, a boutique fitness studio owner and Bar3 instructor, shares her personal journey from feeling insecure about boutique fitness to opening her own studio. She recounts how a Bar3 class sparked a moment of present‑moment awareness that inspired her to help others feel good in their bodies, not through external metrics but through internal well‑being. Despite being told she couldn’t teach technically, she taught in her kitchen, filmed each class, and iteratively improved. She explains how her story forms the foundation of her studio’s culture, influencing hiring (e.g., hiring Kelsey), brand touchpoints, and the sensory experience of the space (smell, temperature, barefoot clients). Jen emphasizes that a business’s culture originates from the founder’s story and values—such as rejecting body objectification, focusing on core stabilization, attracting top talent, and ensuring employees can proudly reference the brand in future roles. The talk offers actionable advice on using personal narrative to shape culture, hiring, and customer experience.
