Avoid These 3 Trust Killing Mistakes in Your Coaching Business

Today we're going to talk about what's working right now to get clients in your business that are going to pay you money. And this is going to be a kind of a mini masterclass that you can take with you, take lots of notes to be able to apply to build your business. If you're a coach, a course creator, you're building a program. The reason why you're doing it, of course, is for the impact that it's going to have. And you do so ethically and you want to help people. But we wouldn't be doing it if it wasn't a viable way to make money that we knew was possible to do. So we see all these things like, oh, you can make a hundred thousand here, you can make 200,000 here, you can do all that. But what does it really take to actually get to that level? Well, the number one thing that is missing is this. It's trust. Because when you go out there to market your courses or your coaching program, there are so many different courses and coaching programs out there. People don't trust that you are going to be the answer to what they're looking for, no matter how good it is. How do I know this? Because I, I'm personally biased by this. But my clients also do say this, that though they can comment below as well on this, and I didn't pay them to say any of this, but we have one of the best coaching programs on the planet when it comes to getting results, showing you the process, working through the mindset, and showing you exactly what it takes to be able to get clients. I've been doing this business in this industry for over 22 years, almost 23 years. And yet people don't trust me, not because I did anything wrong, but because of the industry, because they're not going to trust anybody. People will not trust that you can deliver simply because you have something valuable. So you have to actually build that trust with people. And there's a process for doing so in people's minds. Number one, videos like this are used to build trust. Your content is used to build trust. Your email list. And so oftentimes we look at those things as like, those are our marketing and our advertising avenues and all those things, when in fact they also serve a dual purpose, not just to reach new people. Like, this is the first video you're watching with me. That's great. But that's not gonna just build enough trust that you're now gonna become a VIP client of mine and we're gonna be working one on one together and we're gonna be building your business together tomorrow. I mean that would be great if you wanna do that. Reach out. I, I'm open for it, I'm here for it. I'd love to work with you on that. But trust is something that goes on in the mind of your prospect where they believe that you are the answer to the problem that they have. They have a problem, they're struggling with something, they're not getting the result they want and they want a change. Okay, so that's if you're a coach, if you're a mentor, if you're a service provider, they have a problem and you are going to do the service that's going to make the change. Both of those by the way, share a lot of similarities and the methodology is getting clients is pretty much the same between the two. It's just what are you selling is going to be a little bit different. What's the offer that you're making to people by the way? Most of the time most coaching offers can have a high end service aspect to it. When you're building your business, you want to have a value ladder where you have low cost, low ticket, mid ticket, high ticket. You know, we have a brand new course that just came out, it's five bucks. It's all about Instagram ads. What's working for Instagram ads? The latest cutting edge strategies of building successful Instagram ad campaigns. And it's been selling like crazy. And we have a mid ticket program which is my wealthy coach academy program. It's, it's honestly what most people offer in their high ticket programs. We're offering it in a mid ticket at starts at $77 for the first month. For most people they can even get 14 days free through certain promotions that we offer. It's $197 a month if they continue. And we have a lot of people who stay with us for years at that rate, which is amazing. And that's our mid ticket level right there. And then our high ticket is my VIP program where I give you one on one, I work with you, come alongside you personally, one on one to be able to build that with you. And that's phenomenal the results that we get from that. I also have a consulting level that's above that, that most people. It's way, way too expensive for most people. Mostly just for seven figure earners that I work with people that are making seven figures on that level. On the beginning level I work with people that are just getting started and that's what these videos are for, that's what my $5 courses are for. That's what my wealthy coach academy is for. And so but for anybody to become a client of those, for anybody to even purchase my five dollar Instagram ads course, right. There's a ton of Instagram ads courses that are out there. It takes me building trust with people to believe that I can deliver on what I say. And by the way, it has nothing to do with my lip service or anything like that. It's when you can combine two things. Trust is built on emotion and logic coming together. They end up linking together to where it both feels right and the details are there. If you're just leading with the logical details of why you can help somebody and it feels off. Which by the way this is what most people are end up doing. Most coaches that I meet, they check all the boxes of the logic side of things. Most of the ones who I work with, they like they have incredible products but they just that something feels off about working with them. Something doesn't feel right is this side of it. I've also met some people where they got the feeling side of things. Great. But they're not actually delivering on the logic side. It's a little bit too feely feely. So both of those need to be together. You got to deliver results and it has to feel right. It has to feel like, okay, this person is going to be able to do the thing that they want to do. Now how do you actually build that trust? Well, we use certain mechanisms again like I said, the mechanical side of it. Videos like this, our email list, we have our $5 courses, we have our, our mid ticket program, we have our, all those different programs build trust for the next level. People that are in the five dollar trainings, people who watch these YouTube videos. It's to build trust for the wealthy coach Academy program. Once somebody's in the wealthy coach academy program, I'm going to serve them at the highest level to build trust for my VIP one on one program. And so with that it's gotta make sense to somebody. Those are the mechanical sides of things. Now how do you actually deliver that trust? Well, what you have to do is you have to go higher and you have to understand what is the pain and pleasure that the prospect is looking to avoid experience. And what this really boils down to is their deepest desire. Understanding their deepest desire. What are they wanting more than anything else. And so when you know what their deepest desire is and then you promise that desire, okay, what that does is that is going to touch the logical side of things right here. We end up promising that desire when we start to communicate in a way that shows that we understand and feel their pain, that builds trust. That's master communication. Not that you're amplifying the pain, but you show that you can feel it. And then we also want people to realize that the pleasure that they're looking for, they are not going to experience that unless they start working with you. And so, like, the idea is, is that, listen, if somebody goes on to build their business on their own and they spend all this time to build it on their own, they are going to suffer. And if they work with me, that suffering is going to disappear. And so they can continue to suffer on their own. And maybe, and unfortunately, they're going to probably go through coaching program after coaching program after coaching program that is not going to serve them, that is not going to deliver results, that is not going to help them when they could have saved all that pain and suffering by working with me in my program. And that's the truth. Now, me just simply saying that is not nearly enough to build trust with people, okay? But it piques people's curiosity because I have conviction that I have belief in that. We have testimonies that say it. We have clients that say it. We have people who reiterate that. Again, you can see them in the comments below. They'll comment. I know they will. You know, about how great it is working with us. But with this, what ends up happening is you. You're not gonna get clients until you start to build everything in your business around that desire that people have. So what you wanna do is then you wanna start crafting your content, your podcast, your webinars, your program. The hook as to why people are signing up around, what is that desire that they have? What is the pain that they're looking to move away from? What is the pleasure that they're looking to move towards? To show that you understand, to show that you truly care. And then what we do is we get real specific. We get really specific about what those details are. This is like five layers deep specific. Okay? And what you'll do is you'll take one pillar or two pillars of how you help people, and you'll break that down in some kind of a mini course. You'll break it down in video content like this. So, like in my program, I give all of the stuff from hiring people, to writing emails, to using AI on an expert level. I'm one of the best at using AI. To automate a lot of the stuff that we do, a lot of the stuff. We don't have to work so hard because the AI can help us. But you got to get specific in your offer and not try to offer everything. You don't want to fire hose everybody with everything. This is one of the biggest issues that I see a lot of coaches and mentors make, is that they're trying to give so much of the right information, the right value that they literally will not reach the people that they're trying to reach because they're trying to serve at such a high level. And they think that that's what's going to build trust with people. And it's not. And this is the, this is the part where people get wrong. And this is the sauce, this is the secret sauce. Like, like if you're looking for a secret SAUCE in this YouTube video right here, this is, it is. You could have the best program, the best information, share all the best stuff, But if you're trying to focus on checking all the boxes and give people all the right information and you don't specifically point out not every problem they have, but just one problem and one key solution. So we focus on one problem, One solution. Inside of my Wealthy Coach Academy program, I show people all of the different aspects of building a successful coaching business. All of the different aspects of what it takes to experience the kind of results that they're looking for, to have the kind of breakthroughs that they're hoping for. But when I'm marketing with, when I'm making YouTube videos, when I'm making content, I'm only dealing with a specific aspect. Why do course creators struggle to get their content out? How can people that use Instagram ads make sure their ads convert better? How do you create better ads? How do you create better offers? Those are three separate pillars right there. Three separate problems, three separate solutions that inside of my coaching program I cover with different courses and trainings and I can answer those different questions. But when it comes to, when it comes to your marketing to get clients in that trust building exercise, focus on just one of those aspects and really dial it in and go dial it home with people as to what one of those aspects are. So for instance, I talk a lot about Instagram ads and how to create them and how to use AI to make ads and how the AI can help you write the ads and generate them and all that. And again, that's what that five dollar course is all about. You can find that in the description. So we're Going to focus on one key problem. I'm going to make another $5 course here on using AI to make videos for your content. We've been doing that a lot. How to create irresistible offers. Those are key problems, key solutions that are used as an entry point into your world, into your ecosystem. And so that singular entry point is where people are coming in with that one key problem, one key solution. And so if you're trying to reach people with all of these different things and you're not getting specific enough, you're gonna miss it. And so that's what you want to do. And then you want to build an offer around that, you want to write it, create your sales letter, create your training, reach people with that, amplify it out with ads to reach as many people as possible, sell it, and then use that to upgrade and ascend people into your paid programs. And that's. That's the process of getting clients. That's the process of building trust. And maybe it doesn't happen right away, maybe it doesn't happen in one instance, but it happens in the long term, and it happens over time by connecting with people around those things. And so if you can do that, if you can start to connect with people and get real specific around one key problem, one key solution, and you start to deliver that in a paid webinar format, you can then start to sell that to people, use it to build trust, use it to sell your programs and get more clients. I think in a future video, I'm going to make where I do the blueprint of what to actually say in one of those webinars. I think it'd be a great idea. I'd love to see you join us in one of our trainings, and I'd love to see you join me in the Wealthy Coach Academy program. Click the link below and let's work together. We'll talk soon. Have a good one.