EP 615: The #1 Niche Service to Add to Your Clinic to Make an Extra $20K-$40K Per Month

The purpose of this show the purpose of this show is to guide you to realign with habits that get you to live the life you've always dreamed of. This this is the Habit Based Lifestyle podcast with Jesse Jewel. This is the habit based lifestyle where you can access your full potential right now. Finally break free from destructive habits that dream life. If you want it, you can.

Heaven.

This is where you transform your health, mind, business and relationships or do nothing and keep your life the way it is. But if you're ready for change, you're in the right place. This is where you're going to learn how to live a habit based lifestyle. You are tuning in to the habit based Lifestyle podcast with your host Jesse you. This is the habit based lifestyle. Let's go.

Foreign. To welcome you to today's training. We're going to be talking about the number one niche service you can add to your chiropractic clinic that'll help you make an extra 20 to 40k a month. And really what I want to walk through with this training is giving you a step by step framework of how you can break free of the traditional grind in, you know, chiropractic and also give your clients the ability to create a, you know, deeper transformation so that your patients not only can get better results, but it'll help you also consistently add an extra 20 to 40k per month. Again, I want to welcome you guys. My name is Jesse Yule and I'm here to simply help chiropractors and health professionals build a scalable and impact driven business and one that can al also possibly be done leveraging social media and leveraging the ability to have a completely different business model than, you know, something that you've done. So, you know, if you're someone who is maybe, you know, tired of trading time for money, you're wondering how you can maybe create a practice that works for you instead of, you know, you working for your practice. I'm going to share the number one niche service that I really believe chiropractors should be using to help their patients and their biggest health problems. And not only that, which give you the freedom to add, you know, an extra 20 to 40k a month to your bottom line. And you know, really why this matters for me is because, I mean, obviously we have a health crisis. We have people, you know, we're more overweight than we've ever been. Obesity is simply an epidemic in our country. People, you know, are suffering with chronic inflammation, metabolic dysfunction, and, you know, unfortunately, adjustments are probably not the only thing that's going to solve that problem. But I really believe that, you know, people are looking for alternative care. We obviously have kind of like, we're moving into the maha movement, which means that people are, are probably not going to go to traditional doctors the way that maybe they did four or five years ago for answers to specific problems. And that really gives people the opportunity to step into, you know, a more holistic approach to, you know, chiropractic care and, and working with a health professional. And I really see that as being a huge thing for chiropractors to really step into. Again, you know, my background is the health and wellness space. I spent 22 years in that space, also used to own training facilities, and then really have spent the last, you know, five years specifically working with chiropractors and other health professionals, creating programs, creating ways to market and reach their ideal customers, and really doing it in a different way than what is in the traditional space. And so that's kind of why I'm super passionate about this. I, you know, I want to help people reach more people. I want to help people, you know, fight this obesity and inflammation and metabolic dysfunction epidemic. And I really believe what I'm going to talk to you about today is the answer to that problem. And, and that's really what I want to talk about from a business perspective and then also from a perspective of, hey, like, what is this actually going to help my clients with? So I also want to, you know, draw some things out. So if you really think about, you know, the problem with, you know, adjustments alone or the problem in maybe the chiropractic and health space is most chiropractors are relying on kind of a time for money model where income depends on how many patients maybe you adjust. Maybe you're a health professional, maybe it's how many patients or clients you see per day. And so it could be 30 minutes, it could be an hour, it could be, you know, five or 10 minutes, it could be as little as two. But that model is essentially, you're going to either run out of time or you're going to have to hire someone else to help you. I think the hard part, you know, with chiropractic or even some of the other health professionals is like, you can only adjust your patients if you're another doctor. You can only work with people if you have the proper credentials. And that's a big problem because it's going to require you to either, you know, run out of time, or it's going to require you to get another doctor. And I don't know if those are, are typically the best answers for the model, but that's obviously an option. But like, think about it this way. Patients often experience a temporary relief, you know, but a lot of times the root health issues such as inflammation or maybe someone who's overweight or has weight related pain, if we don't get rid of that weight, if we don't get rid of that inflammation, those things are still present and those things still persist. And so, you know, if you think about it, the key takeaway to this is, you know, chronic health issues such as back pain, headaches, knee pain are often symptoms of, you know, underlying metabolic dysfunction. And so if we're not addressing those things from all levels, you know, our client can only get so much better. And so that's really the solution is, you know, addressing these root causes in a level that we can potentially help them. So really, you know, talking about this weight loss metabolic health system that you can potentially add to your practice. So think about it this way. We address gut health, we address the liver and we repair the metabolism. Okay. Because these are your really key drivers when it comes to chronic pain and poor health from a weight loss and metabolic health perspective. Okay? So you know, why this system works so well is we're, we're root cause, you know, metabolism, root cause weight loss. And I'll say this, like weight loss, you know, puts a lot of stress on joints. Weight loss puts a lot of, puts a lot, it gives, creates a lot of dysfunction in the way people move, in the way that they do things. And so obviously this is something, you know, we may know. The problem is, is without center around nutrition, you know, if, if your program's not 80 nutrition, 80 lifestyle choices, it doesn't really help deal with things that are root cause problem. And so that's why we really believe this system and this program is so efficient. So think about it this way, you know, without, I know this just from even being in the coaching industry, without coaching, without accountability, without support, you know, there isn't a lot of, of lasting results. And, and those are really the things that get us to change. And think about it like we have more information than we've ever had yet. We still face an epidemic. We still have more people out of shape and it's because they don't even know where to start. So like you're going to look at two things. Number one, that person may have no idea even where they're going to start. Number two is they don't have the coaching, they don't have the accountability and they don't have the support to actually help them make it applicable in their life. And those are the real things that cause massive issues and massive problems is, hey, we could have the right information, we could know exactly what we need to do. But the application of that is really the key. And that's what I really believe. The coaching, accountability and support come into play because those are driving home, you know, lasting results. And you guys could even think about like, hey, most of your clients probably come in once a week, once every couple weeks, or maybe a couple times a week. And it's really what they're doing in between when you see them to the next time that makes a big difference, not just, you know, when they come in to see you. And so, you know, I like to say, hey, just giving people supplements is not a recipe for success if they're not incorporating lifestyle changes, you know, nutritional support, because, you know, supplements can be great, but they're only like 5% of an overall effect of a program. They're not necessarily the thing that's really going to get people to transform. Now if they're doing all the right things like nutrition, you know, making the lifestyle changes, they're getting some coaching, it'll definitely help accelerate results, but it's not something that's ultimately going to give them, you know, a solution. So this system is built around whole foods, real food. It's built around a nutrition plan, it's built around a habit based approach and then coaching, accountability and support that goes along with that. That's really how we're addressing the root cause versus, hey, maybe dress are treating a symptom or something like that. That's really the key to transformation. So I want to kind of map this out and I want to share my screen. So give me just one second. All right, so hopefully, you know, at this point you can, you can see my screen and I want to really talk about, you know, three things. Okay, so let's talk about. So obviously, you know, we talked about the nutrition, we talked about, you know, kind of like that root cause problem. And we talked about coaching, accountability and support being the key to all of this. But we also talked a little bit about, you know, having a habit based approach which is kind of having a system. That's not reliant on, you know, whole foods. So everything that we're going to do, and this comes down to three things. Detoxify the liver, restore gut health, and then fix a broken metabolism. Okay, so we all have clients that are dealing with These things, especially from a metabolic standpoint and, and especially from a nutritional standpoint. So these are the basis of what this is really about. It doesn't rely on supplements. In fact, we don't even recommend any unless, you know, you're adamant about that. But what I really want to talk about beyond that is the business system. Okay. So as I've, you know, been able to work with a lot of different health professionals over the years, I think the number one thing that comes down to what we make is, is two things. Number one, the way we set up our business, and then number two is how well is my market, how good is my marketing? And so I've worked with a lot of people, whether they do red light, whether they do, you know, variety of weight loss programs, or maybe they do other niche services. I can tell you what makes or breaks a program with those niche services are the marketing and sales that come with them or the system that comes with them. And that is a consistent thing that I see across all industries is you could offer any niche service you virtually want, but if you don't know how to market it, I'm going to tell you some things that are happening and reasons why. So even if you don't have specific system like we have, you might know and, and feel some of these things. But the key to adding 20 to 40k a month is your service. And your service has to be different than the traditional service you're doing. So the model of chiropractic, let's just face it, it's time for money. It's not a problem. We just understand it. So that means if I bring in another niche system, it can be, that model can't be trading time for money, otherwise. Now I have two models that are essentially the same thing. I can spread myself out really thin and run them, but I'm not going to be able to run them efficiently. That's why this model has the ability to be scalable. Okay, so this, this really means that we're out of the model of trading time for money because it can be done 100 virtual. So it' scalable and it's virtual. Okay? Which means no matter where you sign people up, how you sign them up in person, they can be serviced virtual. It doesn't matter if I have five clients or 25, they're going to be managed the same way. And so as I gain more clients, it doesn't necessarily mean it's going to take up more of my time like it would if you were, you know, to be adjusting People. And so the model is going to be very different, scalable, it's virtual and it's very high profit. Okay. So I actually want to break down like how you get paid and I want to show you kind of like how this works. This is also very sustainable. Came the key thing too that we're going to walk through is this actually builds a reoccurring revenue. It's more of a focus on we're managing a system that someone is following. And so it's giving people extra value and it's actually recommending specific things that they can actually do to get health help, help healthy. I'm sorry. So the, the profit margin on this is going to be between 80% and like 85% profit, which is going to be very different than a traditional brick and mortar business. And, and I'll tell you this for moaning two training facilities for 12 years, having overheads that would reach, you know, 100k to 130k a month. The key thing in that was like, hey, it doesn't matter how much revenue you bring in, it's really what you're profiting. And I know this, a traditional brick and mortar style business, even working in it and not having having a pretty lean staff, I mean, your profit margins are not typically more than about 30 to 35% unless you're really like working a lot. And then I would just say you're, you're. If you start getting up into the 40, 45%, it's probably because you're working a ton of hours and you have a really lean staff, which means you're probably going to be burning out at some point that most of the brick and mortar businesses I see, profit margins are typically between 25 and 30% max, and they're usually a lot lower because of the overhead. With this, you don't have any overhead essentially outside of a couple things. But the key point in this is you're looking at the 80 to 85% profit. So a dollar in a traditional brick and mortar place is three times less profit or close to that than what you would find in something that's more virtual and scalable, like this model. It can also be bolted on to an existing business, which means you can sign people up that are coming in, but you can service them 100 online, which is very different. So the great thing is this also comes with a marketing and sales system. So the nice thing about this marketing and sales system is that it's already proven to work. It's something, you know, I not only did Back in my training facilities, you know, several years ago. But it's also something that we've kind of created in different niches and we've tested them in so many. We, we already know it works. And then we have a high ticket sales system that really puts it all together, teaches you how to sell high ticket services. It's so essentially this is a complete business system from the nutrition, the education, the, the process of walking people through the detoxific, liver detox, gut health, fixing their metabolism to telling people exactly, you know, what they're eating, why they're eating it, and then having the coaching, accountability and support platform on there as well as the business system, it really helps, you know, you understand this. Now the other thing is all this is done to build your brand, okay? And building your brand is really important today. And I want to say why we leverage social media to build our brand. Because no, most clients that are walking into your business, especially if you have a brick and mortar business, they really have no clue about the services that you offer because you, you would expect them to look at a poster, you would expect them to look at a flyer, you would expect them to look at maybe even your TV screen in your lobby. The problem with that, most people today, I mean, let's face it, they're staring at their phone, they're not staring at those things. And so if you're not present on social media, your signs, your posters and all those things don't really matter. I kind of call it lazy marketing. It's expecting our clients to, you know, look around at our office to watch our tv, yet they're all on social media. And so we need to really capitalize on that and make sure that we're present with that. So I want, here's kind of the key thing is like with any niche service, if there's not a business system, marketing system and sales system that comes with it, you're probably going to struggle. You may get some initial sales because you're excited, but once that goes away, it's really important that you have systems to fall back on so you can make this repeatable and you can continue to build it and grow it. So I want to walk you through a couple things on this. So I'm gonna, I'm gonna walk through how easy it is to make money on this. So seven new clients a month with this system at, we average 2,000 per person. Obviously you can charge more and that would be 14k. Okay, now let's just say this, this program would be approximately 12 weeks after 12 weeks, let's just say our average resign rates 60 to 70%. Let's just say we're conservative. Four people resign, we give them a 300 discount and that would be 1700. That would be 6800. This would be a twenty thousand dollar revenue generator from this. Okay. Obviously if we wanted to double these numbers, you know, 14 new and then we have seven resigns, that puts us right around 40K. Now if you think about this, you know, most of you have seven people walking into your clinic every day. They could definitely decrease inflammation, fix their liver, restore their gut, fix their metabolism, all those things to get to, to, to be better. Okay? Seven people every day, Seven people every week. That's, that's like less than two people a week would need to sign up consistently for you to hit these numbers after 90 days. Those seven are, those, those seven are going to resign, go through another phase. And they would do this. Now the average client, like I said, is resigning at 60 to 70%. Okay? Which means this 60 to 70% of people will go on for another round of like 12 weeks because they're getting results, they love the program and they're seeing their actual life change. And we're getting to the root cause of what's actually going on. Okay? And that's what the beauty of this. And so if you really think about it, marketing, sales, I have a business system on exactly what I need to do to be able to pull this off. That's what really does this. And it's all done on social media. So not only this, my clients know what I'm doing. So I have a kind of a done for you social media marketing program. We have a sales system and we kind of walk you through the process on how to do that. But the cool thing is you're actually helping people at the root cause. So here's some of the biggest, you know, roadblocks we hear from people and these are really the things that we're going to overcome. Okay. Number one is maybe you're someone who's like, man, I don't have another time to add another service. The cool thing is, is this, you know, doesn't require any equipment. In fact, like we have an actual app that you get plugged into. We actually do make you get certified. So there is a certification process, which simply means this certification process, you got to get certified in the program because we want you to walk the talk, we want you to know how to do this because you can't teach people to do things that you haven't done yourself. And unfortunately, the health profession is filled with that. However, that's not what our program is about. So it may not be right for everybody, but you do need to walk the talk. You do need to learn it, you do need to live it, and then you can lead it. Okay? But this will integrate seamlessly into what you already have as far as a business, okay? If you have staff, your staff can get certified, your staff can get trained on the system, so they can help support you in this. Okay? Meanwhile, it's helping you generate income. Okay? You can also do this from anywhere in the world. So let's say you want to go on vacation. Let's say, you know, you're out of town. All this stuff can be done in a virtual setting. You can also have some of your team do this, which means you're making money even if you're on vacation, which I know is a huge thing for a lot of health professionals and chiropractors that feel like they can't leave because then they're losing money. Okay, maybe you're someone who's never offered weight loss. Maybe you've never addressed metabolic health before. The cool thing with the training, the systems and the education we have, the certification is you're going to learn it, you're going to live it, experience it, and then you have the ability to lead it. So you can offer those services and actually be an integrity. That's one of the key things that I see is, you know, there's a lot of weight loss programs out there. There's a lot of things that people can do. The problem with that is not a lot of people have lived it. And so when they go to leading it, they're essentially telling people to do things that they've never done. They're out of alignment. So what ends up happening is after a few months, you know, they're just not selling the program anymore, partly because they're not even in alignment with it themselves. They're not living the thing that they're teaching other people how to do. Second thing, or I'm sorry, third thing, is a lot of people might think, hey, are my patients actually going to pay for this? Well, guess what? Your patients are going to pay for value. This is the highest value program that gives people lasting results. And not only that, it gets to the root cause of the problem. So they're seeing a full change, full transformation from this. And also, guess what? Most of your clients are probably going to other places they might be going to somewhere down the street from you to look for the solution. Yet they don't have a root cause approach to what's actually going on. And so the problem with that is they're not addressing the root cause problem. They're just, you know, scratching the surface. And then they're wondering why they don't ever create lasting change. So this is, you know, really, you don't need to necessarily know anything about weight loss. Okay. You need to learn this system, live this system, and then lead it. Okay. And our certification process is usually about four to six weeks for most people. But the cool thing is, is you really under get a full understanding of it once you've went through that. Okay, so here's kind of like the biggest thing I see. Health professionals, chiropractors, obviously, you know, we're in a. We're in a space right now where you're uniquely positioned. You know, we have the thing called, you know, the Maha movement, okay, which is people are looking for alternative answers than what traditional medicine has got. Got everybody, chiropractors and even health professionals. I mean, there's already a strong relationship, impatient, you know, relationship that you have, and a huge a reputation you can uphold with holistic cares. The cool thing is you already have clients probably coming into your business every day. I would say the average place has 50 to 65% of people are probably people unique or that would uniquely be fit into this program. They don't all necessarily have to lose weight, but they could potentially have, you know, internal health issues. They could be dealing with, you know, disease or other things. But this is a complete health solution that you're getting to both structural issues and metabolic issues in one. And, you know, let's face it, patients trust chiropractors with a holistic approach to whatever they're doing. And this service provides, you know, that perfect kind of bridge between the gap that you're already providing. And so bringing this in to your clinic is the. One of the simplest and fastest ways to make an extra 20 to 40k. Get people to the root cause of a problem, and you have more freedom, you know, in your business, in your lifestyle. Okay? So the cool thing is, is. Is, you know, hey, here's what I know. Adjustments alone are not going to necessarily solve all the health problems you're being presented with When a client walks in, you know, having this scalable weight loss, you know, Metabolic health system addresses the root cause of what a lot of your clients are facing, probably 60 to 65%, if not more. It's also helping you generate a completely different business model. So I know a lot of people out there, they get into investing and real estate or some of these other things. But I'll tell you this, the number one investment that you can invest in is your own business. It has the highest roi. The number one asset you have in your business is you and the people that work for you. If I teach them a new skill, if I teach them a new way of doing things, that is the highest roi. Plus I can make it virtual and scalable. There's no ROI that's bigger than that. In fact, you know, we've had clients come into our program that, you know, they're 10x to to 15xing what they invest in and the results they're getting out of it. Plus that continues to go. But you know, I really believe that chiropractors and health professionals are really the ones positioned the best to launch, you know, this Maha movement and everything that's going on. So hey, if you're watching this video, you know, maybe you're someone who has debated on, hey, should I offer, you know, this solution in my business or maybe you want to find out more about how you can, you know, transform your patients lives at a root cause level while creating some financial and time freedom. Here's kind of what I recommend to get started. Number one is if you just comment VIP in the comments, I'll, what I'll do is I'll personally reach out to you. Someone on my team will, we'll book a discovery call. Let's just see if it's even a good fit for you. If it is, then we can always go to that next level of conversation. But at least it's worth a conversation for you because I don't know where you're at in your business, but I do know that the majority of people that I talk to every day, they want to make more money and they want to make more impact and they want to get to the root cause of what's going on with their people so they can get better results. Which means that, you know, those results ultimately are going to turn into them making a bigger impact and, and making more money. Because if we don't serve more people, we're definitely not going to probably make more money. And so those are the things that we need to really focus on. So again, comment vip I'll set up a call with you or someone else on my team and then we'll talk about if this program and service is the right fit for you. Thank you guys so much for listening. If you are listening to a podcast. You can also email me Jesse habitbase lifestyle.com if you're watching YouTube or somewhere else. Go ahead, comment in the comments and then I'll personally reach out to you. Until next episode, have a great day.

The purpose of this show the purpose of this show is to guide you to realign with habits that get you to live the life you've always dreamed of. This this is the Habit Based Lifestyle podcast with Jesse. This is the habit based lifestyle where you can access your full potential right now. Finally break free from destructive habits that dream life. If you want it, you can have it. This is where you transform your health, mind, business and relationships or do nothing and keep your life the way it is. But if you're ready for change, you're in the right place. This is where you're gonna learn how to live a habit based lifestyle. You are tuning in to the Habit Based Lifestyle podcast with your host, Jesse. You. This is this is the Habit Based Lifestyle. Let's go.