EP 550: The Role of Social Media in Boosting Your Marketing Strategies with Sean Murphy - Part 1

The purpose of this show the purpose of this show is to guide you to realign with habits that get you to live the life you've always dreamed of. This, this is the habit based lifestyle podcast with Jesse. This is the heaven based lifestyle where you can access your full potential right now. Finally break free from destructive habits that dream life. If you want it, you can. Having this is where you transform your health, mind, business and relationships or do nothing and keep your life the way it is. But if you're ready for change, you're in the right place. This is where you're going to learn how to live a habit based lifestyle. You are tuning in to the habit based lifestyle podcast with your host, Jesse Hu. This is the habit based lifestyle. Let's go.

Hey, hey, hey, what's happening, guys? So trying to get on here live with my buddy Sean Murphy. We're going to be talking specifically today about content on social media and how your content, your, your content is not marketing. There we go.

There we go. Okay.

You know when you're like, hey, do you know, you know how to do this? I'm like, man, I've. I've done this a million times. So I don't know why it didn't work today.

I don't know. So Murphy's law. What can go wrong will go wrong.

So the Facebook gods today are not working in our favor.

They surely are not. They're not, they're not happy with us today. So. But no, dude, this is going to be incredible. I appreciate you with this opportunity to say, Jesse, guys, I know that we're broadcasting on Jesse's wall. I'm sharing this on my wall as well, so hopefully that actually worked. But I haven't even refreshed my browser to see if that actually worked on my laptop. Let me just kind of see if that's actually happening. Yeah, it is. It's broadcasting on my wall as well. So hopefully people will know to jump on there and all that kind of good stuff. But guys, I had the opportunity work to, to work with Jesse a couple years back. This is when I was still in the fitness industry and kind of tapping into the online space. And he helped me really build. I think you're the one who changed my mindset on Facebook where it was like, dude, don't use it as social media anymore. Use it as business media. And I kind of say, I'm pretty sure that came from you, but I'm seeing just so much of what you're doing, man, and the testimonials that you're getting from people. And so I'm really excited about having this conversation with you. But before we dive into all that, do you mind just kind of sharing who you are and why, you know, people should listen to you? My man.

You know, obviously we met, you know, a few years ago, but prior to me doing what I'm doing now, I was a trainer for 21 years, owned my own training facilities for 12, and sold those in 2018. And I kind of found myself, I was. I actually sold them, moved to Southern California with my wife and kids from Washington State, and literally was working for another company at the time, doing some coaching. My contract happened to run out within about six months of moving to California, and I had the opportunity to either continue working for the company in a different place than original, or it was like, hey, you can go coach on your own. Now, if you've been an entrepreneur for any length of time, you know, you will recognize right away that you do not like working for other people. I. I did not like doing that. However, you know, I love the company. I love the purpose behind it. But being an entrepreneur, I always felt like, um, you kind of have the creativity to do whatever you want. That's what I really love about being an entrepreneur. Right? And, you know, God gives us all these gifts, right? And. And so I felt like I wasn't using these gifts that he had given me. And. And my gift to people has always been about transformation, right? So whether. Whether it was coaching people in the health and fitness space like I did for so many years, I got into coaching men in a program called Wake Up Warrior. And I was really able to just help lead men in transformation. And as I got further along in that, I ran a program called Certified Trainer in there and just helped equip guys with the skills to be able to take the curriculum and put it into their own business. And then once that contract ran out, I was like, hey, I think I want to do this, but I want to do it on my own terms in my own way. And I want to combine what I know in the fitness industry. And not only that, what I've learned in the business side of the fitness industry with the things that I had learned in this program and really combine them together into a more holistic model. And so back in 2018, I think it was like December, I headed out on my own to start Habit Based Lifestyle. And I really looked back and said, okay, what are the things that have helped me become successful not only in business and life? And it was really, it came down to habits. You know, I was a big athlete growing up, played college football, won the Golden Gloves in boxing. And if I really look back, the things that made me successful was my habits. And so habit based lifestyle was not just something I made up, it was something that I lived for so long, right? So I started out coaching. And, you know, back in 2018, I had no clients. I was starting over, complete, you know, new industry. And so I had to figure out how to get clients. And I took the skills that I had in my fitness business, applied them to what, you know, I needed to do in coaching, which is get clients, and I went out and started doing organic marketing, right? This is what. But I knew, I knew it worked. And so that was the thing that really launched me into creating my own business, getting clients, things like that. I immediately probably got eight to 10 clients. Then I'm like, hey, let me go run Facebook ads. Let me go do, Let me write a book, let me launch a podcast. And all of this was done in the span of about, you know, 60 to 90 days. You know, it's like, hey, I needed a book to be, you know, for people to be like, okay, Jesse's credible if he has a book. So I wrote a book called man in the Mirror. And then I launched a podcast called Habit Based Lifestyle and thinking, hey, if I have a podcast, that people will take me serious. And then, of course, you know, running Facebook ads. Now here was the thing, man. I had spent about six months, goes by, spent about $60,000 on ads, hiring coaches, telling me, I need to write a book, I need to launch a podcast. And I looked back and I'm like, okay, what do I have to account for the $60,000? What's my ROI? Look back, and it was about $1,000. No one ever signed up with me because of my podcast, because of a book, because I was running ads. They signed up with me because I was marketing organically on social media, right? And so I sat there and was like, all right, I'm firing everybody that works for me, and I'm just going to focus on this one thing. And so I fired everybody, focused on the one thing and. And just went the next. I think I went the next six months, made about $250,000, and was like, wow, you know, this works, right? So I hired a couple coaches to help me with my organic marketing. I started to recognize that everybody I hired was, like, missing one or two things, right? They had a lot of good ideas, but what I saw was this inconsistency in systems, right? And inside the training space. What made me really successful was that I had a training system, and I made everybody on my team follow this system. And I was like, look, if you're not going to follow the system, I appreciate you, you know, and I wish you the best of luck, but you're just not going to work here. Kind of like having a football team and saying, look, this is the offense and defense we're going to run. Even if you're the best athlete, I don't care. Because if you don't run this offensive defense the way that I want to run, you're not playing on my team. And so I made a hard line in that. And so I kind of did the same thing in organic marketing is I said, man, what has really made me successful in doing this? And it came down to four things, okay? And these four things have. No matter the algorithm, no matter what platform you're on, they're always going to be the same. Number one, are your ideal clients on your platform? Do you understand who your ideal client is? Now, most people will say yes, but here's the thing is they don't know how to actually find them. Okay? And so what I started to recognize are, like, where are my ideal clients hanging out? Because it's one thing. It's one thing to know who your ideal client is. It's another thing to find them and actually get them onto your content, onto your profile. Okay? Number two is posting content. Now, one of the things that you originally said is like, look, posting content is not marketing, okay? So posting content is kind of like taking your first step. Okay? So is posting content marketing? It is. But if you don't post it the right way or the right type of content, it's not. But one thing that I will say about content is, like, just posting content is a good start, but it's kind of like, you know, in a mile race, it's kind of like taking the first 10 steps, okay? So it's getting you out of the place you're at. It's better than not posting. But there's. There's so many different types of content to post. It's like, which one do I post? The one that you are the most consistent with. So I'm going to tell you a secret, okay? Watch this. So people will buy from you because of your consistency more than any one type of con piece of content. Okay? So Sean. Sean's amazing at reels. You know, I might be amazing at live videos. I might be amazing at, you know, writing Copy. But like, at the end of the day, what people buy is your consistency. That's how they gain. No, like, and trust with you. And so if you're inconsistent, there's no way for people to build that know, like, and trust with you.

Right.

And so above everything else, you know, is there any one type of content that works better than others? I mean, yeah, there is, but at the end of the day, stop focusing on that as much as saying, like, listen, just show up consistently every single day. So content is number two. Go ahead. I think you got.

Yeah, I want to hang out there for a little bit because this ties back to your habits. Like, there's so many, there's so many things. I want to deep dive into this and I know we have a limited time, so we're not going to be well to deep dive in everything. But between the fitness and business, like, there's so many parallels about how do you, how do you sustain, you know, how do you sustain results in the gym? Well, you got to show up daily, you got to show up consistently. Right. Like, you got to build the habits there. And, you know, your first day in the gym, you may not know exactly what you're doing. Right. But just showing up is half the battle, right? Like, that's just the, that's the beginning of it. So I love this parallel that we can already take within the. Your content now where, hey, you may not know the best strategy yet. You might not know what your voice is yet. Right. You may not know if you're a good writer or people are going to connect with you through video or people are going to connect with you with like your little avatar guy or whatever. Right? Like, how are people to connect with you? Well, you don't know until you start testing stuff. Yeah, by putting it out there. So it's just like, again, that parallel with, you know, showing up to the gym. And that's what I, I just love fitness and business like that together.

It's, it's such a good, it's such a good, you know, like you said parallel. But here's what I'll say. The hardest part of going to the gym is walking in the door, right? The hardest part of posting content a lot of times is just hitting send, you know, and, and just, it's like you're putting yourself out there, right? And that's what people tend to hold themselves back from, right? And it's like, hey, what are people going to think of me when I walk in this gym? Because I haven't been in here for years. And then you're like, what are people going to think of me when I post this piece of content? But you know what? Here's the one thing I want you to know. No one cares that you haven't been in the gym in 20 years, 30 years, 5 years, 10 years. Just like no one cares what you post.

Come on, man.

I love that.

I love that in it. And a lot of times, too, like, me and Josh have had this conversation. You know, a lot of times we kind of suffer from that imposter syndrome. What are people going to think about me? Am I good enough? This and that. Like, we're putting so much of pressure on us to be good enough. We're taking our mindset off the fact that I'm here to serve others. And I think if we kind of take the eyeballs off of us and say, you know what? I'm here to help. I'm here to serve. So let me go ahead and post this content. Let me go ahead and add value to somebody else's life. Let me go ahead and serve them through this. Then that takes the focus off of you, and so then you can kind of get over that hurdle of, well, who cares what other people think? I'm here to serve my fellow man. I'm here to help this person out over here. And I'm not here to show off. I'm not here to build an ego, to stroke my own pride or ego or anything like that. Right. And so I think if you could really tie that in, like tie the servant heart to your content, then that's going to enable you to put out, to first and foremost, get the content out there, but also to even put out better content for your viewers.

Yeah. And I think this, man, is everything that we struggle with is going to come up as soon as we start putting ourselves out there. So, you know, having that spirit of fear, intimidation, you know, comparison, all those things. But here's the thing that you'll find is go to these guys that have been, you know, posting content for forever. Like, I'll use a guy like Alex Hermosi, because everybody knows him, but, like, if you hear him, he'll say the same thing. If you hear a lot of these other gurus is like, hey, man, I stopped caring about. I stopped making it about me, and I started making it about somebody else. Right? And so a lot of times we got to get out of the me. Like, why do you care so much about what people think by you putting stuff out there? Right? When if you just think of it this way, everything that you're putting out there is a test to see what works, what doesn't work, what your audience, you know, is finding value in, what they're not finding value in, right? And so what if your content. Content was just a way to track your own progress on, like, hey, can you look back, you know, a year from now and be like, dude, Sean, a year? A year? Last year you weren't doing any videos, any reels. Now, dude, you got 163,000, 166,000 followers. But, like, are you a different person?

Oh, 100 test.

But, like, if you didn't track your progress, if you didn't suck for a period of time and embrace that, you would have never had the opportunity to get better. Now, here's the thing that most people screw up on is they're not willing to suck long enough to actually see the growth. And so when I look back at Sean a year ago and I look at Sean today, dude, this guy. Guy is not even the same guy, okay? But if I wouldn't have been able to. If I wouldn't have been willing to suck for a period of time, I would have never have seen that growth in myself, and I would have never been able to reach all the people that I'm spreading my. My gospel to and all these other things, right? And so your true purpose is not being able to be put out there because you're unwilling to see suck for a period of time.

Amen.

And, you know, I think of you, man. Like, you have such a cool story. I. I've known you for, man, like, three years. It's like, there was Sean before God, and then there's Sean after God, right? There's Sean before Jesus, there's Sean after he met him. But, like, if I wouldn't have put those on video, I could never see the difference of those. So your growth is now tracked, man. That's what's so cool about social media, is your own growth is actually now tracked. And you can look back and say, man, am I growing or am I shrinking?

That's key, man, because not too long ago, I don't know if you saw this post, but you know how Facebook will do, those little memory posts that'll pop up? And it did. It brought up a memory of my. A memory of mine on the wall. And I read it and I was so cringy. I was like, oh, my gosh, I can't believe that that was the hill that I would die on, right? Like, that's so cringeworthy. Like, I could not believe I posted that. And that was my mindset. Like, that's who I was in my entire being. That's who I was in my deepest core when I made that. When I made that post. And. And I could just see the ego just coming out of it and the pride and just everything else. And just, you know, look, what I'm doing was really the kind of post it was. And I was just like, man, like, I am so happy for growth. I am so happy for the transformation through Jesus Christ. I mean, you talk about God gives us gifts, and I love that you used the word transformation. That that is your gift to transform people, whether that was with fitness or now it's within their business or even, you know, becoming a better individual. Because I tell you, you know, I did. I invested in your book, right? And that helped me kind of that started my journey towards being a better man and being a better business person. But it was ultimately, like, that was kind of the gateway to, like, really seeing, you know, Jesus Christ and who he was and, you know, leading me down that spiritual path. Right. But I just, I. I really love the transformation coach. Right? I really love that message. And I think if we can almost tie that into what we're doing, I don't care what industry you're in, if you could kind of adapt that, that we're here to transform people's lives, taking them from one place of wherever they're at and helping them become better, then I think that's really what a coach is here to do. Like, that's really what servitude is all about. And my pathway is obviously through the scripture and then, you know, just helping them, just the understanding that you do not have to be alone. Because that's where I was for so long in business, right? Like, I thought the world was out to get me. And I resented people. And, you know, they don't. They don't understand me. They don't get me, you know, and I have to do this all alone. And then I found out that, you know, the first thing God said about being alone is, it is not good for man to be alone. Right? And so my message today for people is, you do not have to do business alone. You do. You're not alone. It's not good for you to be alone. So if you're feeling alone, if you're feeling hopeless and lost in those areas, like, let's find you a tribe, let's find you some brothers that can help build you up and wherever that is, Faith, fitness, finances or family, Right?

Like, whatever that, you know, here's something that. That we have to recognize, right, Is whether you believe in God or don't. And maybe you're listening to this and you're God, you're like, hey, these guys are just preaching to me. Like, here's what I'll say. The enemy wants you to feel alone. The enemy wants to isolate you, because he knows once he's done that, then he can, you know, impose his will on you, right?

Come on.

And it's. It's usually, you know, it's usually kind of like a dart in the side is. You don't feel it. You feel it. You're like, oh, man. But after a while, they do. He does his work on you so, so much to where it's like you kind of, like, bleed everything out. You're still walking in flesh. You're still doing these things, but you've basically, you know, built yourself into this prison. And so understanding that, like, this is the exact thing that the enemy wants, right? We have to combat that. The first way we combat that is we can be there for somebody else and say, hey, Sean. Like, hey, man. Like, I'm just. I'm a. I'm a guy that just wants to. To get to know you, right? And I. I think of a guy who came into my program, like, a month ago. He shows up on a call, and literally, like, it's the only time I've ever got on a call with someone where I thought if they didn't join my program, they might commit suicide.

Oh, my gosh.

And I felt. I felt that kind of darkness over him. And I'm getting, you know, emotional about it because I saw. I saw this in him. I'm like, if this guy doesn't get into my program and get around some guys, he's going to, you know, there's something that's going to happen. Okay? And we talked about, you know, his history, and we started off the call, I just simply was like, hey, man, can I pray for you?

Come on.

And for the first, like, five minutes here I am. I'm supposed to, like, close this guy. I'm on a sales call, and all of a sudden the Holy Spirit shows up and says, like, hey, this isn't about selling. This is about you praying for this guy. Because at the end of the day, if you're not going to pray for this guy, he's not going to get into your program. And so first thing we did is I prayed for him. I talked to him about his past. I talked to him about his dad, and I said, hey, man, do you know that you have a father that loves you more than anything, will never let you down, and will never leave you? And, you know, he. And so I talked to him for a little bit, and then we ended up saying, I'm like, look, I can sit here and tell you about how great my program sell you into it, but I was like, dude, if you don't do this for you, like, you're going to miss out on what God has in store for you. Why don't you join me and a group of other guys and let's do this? And so within two to three weeks, he gets into our group, he starts exercising, he starts taking care of himself. And within three weeks, he lost 15 pounds. He had his best month ever in business, and he started halfway through the month. And he's a completely different guy. Like, you get on a call with him now, you see clarity. He's like, my neighbors are noticing, people are in my office, are seeing me. They're asking me what I'm doing. And the whole thing was, is like, if I would have just showed up as a salesperson on the call and not the person that was looking to transform someone's life, that would have never happened.

I love that. And that that ties right into kind of the three Cs of business that I'm always preaching about. Like, yeah, we're, you know, we're here to create. And so if we are a coach, if we're, you know, if we're creating a business or if we are an entrepreneur at heart and we're trying to do that, then there's your creativeness, right? Like, you're tapping into your creative spirit. But then the other two Cs, it's connection and contribution, and you are able to connect through contribution. You're able to contribute to this individual before they were even inside of your program, which I think is just powerful. And so now just think of what he, in turn, is going to do for other people now that he's sharing his story. And people, People are coming to him and seeing the differences. Like, how many more lives is he going to impact because of that? Because of your obedience to pray over that man, right? Like, and how many sales professionals do that? How many times do we say, hey, do you mind if I pray for you right now? Like, Because I'm sure in the back of your mind, it's like, man, should I be doing this? Right? But your obedience to just heed to that call and listen to the Holy Spirit lead you with that. You know, that again, is not just obedience to the Lord, but it's come from that servant heart. I'm going to serve this person right here, right where he's at. I'm going to give him exactly what he needs right now. And I think if we all do that, whether that's on a sales call or that's through our content or that's through whatever, I don't care if we're walking down the street and we just see somebody that, you know, just kind of looks down and out and we just say, hey, can I pray over you today? It looks like, hey, can I feed you today? Like, can I do something for you? Right? Like, we just, if we just embrace that and live that in our day to day lives, like that's what we're called to be.

So here, here's the thing that I see, man, is if we're so focused on business, we miss out on the opportunity to encounter somebody else, right? And so I could have very easily been focused on business, manipulated the conversation and just focused on selling the guy. But the first thing, you know, that I had to listen to was I had to listen to the Holy Spirit saying, like, look, this guy's hurting, he's in pain. How can I serve him? It's no longer about the sale, right? It's about, it's, it's now, it's about the transformation. And I don't want to sell people into my program. I want people to come into my program because they know that they're going to transform not only their business, but their entire life. And we don't even promote the life stuff until they get in, man. It's, it's on the front ends, like, hey, we'll teach you how to make more money, teach you how to do these things. But really our goal is to transform somebody's mind, transform their heart, and transform their whole life so that it affects everything else in their life.

I love that, man. It's exactly how Jesus works, right? Like you give them what they need and then send them on their way with, you know, or you give them what they want. Yeah, is what, what is what it comes down to. So you give them what they want, what they're coming to you for in the first place, and then you provide them with what they need as they're moving forward. So I love that, man. Well, I didn't, I didn't want to, like, we kind of deep dive into a lot of stuff. But you mentioned that there's four things. And so the first thing was, you know, you need to be where your client is. We kind of touched on that. And obviously Facebook, like, can you just talk about that real quick? Because I know that you leverage Facebook, and I'm a firm believer that all your clients on Facebook. Can you just tell us why? Why Facebook? Why did you choose Facebook as a platform to find all your clients and to even help your clients find their clients?

Yeah, I mean, I'll tell you why I stuck on Facebook, because I was spraying and praying is what I call it on all the platforms. So, like, LinkedIn, Instagram, you know, Facebook. And I'm like, why? Why would I expect results if I'm just gonna divide things up into 33%? Okay, so if I'm 33% on LinkedIn, if I'm 33% on Instagram, if I'm 33% on Facebook, why would I expect to get 100% of results off any one platform? Okay. And so let's use the gym analogy, okay? If. If I'm doing 33% CrossFit, 33% HIIT training, 33% bodybuilding, what type of results would I expect to get across the board? What if I just focused on one platform?

Come on, man.

And so I went and said, look, I'm just gonna focus 90% of my time on Facebook, and then I'll spend 10% of my time on Instagram. So I did that, and then I started seeing the results of it. Now, once I started seeing the results of it, I was like, okay, I wonder if I could apply the same results or these same, you know, things that I'm doing here on another platform and get similar results. And so we started to. And that started to help me recognize, but where I've still consistently seen the best results, bar none, since 2016. So most people have just started figuring out organic marketing probably around 2020, 2021. Even now, today, I've been doing this since 2016. Facebook has consistently shown me the best results. It doesn't mean that that's the only place. It's just where I've seen it. And I will say this. I've seen people with large followings on Instagram come over with no followings and get better results as far as making money on Facebook with way less. And so consistently, that's just where I've seen people make more money.

I love it. I love it. And I'm a firm believer of that too. Like when I double down on Facebook, because I started on TikTok with my reels, and I grew quite an audience, but it was really hard to connect with people on TikTok. Right. And I think Facebook just gives you so many more availability to really connect and deep dive and nurture those relationships. You know, where some of the other platforms kind of miss that. Right.

Let's look at it a couple ways. Okay? So if. If you're on TikTok, you know, and you. You follow someone, it doesn't guarantee they follow you. If you're on Instagram, you can follow someone, it doesn't guarantee they follow you back on Facebook. You friend request someone, they friend request you back. Now all of a sudden, there's a connection. Okay? And so that is the only platform that you can do that on, where if you say, hey, add me as a friend, they add you. You're now connected, which is a completely different thing than anywhere else. I'll give you another thing. Facebook has business page. It has a group, it has your profile, and it has Facebook ads. So it literally has four platforms in one. That's not even talking about your stories, which is five. So let's just say Facebook has five platforms and one. Everybody else has two. Minus LinkedIn now is a little bit has the groups, but it still doesn't have the five platforms like Facebook does. So that is, you know, you might think that's, hey, that's not that big of a deal, but it is a big deal because you have five different ways that you can potentially get access to a client.

Man. Yep. No, I love that. And those are the very specific reasons why I chose. Well, Facebook has just been really good to me, for sure. So. So yeah, let's move on then, man. I think that. That you gave people some awesome golden nuggets there. And I would invite you guys, like, don't skip over this. Like, don't just watch this. This video right here on the live. Like, if you guys are live right now, like, please hashtag live. If you catch this on a replay, please hashtag replay. But watch this again and again, because Jesse is really revealing a lot of deep, dark secrets here, guys, that if you were to take this and implement it, like, you could literally launch your business. So you talked about, okay, be where your ideal client is at. We're talking about Facebook here posting content, and the main message there is get consistent with your content, right? Like, don't be scared of posted content. Don't be scared of what people think about. About you. But let's get busy. Let's get out there and we'll and we'll get better with our content. We'll get better as we go.

Embrace the song with your content, right? And really, like, your content should be about testing, right? It's about testing what works, what doesn't. It's about testing everything that you're doing. And it's also to be able to look back, you know, a year from now, two years from now, five years from now, and be like, wow, man, I used to not be able to string two words together now, you know, I remember one of my mentors saying back in like, 2014, 15, he's like, man, you sound like a drunk Canadian on your videos. And I remember, like, thinking like, dude, that's pretty messed up. But out of that, I ended up doing 130 days of videos straight. And he came back and he's like, man, he's like, you know what's cool is like, I just watched you completely transform how you communicate just in the last 130 days. And I can't call you a drunk Canadian. And I. And. And so I was able to get out of my head and just focus on. Okay, like, I'm just going to focus on the next video. I'm just going to focus on what I got to do today. I'm not going to get caught up in however many I gotta do going forward.

I love that statement. It's that consistency. And you do get better. I love that. So let's move forward, man. What's. You said there's.

So there's engagement, okay? So here's. Here's what I want you to understand. What people do a lot of times is they go to my page and they're like, I'm just going to copy whatever Jesse's doing and I'll say, okay, good, good, do that. And you might get some. You know, you might get some more engagement. You might even get a couple clients out of it. But here's what's gonna. Here's what's gonna mess up, man. Number one, the content you're posting that most people are posting is not even engagement worthy. Okay? You have to actually train your audience and tell them exactly how you want them to engage, okay? And it's sort of like Simon says, okay, Simon, does Simon give you one command or does he give you, like, four? Okay. Because here's what a lot of people will do is. Is they'll. They'll realize, oh, I need to get my people to engage. So they'll say something like this, hey, like, comment, subscribe. You know, do that. So it's like, you just gave me four commands and one like, what do you want me to do? Okay, Versus saying, hey, go right now, hashtag live. If you're watching this live, that's one command. That's one thing that they can do. Or, hey, if you guys are watching this live, give me some likes right now and let me know you're here, right? So I've been very specific. So when it comes to engagement on our content, we have to tell you and train you exactly how you engage, okay? So if you're doing a video, you're like, hey, guys, if you want to find out more about my organic marketing and this system that we teach that helps you produce an extra 10 to 30k a month, okay, Every single month, just comment organic and I will personally reach out to you and then we can get on a call and see if this is the right thing for you. Now, I gave you one very specific thing to do, a call to action to get you to do what I want you to do, right? And if you don't tell people exactly what you want them to do, they'll never do it. Okay, here's the big thing, man, is everybody's doing now, hey, DM me. Like, bro, ain't nobody gonna DM you. I'm sorry, but nobody is going to just DM you and slide into your DMs and be like, oh, my gosh, please.

Oh, the scammers will DM you though.

What I'm saying, I'm saying no one will watch your comment content, very rarely. Unless it's. It's amazing content. No one will just sit there and be like, oh, I'm gonna go DM him because he said to, right? It's like, hey, man, do this specific thing and then let's have a conversation.

The purpose of this show, the purpose of this show is to guide you to realign. Got you to realign with habits that get you to live the life, live the life you've always dreamed of. This is the habit based lifestyle podcast with Jesse. You.