EP 560: Defensive vs. Offensive Strategies: Which One Is Driving Your Business?

The purpose of this show the purpose of this show is to guide you to realign with habits that get you to live the life you've always dreamed of. This, this is the Habit Based Lifestyle Podcast with Jesse Jewel. This is the habit based lifestyle where you can access your full potential right now. Finally break free from destructive habits that dream life. If you want it, you can.

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This is where you transform your health, mind, business and relationships or do nothing and keep your life the way it is. But if you're ready for change, you're in the right place. This is where you're going to learn how to live a habit based lifestyle. You are tuning in to the Habit Based Lifestyle podcast with your host, Jesse Hu. This is the Habit Based Lifestyle. Let's go.

Welcome to the Habit Based Lifestyle Podcast. I'm your host, Jesse Ule and today we're going to be talking about a recent two day live event that I had and a few of the big takeaways from that. This is going to be a three part series. And so as we get into this today, I want to go through number one, the event we had was called upgraded. We had eight business owners come into my office where we sat down for a few days and really just mapped out the five power pillars of health. So if you guys are maybe new to this, if you're new to listening to the habit Based Lifestyle podcast, our 5 Power Pillars of health are our physical health, mental health, relational health, financial health and spiritual health. And these are the main pillars that make up habit Based lifestyle. Now I have, you know, been doing live events for the last seven years and we've just started doing these upgraded events. I've done a couple over the last year and really I wanted to get back into doing these because there's so much breakthrough. It's such a powerful experience that when you can step out of your normal environment and you can step into a different environment with other business owners and you can talk about higher level things, things that you want to grow in your life and then also things that you really feel like you need to work on. So if you're someone who owns a business and you're really looking to level up in not just, you know, your business, but you as a, as maybe a husband, father, you know, leader in, in these five power pillars of health or even if you're a, if you're a mom, if you're a wife, if you're a leader, if you're a business owner, this allows you to really do that too. So the two lessons that I want to go through on this show, number one, are playing offense, not defense. And this is going to be very specific towards business, But I'm actually going to wrap in some other areas of your life and how we came up with this concept. The other thing is, is if you want different results, you're going to have to take different action. So in this, I'm going to explain two things, and then we're going to bring it back around. So, you know, we work with business owners, and one of the cool things is, is we get to talk about multiple areas of life. Now, I believe that our physical health is kind of the easiest, simplest thing to change. That can make a dramatic difference in every other area of life. It doesn't mean that other areas I don't find as a priority. It just means that I. That one of the simplest things that we can begin to do is just change our physical health and how that transfers to so many other areas. So as we were here, I got into a conversation with one of the guys who does jiu jitsu, and we're talking about how, you know, he's got an elbow issue. I'm like, well, hey, how did you get your elbow issue? And he's like, well, I was in jiu jitsu, and I had a guy put me into an arm bar, and in the arm bar, he kind of hyper extended my elbow, and in that I need to get some work done on it. And I'm like, yeah, tell me about that. And as we got there talking, he began to talk more and more about how I'm like, well, why did you let someone, you know, put you in an arm lock? And as he talked about it, I said, okay, so it sounds like you're kind of a defensive fighter. And, you know, he said, yeah, you know, and I said, okay, so you like to react to what somebody else is doing, or you're. You're not really making a first move. You kind of sit there and calculate your guy. But it sounds like you got too far. He got too far in on you and got you in a place where you couldn't get out of it. And then all of a sudden, you know, your arms hyper extended and now you're injured. And he said, yeah. And I said, well, okay, so let's bring this back into your business. And this is a guy that is trying to start his own business, and he's kind of been, you know, struggling with getting started. And so I use this parable to come over to his business and say, okay, look, it Sounds like you're waiting in your business for the same thing. You're waiting and reacting for something to happen before you make a move. And I said, that's fine if you're an employee, but if you're trying to run your own business, you're trying to start your own business, this is going to get you in a lot of trouble. And so as we talked about this, I started saying, hey, what would happen if you started playing offense in your business versus defense? And he's like, well, I don't really know. And I said, well, what would happen if you started playing offense in jiu jitsu and not defense? He's like, hey, I don't know. And I. And I'm. So as we sat there and talked about it, he had this big revelation. And this is within the first 30 minutes of us doing this is you have to recognize as a business owner, especially being new, you don't have time to be on defense. You can only be on offense. And the reason why is because someone who has an established business, they're already making money, they have the ability to maybe make, you know, play on defense, but someone who's brand new to business, they don't have that. They have really nothing happening or coming in. And so offense is the thing that's going to help take us to that next level. Offense is the thing that's going to help us begin to produce in revenue and it's going to allow us to start getting clients and making things happen. And so as, as we sat there and waited to talk to one of my clients, he started to see the pattern of why, you know, being defensive in business, especially starting out, was kind of holding him back. It was, it was kind of like paralyzing him from making a decision. It was causing him to hesitate and it was causing him to maybe get into a move or a compromise, compromisable position to where he's making a mistake and instead of just taking action and being on offense. And so, you know, think about it this way. If we're waiting in business for things to happen, to fall into place, we're going to be waiting a long time. We're never going to take action. Okay? And a lot of times you hear, which we'll talk about in this next section, but like, you have to play offense when it comes to business, you have to play offense when it comes to certain things. Otherwise the outcome is, is not going to change. And so don't be surprised in business if you don't grow. Don't be surprised if you're not, you know, moving forward in your business, if you're just sitting there playing defense when you know we're in business, we have to be offensive. We have to be constantly there pushing to the next level because you can't wait around anymore for things that happen. You can afford to do those if you have an established business, you have established clients, but you're only going to be able to afford to do that for a period of time. Even with an established business. Don't be surprised. You get passed up in the marketplace by somebody else who's being much more offensive. And I want you guys to kind of think about, hey, who's someone in my industry or who's someone that I look up to in business, why do I look up to them? And it's probably because they're very offensive. They're on offense constantly dictating the pace of how they play. They're constantly dictating how, you know, new concepts, new things that they're doing in business. And in that, that's why you're paying attention to them, that's why you're following them. Maybe that's why you might be working with them, is because they're constantly shifting and changing the pace, the tempo and the things that they're doing in business to make it feel like it's new, it's refreshed. And so if you're listening to this, it's like, hey, identify one area of your business. You may be playing defense and reacting too much and what happen if you begin to play more offensive? So second thing that we talked about was if you want a different result, you need to take a different action. Now this seems really simple, but I can tell you this. Even with the program and system we have inside a habit based lifestyle, it's, it's kind of like I want to change my body. I want to, you know, lose body fat. But I'm not willing to do something out of my comfort zone. In my current health and fitness routine, I'm going to bring this back into business. You know, I see business owners want to change their results, but they're unwilling to take different action. Even, you know, even think of it this way, even taking the wrong action is still better than taking no action. So the common theme in business is procrastination, overthinking, paralyzation, hesitation. All these things keep us from even taking the wrong action. And here's, here's the common thing. You see, in business, people would rather not take action than take the wrong action. And in that they get stuck in business. And so if you wanted a different result when it came comes to your health, you know, in fitness, you would have to take different action. So maybe, you know, maybe you're going to the gym, but maybe the actions you're taking at the gym or the routine you're doing at the gym is no longer working or giving you the results you want. And so in that we need to begin to take some different action, doesn't mean you got to reach, you got to change everything. It just means you need to take some different action that's going to lead you to those results. And so even let's say this, I want to grow my business. Most business owners are not doing business producing habits, which means that the minute they start taking some different action towards a business producing habits, which could be like marketing, could be sales, it could just be, you know, building up referrals, things like that, putting themselves out there on social media, those things should lead you to different results. Now if they don't, chances are it's probably because those actions are very similar to what you were doing before. But think of it this way, if a slight change in my action over a period of 30 days can lead me to a dramatically different result, then I don't necessarily need to completely shift everything that I'm doing. It's just a slight change to that can actually make a big difference. And so I know it sounds really simple and I know, you know, everybody's preaching like, dude, just take action. But here's what we do know. Procrastination, hesitation, paralyzation, all lead to no results. None of those things will give you results. But taking the wrong action is even a 50, 50 shot at getting results. Taking action, a different action is a 50, 50 shot at getting results. I like that percentage much better than taking no action. And so we've understood that taking no action, you have a zero percent chance of getting results. Taking some action or just taking action is going to give you that 5050 shot. And I like to play with statistics. And so 5050 is much better than 0%. And so you can talk about any area of your life, whether you want to lose weight, you want to change your business, you want to change your marriage, sitting there waiting for something else to happen, the right time, the perfect time. We all know that does not work. And so even when you begin to move and take action towards things that you want, chances are you're going to get some type of better result than you're currently getting. So I want you guys, to think about this, like, what action do I need to change in my five power pillars of health so that I can begin to see a different result than I'm currently getting? So I can begin to see a transformation. I can begin to see change. You know what I want to tell you is these are very basic lessons, but they have such a profound impact on your life. And so thinking of playing offense versus defense in life and in business, even in being offensive and you know, our physical health is like, look, no one's going to change our physical health but us. No doctor, no anything is going to change unless we actually are willing to be offensive and have an offensive strategy. Same thing in your marriage. If you're waiting for someone else to decide how to change your marriage, you're waiting for your spouse to do it. Nothing's going to change. And so we have to play offensive in every area of our life if we want transformation. And taking action in those areas is always going to lead to a better result than not doing anything. So, guys, I want to thank you so much for joining HBO Podcast today. You want to be part of our habit based lifestyle and business secrets community? Go in the show notes and just simply click on the link. You can join the group. If you want to be part of our next upgraded group coming up in December where you come out to sunny Southern California. We're less than eight minutes from the beach. You got the mountains and then you got an amazing environment to just work on. You simply just email me Jesse habitbaselifestyle.com or you can DM me upgraded and and let's have a conversation and see if this is a good fit for you guys. Hope you have an amazing week and we'll talk to you soon.

The purpose of this show the purpose of this show is to guide you to realign with habits that get you to live the life. Live the life you've always dreamed of. This this is the habit based lifestyle podcast with Jesse.