EP 586: The Power of Holistic Wellness with Ross Crane

The purpose of this show the purpose of this show is to guide you to realign with habits that get you to live the life you've always dreamed of. This, this is the habit based lifestyle podcast with Jesse Jewel. This is the habit based lifestyle where you can access your full potential right now. Finally break free from destructive habits that dream life. If you want it, you can.

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All right, welcome to the habit based lifestyle and business podcast. Today we got a very special guest. Ross Crane, who is the owner of Inner Grove Chiropractic, also does a eight weeks to wellness program. Ross, I want to thank you for joining, man.

Yeah, thanks for having me.

Jesse, can you give us you know, like a one or two minute introduction just on like what got you started in chiropractic and you know, kind of like what got you to where you are today?

I've been going to chiropractic since I was a little kid. I was blessed to have parents especially my mom started bringing me, you know, ear infections as a kid. So that's kind of all I knew. And what we grew up with, they were our primary care commanded in high school. I knew that's what I wanted to do. So kind of went that way with some sports. I mean, you know, I was in there all the time growing up. So going into undergrad I knew that's what I was going to do. I worked for a husband and wife clinic back in undergrad which was great. So you just get an experience with that. Met my wife in chiropractic school so she practices here too as well. And then I've been lucky to have some pretty great mentors throughout the years. You know, Justin and I was a big one for me and that's how kind of got the model that we have here and got into eight weeks to wellness because we, when I met him, he was just starting to get in that with Dr. Dane Donahue who runs that. And then, yeah, it's been a fun 12 year journey now. 10 years on our own in the clinic and 7 years of running 8 weeks of wellness. So it's been, it's been a lot of fun.

That's awesome, man. So what. What made you. You know, was there an event or something that happened specifically that made you want to be a chiropractor or. Or what was that?

Yeah. So, you know, I always wanted to be in healthcare, I thought. And, you know, chiropractic, I was very familiar with it growing up, but it was my. It was my junior year of high school. I heard my wrestling was my main sport, and I hurt my shoulder. Could still practice, but it was weak and it was painful. And I went to the doc, and he did just a couple muscle tests on me, and it just dropped. I had no strength in my right arm. My left one is, like, rock solid. What the heck is going on? And he adjusted me, and that was pretty much it. And then we retested, and it was just like, boom, rock solid. And I was good to go. I'm like, okay, if I can do that for people, like, this is exactly what I'm gonna do. And then I knew from there, like, that's what I'm doing.

That's awesome, man. So where did you. Where did you go to school?

Northwestern College. Chiropractic in the Twin Cities in Minnesota.

Okay, awesome. So, you know what. What would you say? Obviously, you've been a chiropractor for, what, 12 years or you've had your own business? So what has been, you know, maybe the most difficult thing coming out of chiropractic school? Your new chiropractor, 12 years ago probably feels like forever, but, like, what would you say? What was the most difficult thing once you came out of school to be a chiropractor?

Yeah, I think schools nowadays, they do a good job of preparing the doctor side with things and getting through your exams and stuff, but the running your own business is a piece that you really don't have. And yes, we have business classes, but they don't really give you the real world. And it's really hard to train for that until you're actually in the business and running it and actually in that model. So I think that was a big piece. And that's where I was lucky enough to beat a program, a big fish program, to where I went in and worked for, you know, Dr. Justin, in this case for a year and a half. He teaches me everything he knows. He learned how to run a business, how to market, how to run staff meetings, all that fun stuff. And then we go in and buy a clinic from there. So having that mentor makes. Not just in business, but in life, I mean, just the learning curve is so much easier. And why reinvent the wheel when there's things out there like that. So. So, yeah, for sure.

So. So basically, you hiring a mentor was. Or working with a mentor for your first year and a half, two years, was really the thing that kind of set you up for success from a business standpoint. One thing I asked a few weeks ago on my page, and I. I just want to get your take on it was like, hey, should chiropractors offer, you know, weight loss, you know, kind of like nutrition help in their practice? Like, how do you feel about that?

Yeah, I. I mean, obviously we do, and we love it. The model that we run, it's not easy from a business side. I mean, you got to be all in. It's a lot of work. You're, you know, have three times the amount of employees that most Cairos do. So I think you have to be bought in. But if you live that lifestyle, how can you not give that to other people? Because once, you know, I mean, you know, and once you start to practice that way, there's no going back. So I think if they, the docs actually practice what they preach, 100, I think they should have it in there, because when you look at pain, if someone, you know, is 300 pounds, I mean, I can adjust their back and help them in the short term, but that £300 is still constantly weighing on that back, and it's going to come back. So the more change on that side of things. Yeah. I mean, it's going to make the patient so much more healthy.

Yeah. I mean, I got so kind of, you know, obviously I was in the fitness industry, but I kind of. I. I think the same way as you is like, hey, man, like, if you're, you know, 40, 50, 60 pounds overweight and you keep getting in and getting adjusted, like, your adjustment only helps so much, you know? So, like, we really need to talk about, like, what is the root cause of your issues? And if, if it's weight, then if you don't eliminate that or fix it, like, you're going to continue to have the same issues and you can adjust them and they might feel better, but, like, we're not really addressing, you know, the elephant in the room. But I did notice, you know, some of the chiropractors were like, no, you know, they shouldn't do it. Most of them were overweight. Most of them didn't look like they worked out. And the ones that said, yeah, we should do that were usually the ones that kind of practice what they preached. Yeah, here's what I. Here's what I think, man. The last three years, you know, people started to lose trust with traditional doctors. They're looking for alternative people like yourself, who are going to be honest, but they also have a holistic approach to what's going on, and they're not. And, like, so people are looking to guys like you or other chiropractors for the answer versus, you know, maybe like, five years ago, ten years ago, it wasn't as common as it is today. But, like, can you touch a little bit on that? The difference of how a client walks in today versus maybe five or ten years ago?

Yeah. I mean, I think the. As much as covet had a lot of its downfalls, it did open a lot of people's eyes that were, let's say, completely on the medical side. Alternative stuff is terrible. It started to level the playing field a little bit. A little bit, which I think is great. People are starting to question the doctor and question us. I mean, if you don't believe or you have a question, I mean, you have to ask us, like, don't take my word, you know, as the biblical truth. I mean, ask questions. And people are starting to do that, which is a lot of fun to see. And, you know, they don't want to be on all these medications, and they want to start taking control of their health and feel like they have control about something, especially in the chaotic world we had in 2020 and 2021, where they feel like they had no control and the government was controlling everything. You know, people want to be in charge of their own health, and it takes work to do that, and it's hard to do that, so. And it's hard to change everything. And that's what the beautiful thing I think that we have is. You know, it's a comprehensive group to where, you know, we have so many people looking over you and helping you, because it's hard. I mean, I live it every day. You live it every day. It's still hard. I mean, there's donuts and fast food on every corner. It's.

Yeah.

So easy to get off track.

Yeah. So talk to me. Talk to me about your eight weeks of wellness program. And kind of like, say somebody's listening. They. They've never heard of it. They don't know what it is. But, like, I'm a patient. Like, what would you tell me? Eight weeks to wellness is.

Yeah. So basically, we're gonna teach you what you're supposed to do, holds you accountable to do it, and then you continue to do it for forever. And ever whether you are here in the clinic for eight weeks and then move to Texas, like, nothing changes. You have all the material, you have all the knowledge to be able to do that. So basically, day one, you come in and we get a ton of different metrics from a ton of different body compositions. Visceral fat, how much muscle do you have, Posture pictures, We take X rays if they're needed, we do lab work. And then obviously going through past medical history for the patient. What are your current goals? What can you do? What can't you do? So there's a lot that goes into that day one, and then we sit down and talk about different recommendations. And it might be the full program, it might be bits and pieces. It just depends. So it's very individualized, but it's. Chiropractic is the foundation. So this is where kind of going back to the chiropractic and weight loss or just chiropractic, you have the straights and the mixers, and chiropractic absolutely is a foundation. Most people who are 40, 50 plus pounds overweight, if that's the main thing that they're looking to lose, is they have back pain and they start to work out. I mean, you're in the fitness industry. And then their back hurts and they're like, yeah, this workout thing isn't for me. Right. So we got to make sure their body can handle that. But then to the functional fitness, we have a full fitness center. So you're working with our trainer three days a week, and he knows everything that's going on with you. So we make sure we're not getting hurt. But you get your butt kicked in a good way, which is great posture, strength, mobility and cardio. Nutrition is a huge piece of the puzzle. There's a big detox on the front end, and then we slowly start to bring stuff back in. And how do we keep those blood sugar balanced? So a big goal for patients is getting off medications, changing their blood panels. And this has a big to do. The nutrition piece is awesome. And supplements where we need to massage or physical therapy. So depending on the patient, you know, if they have a bad shoulder, they're getting on their physical therapy schedule and they're kicking butt. And so they're able to work out and get through these things. Massage different scar tissue, the muscle tone and tension that comes with starting to work out, and the sedentary lifestyles that most people are living, and then mindfulness. You know, we're not psychologists by any means, but it's holding you Accountable to make sure you're getting that meditation and shutting your brain off. So it's a lot. But you have a full team, you know, teaching you, holding you accountable to do it, which is a lot of fun.

It's, you know, what would you say kind of an average result you see over, you know, the eight weeks is.

Yeah. So, you know, for men, they on the weight side, they always lose a little bit more than the females. They're usually right around that 20 pound range. In eight weeks, women range from, you know, 12 to 15 pounds on average. But the piece of the puzzle with that is actually looking under the hood and not just looking at the scale. So they're losing actually 12 to 15 pounds of fat on their body, not 8 pounds of fat and 5 pounds of muscle, because muscle is one of the, I mean it's so important. That's a whole nother podcast. But to make sure we're maintaining or even growing that muscle mass, that body comp is changing. I just had a patient, she got her blood work in late. I had a point with her yesterday. She's always at high LDL cholesterol and total cholesterol and she's done tons of things over the years and she was always sitting at like 260 for overall cholesterol and she's only five weeks in and she's down in the two low two 30s and she was ecstatic. Is it still high? Yeah. So we got work to do. Yeah. But blood work can make huge changes in small amounts of time where patients are off medications lowering their metformin for diabetes. But mobility is a huge one and energy, I mean over and over, those are very consistent. They can move better, they can get up and down off the floor better. If they are crossfitters outside of here, you know, they can do over at squats better, whatever it is. And just the energy of waking up in the morning and not needing two pots of coffee to get through the day, which is, I mean, so beneficial.

Yeah, that's awesome, man. So, you know, let's fast forward a little bit to obviously you kind of come into habit based lifestyle program. What was kind of the main reason why you started working with us? You know, kind of on the outside looking in at first.

Yeah, I've been looking for a while of how do I get kind of like a pre qualified eight weeks of wellness patient. I know we were just talking about before we got on here. You know, our, our name is Invergrove Chiropractic. So when someone's calling, they're thinking chiropractic, but we just have so much more to offer here. So how do we get that out to the public? We've been here for a while and yeah, we're busy on our, in our clinic and eight weeks wellness. But it just, it just wasn't enough on the organic side of things. So it was how do we do that? And then you just happen to come across my feed kind of over and over again. And then some people I know and respected in the chiropractic industry, I started to find out that we're working with you because things were matching up and that was kind of that extra push for me. Like maybe something like this is for me because I didn't use my Facebook. I mean I used it a long time ago, but it just sat there. Right. I would have never thought that. Oh yeah, that would be, you know, the thing that's going to give me new patients for a weeks to wellness. And then obviously we met and then kind of the rest is history there. So.

Yeah, man. So what is like maybe, you know, what has been like maybe the, the top two or three things you've learned, you know, marketing this way versus maybe other methods that you've tried, you know, for this program or kind of even just finding your ideal client.

Yeah, I mean it's much more personable. You know, you're, you kind of know the person a little bit a lot of times even though you don't know them, if they've never been into the clinic before, but they're searching out you. I'm not searching out them. Obviously there's a plan on how this works to, you know, get yourself out there and get people interested in your post. But I'm not just going to be able to message some random person that I meet or that I'm friends with and usually at least how I've been able to do it, haven't turned them into a patient is they're seeing the stuff that we're just doing in the office, just showing them the results and they're like, yeah, I want that. How do I do that? What's going on? And it's just makes things so much easier.

So when a client comes in that's kind of seen your content, seen your post, see the, sees the results you're getting, like how much easier is that for you to convert versus maybe like them not knowing any of that and then they just walk in off the street.

Yeah. I mean, especially on the chiropractic side, when someone comes in, say they come in as a new patient, and they have low back pain, but they're 50 pounds overweight, they sit at a desk, they have zero mobility, and they are very inflamed. It's. There's an educational process that has to happen in a short amount of time to let them know, yes, your low back pain and yes, we need to address the low back. But if you don't address these other things, like lifestyle choices, it's going to be hard to change those. And that's. It's a harder thing for patients to understand if they had no idea and they weren't thinking that at all before coming into the chiropractor to where they're already set up, where they might not even have pain yet, but they have health goals for whatever reason, and that's specifically what they're looking for. So it skips an educational step and a mindset and a hurdle for these patients. Have you got another green light? If you're not getting red light, like, no workout's not for me. Okay. We're just going to work on adjusting for this patient. We're not even going to talk wellness. So it just makes, you know, the gauge is wider, which is nice.

Yeah, that's good, man. So what is kind of, what's the result you've gotten, man? I know we chatted a little bit before we jumped on, but just in the last few weeks, what's been the biggest result you've gotten working with us?

Yeah, I mean, I think momentum cures a lot of things in business, and the momentum the last few months, just me doing what I'm supposed to do, is really picked up. And the last two weeks is kind of proof of it. I think it's. We've brought in over $20,000 to the business for that. But, you know, for me, more importantly, I mean, saving the lives of, you know, how many people that would have never been in here and known that this existed. And the life change that's just happened in the last few weeks is amazing. And not just for that person, but their family and their friends, and it's a lot of fun.

Yeah, that's awesome, man. So, you know, a lot of chiropractors that I talk to are doing one of two things. Either they're, you know, doing Facebook ads, maybe more traditional marketing. They might just be relying on referrals. But very few are using this method. But I think part of it's because it's gotten very competitive, so everybody kind of does what everybody else is doing. If someone's Listening to this. It's a chiropractor, man. What is the difference between this and maybe more of those traditional ways of marketing in terms of like quality of client, quality of lead, things like that?

Yeah, and you know, we still do some of that, so I think I can speak to that pretty good. But the, the quality of patient is different when they come off of, you know, this type of program. I mean they're, they're seeking you out somewhat to where they're actually, yeah, I need to be in here. I want to know what's going on where the show rate and then the follow through rate of them, you know, committing to a big thing is much higher than someone who sees an ad because it's cheap. You know, it's like, oh, a $20, you know, exam and massage. I'm going to come in, which is good. I mean, we've been successful with that stuff, but it's, it's different. It's not as consistent. Some months I feel like, you know, we do good on those types of things. In others, it's like, how much money did we just pay? And we didn't get anyone that came in and they're more of a hassle because they're canceling and they're taking up space. So it's absolutely different. The quality of the leads are, are way, way better.

Awesome, man. So what has been maybe an unexpected result you've gotten in the program that you maybe weren't expecting prior to coming in, but like now you're like, wow, man, this is kind of cool. I never, I never recognized this before.

Yeah. I think just two things that come to mind is one, I mean we truly believe in our program and what it does and the change in the lives and reaching, being able to reach people that would have never made it into here, or maybe not for 10 years down the road, just happen to stumble upon us because they have neck pain or whatever is awesome. But I think the sense of community now, you know, being online, I was never online before, never in front of camera. We did ads through our other things, so we shoot videos. But being out there and putting yourself out there, you have to know your stuff and you have to actually be authentic and let you shine through. And that's starting to come out and I'm getting better at that. And just today, you know, for example, last week my family and I, we talked about Easter is coming up, obviously in a few days, inviting people to come to Easter with us. And so we sat down, we did a Facebook live video and I can't tell you how many people this week are like, thank you for that, and they might have a church, but just seeing, you know, especially men when it comes to Christ and being open about their faith, you know, letting you shine through and it's. It helps in the community and we need more people like that. So if you're doing good things, I mean, it's going to help change people's lives, even if they don't even come in, come into your clinic and see you. So it's been a lot of fun seeing that kind of stuff happen.

Yeah, man. I think, you know, one of the things I kind of think about is being in a community of other people doing the same thing as you, maybe just in a different world, just in a different area, kind of. It's like, well, they're all doing it. So, like, I can kind of drop my story on why I can't, why I can't do it. Right. And so it's like, I think one of the biggest things people struggle with is putting themselves out there online. But then when they see everybody else doing it, then it kind of gives them the confidence to do it themselves. And then obviously to talk about. I think what's cool, man, is you're talking about everything. You're not just talking about business, right? It's like you're talking about your, your family, you're talking about your faith, you're talking about your fitness, you're talking about everything. And. And I think there's a lot to be said about. People are attracted to you, probably more what you do outside of your clinic than necessarily what you do inside of your clinic. And the more that you put that out there, the more attractive you become to those people. And I think that's, you know, what's really cool, is this allows you to do that where ads, SEO, all these other things, they don't really allow you to do that.

Yeah, yeah. I mean, we had, you know, a seminar we were at in December. One of the perfect patients has a website, you know, one of the big ones for chiropractors. And one of the main guys was there kind of doing their pitch. And he's a great guy, huge chiropractic advocate. But they were talking about let like your website. The content doesn't really matter. It's you showing through your website as they know who you are as a person. And it's hard to do on the website. Like, yeah, basically it's what you have made and what we are doing through this is what they all Want. It's just you can't do that if you're not like, social media is just the best way to do that. So it's been a lot of fun.

Yeah. And, you know, 20 years ago, everybody went and looked at websites, right. Nowadays, if you hear about a business, you hear about a person, you go, you, you know, you go check them on social media. But the cool thing is, is they're getting live updates, you know, daily, weekly, because you're putting content out there. So, like, this is an opportunity for somebody to kind of be known in a different way. But it's not like you're over there like, hey, come and join my chiropractic business.

Right.

It's, it's a, it's a much more natural approach to it. Maybe. I'm going to leave you with one last question. So let's say a chiropractor's on the fence. Maybe they're doing eight weeks to wellness. Maybe they're doing some other wellness model. Like, what would you tell that person about joining the HBL program? That was kind of on the fence. Yeah.

I think if you want to reach more people and reach people that you probably wouldn't reach if you don't do something like this, I mean, you just gotta jump all in. But if you don't want to put in the work, just like a patient on the wellness side of things, like, I might want them to get rid of their metabolic disease, to get off their medications, whatever it might be. But if they don't want it, like, it's not going to happen. So if it's something you're thinking about and you're just more of afraid of putting yourself out there, like, jump in, you'll get good at it. I wasn't good at it. Still not great at it. We're working through it, but yeah, it's definitely worth it on the back end.

Yeah, you're getting better every day, man.

So one step at a time.

Thanks so much for joining us today. How can people find out about you? You live in, you're in Minnesota, right? So how can people find out about you? If we got some listeners in Minnesota, they're like, hey, man, I want to do this eight weeks to wellness program.

Yeah, I mean, I basically just type in my name, Ross Crane on Facebook. I have an open profile. Message me from there. That's usually a pretty easy one. And you can check out what we've been doing and see a lot of patient testimonials. So it's not coming from me. It's you know, coming from them. Otherwise. Invergrovechiropractic.com you know, you just call the office at 651-451-1012 if you want, or text there. Whatever you need. But Facebook's always a quick and easy one.

Awesome man. Well, hey, thanks so much for joining today. If you guys want to be part of our Habit Based Lifestyle community, you can simply just go into the show Notes and we have a free Facebook group in there. If you want to learn more about how we help chiropractors, health professionals and coaches increase their revenue by an extra 10 to 30k a month, you can simply reach out to me through email. Jesse habitbase lifestyle.com and until next episode, have a great day.

The purpose of this show is to guide you to realign with habits that get you to live the life you've always dreamed of. This this is the Habit Based Lifestyle Podcast with Jesse.