In this solo podcast episode, certified health and life coach Jennifer Dent announces that she is dropping the title “weight loss coach” and repositioning her practice around a broader, holistic approach she calls the Stop Dieting Forever method. She explains that weight loss will remain a by‑product, not the primary goal, of creating a “luxe life” that satisfies the four pillars of “primary food”: healthy relationships, regular physical activity, fulfilling career, and nourishing spiritual practice. Drawing on her own journey since becoming a certified health coach in 2014 and on concepts from Joshua Rosenthal of the Institute of Integrative Nutrition, she argues that external fixes—diets, drugs, or quick‑fix business changes—do not address the root causes of emotional eating. Instead, she encourages clients to focus on improving the quality of their lives, which naturally reduces emotional eating and leads to sustainable weight loss. She shares client anecdotes that illustrate how identifying stressors in specific life areas (e.g., finances, career, relationships) and developing new coping strategies resulted in weight loss without dieting. The episode concludes with multiple calls to action: a group program (Stop Dieting Forever), private coaching, and a free 20‑minute “Help Me Stop Dieting Forever” call, all linked in the show notes. Jennifer also urges listeners to share, review, and subscribe to grow the movement.
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Hey, Lux Cypher! Welcome to this week's episode of the podcast. And if you're new, welcome, welcome, welcome. I am in kind of a sing-songy mood today, but I am not going to sing this podcast to you. I'm just excited. I am so excited. I have a big announcement that I want to share. Are you ready? My weight loss coaching days are over. Yes, you heard me. I'll say it again. My weight loss coaching days are over. Now, before you break out the tissues in sadness, hold on. I am not quitting coaching. I love being a coach. I couldn't think of anything else I would rather do more. So I am not quitting coaching. I am elevating the coaching in which I offer you. So I am no longer going to refer to myself as a weight loss coach. The mission has changed, y'all. The mission has changed. Weight loss is not the main goal. It is a byproduct of a better life. I know this. Weight loss is not the main goal. It's a byproduct of a better life. Now, personally, for years, all I wanted to do when I was struggling with my weight was to get off of the weight loss struggle bus, lose weight, and get into a size 6. That was my goal. Now, I accomplished that goal eons ago, and I have helped countless other clients do the exact same thing. My marketing as a coach was focused on weight loss and losing weight because that's what people wanted. Early on, I learned when I became an online marketer and started this online business, give the people what they want and not what they need. Now, I don't know who created that rule. It's someone else's rule, and it may have worked very well for them. And I've had an online business since 2014. That's when I first got certified as a health coach. And I started, I opened up shop. I think I started with a blog and I've been coaching ever since then. And what I have come to know, that there are rules of running an online business, right? I've learned so many things. I've taken so many courses. I've learned from so many experts on how to grow and scale a business. And there are lots of different rules and everyone has a kind of a different approach to the best way to build your business. But what I have learned, that there are their rules and then there are my rules. And my rules are based on my beliefs and what I know is true to me. So just like I teach my clients to not listen to the general rules of weight loss, right? It's that dieter's brain that keeps you in this diet cycle. I teach you, forget what you think you know about weight loss. I'm going to help you figure out what rules are the best for you. And those are going to be personal— personalized for your body, for your lifestyle. So I am taking my own advice, and I am following and creating my own rules of how I want to run this coaching business and how I want to help you achieve your goal. Now, I know you're listening to the Stop Dieting Forever podcast probably because you want to lose weight. I can help you do that. But what I have understand and what I want you to understand that weight loss, and not just losing weight, but feeling good while you lose the weight and being able to keep it off, is a byproduct. It's a result of living a better life. The Stop Dieting Forever method is all about creating a beautiful life, and when you create that beautiful life, you can't help but to become a beautiful woman from the inside out. Now I'm changing my title. I'm moving away from the title of weight loss coach. Doesn't change the process, doesn't change what I have been implementing myself and teaching my clients to do for eons. I'm moving away from the title of weight loss coach because I want you to focus on what you will gain and not focus so much on the losing of the weight. Do you get that? I want you to focus on what you will gain in your life and not so much just focusing on the weight loss. Because when you implement what I teach, you will enjoy more fun moments throughout your day. Yeah, imagine that, having a little bit more fun in your life. You will be able to foster amazing relationships with your family, with your friends, with your spouse, your kids, your your colleagues, your teammates. You will be able to savor the pleasure of nourishing your body with the best foods. You will be able to build credibility as a leader in your industry and works— workplace. You will be able to strengthen your spiritual connection, and you will be able to prioritize and be selfish and not feel guilty with your me time. That is gaining more in your life. And this is what I call living your luxe life. And when you do that, when you can create this beautiful life, you will lose weight as a result. It's just a fun byproduct. You're like, I'm losing weight because your emotional eating has decreased. So much so that you begin to lose weight. Losing weight is a byproduct of a beautiful luxe life. When I was studying back in 2014, 2013, 2014 to become a health coach, I learned a concept from Joshua Rosenthal, and he is the founder and the director of the Institute of Integrative Nutrition, which is where I went to school. He calls it this thing called primary food. It's a concept called primary food. So in order for you to create your luxe life, you need to understand the difference between primary food and ordinary food. Ordinary food is what is on your plate. It's what you put into your mouth. Primary food is made up of healthy relationships, healthy, regular physical activity, a fulfilling career. And a nourishing spiritual practice which fills your soul and satisfies your hunger for life. Mm-hmm. So when any of these things are missing, there are daily opportunities for you to turn to food to fill that void. When your primary food is balanced and satiated, your life feeds you, making what you eat secondary. This is like one of the primary rules that I tell my clients when they go out to eat for like social eating events. And they're so worried about, you know, what are they going to order from this restaurant and what has the least amount of calories and what has like low fat and my God, they have my favorite dessert, like all of that mind drama. Like, let's just cut all the drama. And this is what I'm going to tell you to do. You're going to focus on your, your friends, your family, the people who you are with, and the food becomes secondary. So we're just taking that rule and we're expanding it a lot to look at your life overall. So when your life is balanced, the primary food of your life is balanced and satiated. Your life feeds you and the food becomes secondary. But I hear you. You're like, but wait, Jennifer, you don't know my life. My life, girl, my life is a mess. I hear you. I hear you. Your life is a mess because you haven't yet learned the proper way to nourish your primary food. You've been trying to manage and improve your life by changing your environment. Like, have you ever found yourself unhappy at a job? What do you do? You start looking on, um, Indeed or LinkedIn, looking for that next job, thinking the next job, the next employer, that's the thing that's going to make you feel better. I have done that before. Um, or maybe you're unhappy with your business, and so you've been, you know, doing all the things, and the business is not as you think, not working or not doing what you needed to do. So what do you do? You're like, I'm shutting it down, I'm shutting it down, I need to change my environment and just forget about doing this business. It's not the business, y'all. It's not starting and changing your niche. It's not finding new clients or changing tagline that's going to make it all better. It's you. We got to work on your thoughts about you and your thoughts about what you're doing. Just like changing your diet, going from vegan to keto to vegetarian to Mediterranean diet, like, just by changing your diet, that is not going to uncover the root cause of your weight gain. Taking a weight loss drug isn't going to uncover the root cause of your weight gain, and it's not going to change anything. And just by, you know, losing a bunch of weight, thinking like, I just need to lose 80 pounds and then I'm good— losing 80 pounds by taking a drug or doing a drastic restrictive diet, or, you know, doing something really, really hard, like restrictive, like 75 Hard, isn't going to change your true feelings about yourself and your body. That is changing the external. And y'all, this is what I did for decades. I thought I just needed to find the right diet, then my life would be better. If I could just find the right diet that was easy for me, it was easy for me to follow and easy for me to stick to, then my life would be grand because then I would be able to lose weight. It's not about the diet, it's about my thoughts about me following a plan and my thoughts about myself and my ability to lose weight. Until I addressed those things, it didn't matter what diet I was following. Your life does not have to be a mess. Your life does not have to be a mess. If you had asked me 20 years ago, I probably would have been like, oh my God, my life is a mess. And then I decided I needed to work on some very specific areas in my life that were causing me stress. Very specifically, it was finances, uh, my career, and my weight. So I worked on all three of those things. I got help and support working on all three of those things. I've talked about this before in other podcasts, but it wasn't until then did things quote unquote start to get better and feel better, and my life seemed to turn around. You were not created on to be put on this planet, to be put on this planet to suffer through a messy life every day. You don't have to be messy, and this does not have to be your existence. Focusing on your primary food is addressing the root cause of your unhappiness in different, if not all, areas of your life. As a certified health and life coach, I will help you clean up your messy life, girl. We're going to turn it into something beautiful, and weight loss will be the fun byproduct of less emotional eating and feeling more fulfilled. I just had a call, a success setup call with a new client inside Stop Dieting Forever, and she shared with me the moment that she realized that she was feeling very anxious. There were some things happening, a lot of chaos was happening in her household at the moment. Think kids and dogs, chaotic. And she felt herself feeling very anxious in that moment. And she says she took herself— and as she was telling me the story, she like put her hand on her heart. She said she went and sat on the couch and said, this is anxiety. I'm feeling anxious. It's OK. And she talked herself through it instead of going to eat, which is her normal reaction to feeling anxious. That was the first time that she had done that. And I was like, how did you feel afterwards? She was like, I felt amazing. You literally do feel like a superhero once you can experience a negative emotion without food. And then you look back and you realize, like, well, dang, it wasn't that hard to experience a little bit of anxiety for like 4 and a half minutes. And I'm okay. I'm alive. I'm good. And I didn't just shove 6 Oreos down my throat in 4 and a half minutes. You can do this. Your life does not have to be messy. Some of y'all are like, but Jennifer, wait, my life is pretty darn good, and it would just be better if I could just lose this weight. Now, I am thrilled that your life is pretty darn good, and I want to help you make it great. Pretty good is keeping you at your current weight. A great life, luxe life, will get you to your forever weight. That's your goal weight and your ability to stay there. All we need to do is to figure out what areas that you need to give yourself some TLC and watch that weight disappear. Let me give you an example. I have another client that I worked with, and she was living a very fulfilled life. From the outside looking in, her life was great. And even have her tell it, she says she, she wears rose-colored glasses. Things genuinely didn't bother her as she moved through her life. And the things that were problematic, she moved through them very, very quickly. And it's almost like she had amnesia, like she would just forget how, you know, difficult a situation was. So she came to me like, I'm good, like, my life is good, things are working and all the things, but I just have this like 15 pounds, 15 pounds or so that I can't lose no matter what I do. I haven't been able to release this weight even though her life is this rosy, rosy, rosy. So she learned the Stop Dotting Forever method. We pinpointed two very clear areas in her life that were stressing her out and causing her to overeat. And it wasn't a conscious, like, oh, I'm gonna run into the closet and scarf down a bag of Ruffles potato chips. The overeating shows up as BLTs. The bite, salix, the taste, eating a little bit extra, taking a little bit off the kid's plate, enjoying a treat more often than you need to, and the treat being something— for her, it was a sugary beverage. Those were the things that were conscious— not subconsciously. Those were the things that were creeping into her daily habits that were keeping the 15 pounds on. Now, when we pinpointed what areas she needed to work on, great, wonderful. And once she became aware of what was happening, um, and what was driving her to snack and to drink those sugary beverages, she changed her thoughts about the situation. She came up with some new strategies to deal with those eating obstacles, and as a result, she lost the weight that she wanted. No diets, No drama, right? Life was good. We just got great. So if this is the kind of weight loss that you want to experience, I'm going to leave you with this one question for you to answer. What if you stopped trying to lose weight? Let that sink in for a second. What if you just stopped trying to lose weight? How would your life be different? If you weren't trying to lose weight all the time? What would you eat? How would you spend your time? How would you talk to yourself? Very interesting question. I bet that you've never asked yourself. So if you are a busy professional or a boss babe entrepreneur, I want to help you stop dieting and start living so that the weight loss becomes a result of you living your luxe life. Remember, primary food has nothing to do with dieting and focusing on weight loss. Focusing on enhancing those areas of your life will help you cut down on the emotional eating, will help you with stress management, and it will help you with your healthier habits. So weight loss is your byproduct, is your goal. The Stop Dieting Forever method will help you create your luxe life where your focus is on what you're gaining, which is a more fulfilled, satisfied life. Your life can give you what food cannot. Your life can give you what food cannot. As a human being, we all have a natural desire for play, for fun, for romance, for achievement, for love, for success, for art, for music, for self-expression, for for achievement, for excitement, for adventure, and a desire for spirituality to be connected to something that is greater than us. But because we are human, our adopted and socialized beliefs hold us back from fulfilling those desires. And because we feel so unfulfilled and because we have access to food 24/7, we turn to that food in order to feel better. When really, if we focus on the other things, the food becomes secondary. So as your health and life coach, I'm going to teach you specific strategies for mastering your emotional eating, managing your stress, and adopting a healthier lifestyle, which will help you achieve your goal of weight loss. But I am not your weight loss coach anymore. I am your health and life coach. It really is a beautiful approach. One that can be passed down and taught to the next generation. It's beautiful. So if you're ready to achieve success in health just like you do in business, whether you're a professional or a, a business owner, entrepreneur, there are two ways that you can learn the Stop Dieting Forever method. The first one is inside my group program, Stop Dieting Forever. You will learn how to transform mindset and develop healthy habits to fit into your demanding lifestyle. So you can master emotional eating, you can master stress effectively, and learn to appreciate your body, which I love because this just makes the weight loss process so much more enjoyable. So much so that you can lose up to 30 pounds in 6 months naturally without a diet, without the drama. For more information about that program, you can go to jenniferdent.com/stress The link is also in the show notes. Second way that you can learn the Stop Dieting Forever method is as a private client. You can achieve very similar results in the group, but you get custom coaching on your own schedule. You can go to jenniferdent.com/privatecoaching to learn more about this offer. Now, I started doing these 20-minute calls recently, and if you're unsure of like What do I do? How do I begin? I'm not sure what to do. You can book a 20-minute Help Me Stop Dieting Forever call and get a curated coaching plan and the clarity that you need in order to stop dieting forever. It's 100% free. You can go to jenniferdent.com/help, schedule some time. We'll hop on Zoom. You'll give me and tell me what your biggest challenges are, your biggest 2 to 3 challenges, and Why You Aren't Able to Lose Weight, and I will tell you exactly what path you can take to learn how to stop dieting forever. So all of those links are in the show notes, or you can just go to jenniferdenton.com and get everything under Work With Me. So thank you so much for tuning in this week. Thank you for watching. If you're watching on YouTube, be sure to check out the show notes for all of the direct links for everything that I mentioned in today's podcast. I also want you to invite you to share this episode with your friends. If you're listening on a podcast platform, make sure you subscribe so you don't miss a new episode. If you're watching on YouTube, make sure you hit that subscribe button so you don't miss when I upload something. And I've been doing more like video shorts and things, like we're getting fancy with the YouTube channel, y'all. So go follow me on YouTube. The link is in the show notes if you have not yet, and subscribe while you're there. But I would love to hear your thoughts. and you can share a 5-star review or leave us. But if you are a diehard podcaster, I would love for you to leave a 5-star review and share your thoughts with me if you haven't yet. I just received, uh, I think it was last week I received a comment on Podbean, um, Mobley or Mmobley36 on Podbean. She says, great episode. Jennifer is an awesome coach. And her process works. Don't do the weight loss drugs. I lost weight with her process and have a healthier mindset. So thank you for that comment on Podbean, Emily36. Everybody follow in her footsteps, leave a review. This only gives me— gives the algorithms more incentive to show my podcast in front of other people so they know how to stop dieting forever. Like, this really is important work. And this is important information that more people need to know about. You can play your part in moving this movement forward by sharing this episode with your friends, liking it on Facebook, liking it on, uh, in on Instagram and leaving a review on your favorite podcast platform or a comment on YouTube after subscribing. All right, y'all live luxe. And I will see you in the next episode. I'm out now from your certified life and health coach.
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