EP 621: From Military Roots to Chiropractic Innovation: Dr. Jennifer Miller's Story

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Welcome back to the habit based lifestyle podcast. I'm your host, Jesse Yule. Today we got a very special guest, Dr. Jennifer Miller. She is a clinical advisor, trainer and she's part of the sales team at Stem Wave. She's also a doctor, has a practice of her own in Tampa, Florida. Jennifer, I want to welcome you on the show today.

Thank you so much for having me.

Yeah, so we got a lot to talk about today, but kind of the first thing is I'd love to hear what made you want to be a chiropractor.

Yeah, I actually love that question. I started off by wanting to do a number of different things. I knew I wanted to be in the healthcare field, but initially started out with veterinary care and I realized I get a little too emotionally connected on, on that end, so I had to deal with humans. And with that being said, I grew up on a Marine Corps base and we definitely, you know, had a need for more conservative care interventions for active duty military.

Okay.

My dad was in second force recon and that man has had so many injuries over the years. And seeing the benefit that he got with chiropractic care, you know, while being active duty was something that kind of opened my eyes to that approach to health care and not just being in that mainstream medical model. So that kind of, that's what opened the doors for me.

Okay, that's really cool. And you know, and so as you saw your dad, you know, probably get the proper care compared to, you know, maybe was getting in traditional medical, medical field. You know, what, what was kind of the turning point for you when you're like, you know what? I have to go to chiropractic school and be a chiropractor.

Yeah. I mean, funny enough, when I went to chiropractic school, I had never been adjusted. It's not covered under the. In. Under tricare, which is our insurance that we have as military dependents. However, him as being active duty, he was able to achieve that.

Okay.

And he wasn't. I mean, you can't be on narcotics and a lot of pain medication and then do the type of work that he did. It just. It. It doesn't fly. So. But he was an operator, and he had to figure out a way to stay active and be able to do a very physically demanding job. And, you know, through surgeries and, you know, tears and fractures and all the above. Obviously there was a time and a place for that mainstream medical model. I, you know, I've worked in that model over the years, too. But he was able to get a lot of benefit with the conservative care being intertwined with that mainstream medical model, too, to keep him going. And he was active duty for 28 years before he retired.

Wow, that's really cool. So, you know, how. How long ago. How long have you been a chiropractor? I should say.

Yeah, So I graduated December 2010. So guess we're 2025 now, but it was at the end of the year, so we'll say 14 years now.

Okay, cool. And did you start out originally with opening up your own place, or did you go work as an associate?

Yeah, I worked. And, I mean, I'm in. I'm in Florida, so, you know, personal injury clinics are huge here. So that was my first introduction. Probably not the best introduction, to be honest, but I'm a firm believer, and, you know, you can learn from every experience, whether it's good or bad. So, you know, that was my first intro. Worked in different practice types, and then I ended up working for one of the largest minimally invasive spine surgery centers in the country. And that was a pretty unique position, especially as a Cairo. And I could kind of bridge that gap like I wanted to, between, you know, minimally invasive spine surgery and interventional pain and conservative care. And I had the consultations and conversations with patients every day. So it's a little bit of a unique experience there. Before I started opening up practices.

Yeah, I mean, I kind of think of, you know, my. My experience. You know, I was a trainer, you know, and kind of being a trainer at a box gym is. Is kind of like your baptism into, you know, the training world. And that was one of my first things. Yeah. So it's kind of like you get thrown.

You got to figure it out and learn how to. How that game works a little bit.

No, I remember it's kind of funny. One of my interviews, the guy says, you know, he tells me, he's like, hey, you know, I. I don't think you're very. I don't think you're a very talkative guy. And so he's like, you know, if you want this job, you need to go introduce yourself to five people on the floor and you need to come back with their names and go. And I'm sitting there thinking, like, dude, I don't want to do this. But I went and did it, came back and, you know, gave the guy this list. He's like, wow, that's pretty, you know, impressive. So anyways, he ended up giving me the job and like, literally, like a year later, I was his boss. It was pretty. It was pretty funny. But that was kind of my baptism into being a personal trainer.

So, yeah, I mean, that's how I learned to swim, got thrown into the deep end and figured it out. So that's kind of what I've done my whole career. I've just kind of been thrown in and I figure it out.

So you. You've obviously owned your own clinics. You currently have one. You know, obviously we want to talk about the STEM wave, but, like, what, what interested you in kind of like bringing this into your clinic? And I know you had some prior, you know, use of it too, but, like, what was the original reason why, you know, this? Out of all the other things out there, like it, why did you choose this?

Yeah, I mean, I've had different practices. You know, more of your traditional family practice, where you see a little bit of everything. Clinics focus a little bit more on, you know, knee and neuropathy programs, more like niche based. And then, you know, I wanted to open a practice with. And I had a different type of technology that was marketed as Shockwave, but actually wasn't. It was more of a pressure wave device, which I think there's a lot of confusion out there in the shockwave space about that. But at that point, I didn't know the differences. A lot of people don't. And I utilize that technology. It was okay. And I spoke to a doc that was working with the marines out in Camp Pendleton in California.

That's right by me.

Yeah. Yeah. And he was talking to me about, you know, what he was doing on those guys, and he was like, have you ever had a stem wave? And I was like, no. Like, what? What is it? And I'm. I'm kind of a skeptic with everything I want to learn as much about it. I don't trust anything at face value. So I was talking to him and told him, like, kind of what I've been doing. And he's like, listen. He's like, I'm using. Utilizing this on these recon guys out here. He's like, and they are getting incredible results. And in my mind, I'm like, okay, if you're getting results on those guys and on these and degenerative conditions and tears and, you know, shoulder cases where they would otherwise have needed surgery, I want to learn a little bit more. So took a deep dive, learned a little bit more, connected with Stem Wave and got this into a practice and basically built a practice around this technology. Like, that's how. Bought in. I was on it.

Okay.

Because of what I saw. So.

And when you say you built a practice around it, like, can you kind of explain, like, what that means?

Yeah. Started from scratch. Didn't, you know, bring over an established patient base to this one, and basically, you know, worked with the company. They had a full integration plan. So it wasn't. I mean, I've. I've worked with different companies and different technologies, and a lot of times it's like, hey, here this is. And then that's kind of where the relationship stops, Right? With Stem Wave, it was a completely different experience. When it landed in the office, that's where the relationship started.

Got it.

And they helped me learn how to. I mean, I already was familiar with marketing. I would get out there and do, you know, talks and, you know, networking and things like that. But they helped me really build out other aspects of marketing to generate interest for this technology. Talking about specific conditions that a lot of people were dealing with, whether it was knee pain and degenerative conditions or, you know, shoulder problems or spinal pathologies that maybe they wanted to avoid injections or surgical intervention, or maybe they had done physical therapy or chiro, and it didn't get them the results they wanted, and they wanted another option. So we. They really kind of helped me learn how to hone in on the marketing aspect and then once they got in, how to actually integrate into the practice. Like, I already had a pretty good background with, you know, a lot of different. A lot of different technologies. So I didn't have a problem with understanding how to present it to patients, but they did provide me with that clinical guidance. So I was really confident and getting the results that I needed to get to.

So got it. Okay.

That was pretty cool.

So kind of what I hear is, you know, when you say you built it around the practice. The main focal point of your practice is fix or like helping people with the stem wave. And so they have those specific problems that. Yeah, like that would help fix. Is that, is that kind of what you're saying?

Exactly. And then I would fill in the gaps. I do functional taping or I would do adjustments or some corrective exercises or you know, I would do different things that were necessary to get them even better results. But Stemway was kind of the star of the show and the main attraction.

Got it.

So it was, it was a different approach from what I've done in the past for sure.

Okay. Where maybe chiropractic exclusively was kind of the main focal point. And then some of the other things are, you know, the, the compliment.

Right, right. It was a little bit of a different way of, of doing things, but it worked well.

Sure. So kind of what I would like to know is like, you know, I mean I hear of like shockwave, softwave, you know, what pzo wave. And then now we have, you know, stem wave. Not that it's new, but just, you know, what is like the main difference between all those things? Because I know even you said, hey, I wasn't sure what the difference was. I thought it was all the same. But like what really makes them different?

Yeah, I mean, and there's, there's some nuance there. And so, so stem wave is an electro hydraulic shockwave device. The research shows that electro hydraulic technology is what actually produces a true shock wa. And we do have piezoelectric, which that's the technology that I had previously. We do have electromagnetic, which, you know, there's Chattanooga stores, things like that. There's a radial device which isn't, isn't a shockwave even in remotely the space. But so there's a lot of nuance there. But research shows that, you know, when you actually have a true shock wave device, which is electro hydraulic, and most of the research is also done around focused software is an unfocused technology. But it is electro hydraulic as well. You know that it actually has a regenerative process. So this is more in the regenerative medicine realm, which aligns very well with, you know, conservative care and approaches that, you know, chiropractors, a lot of physical therapists, a lot of other medical providers are leaning towards and patients want to. They want something in the regenerative medicine realm that's non invasive.

Sure.

So this technology, you know, generates true shockwaves. There's very specific things that have to be in place for that to happen and it works on a cellular level. So you're able to not only get an immediate result with a reduction in inflammation and pain for that patient, but then with a treatment plan, get them long term results and elicit that healing process. And you get increased blood supply with angiogenesis and neovascularization. And there's a number of other biological effects that occur when you have an electro hydraulic technology like stem wave. And because it's focused, that energy is going where I want it to go and it's comfortable for the patient. I don't have a lot of tissue impedance like you would with an unfocused technology. So tailor treatment of patients feel better right away, which is, which is huge. Patients want relief and they want an option and they want to know it works.

Got it. So a regenerative model or technique would be something that does what exactly?

So you get that immediate reduction in pain and inflammation by shutting down those voltage gated sodium channels, so free nerve endings, you're releasing various byproducts, you know, you get an immediate reduction in that inflammatory response. So say a patient comes in and they have a degenerative knee case, they're like, oh doc, I've already had injections and you know, I've had physical therapy and you know, I've, I've tried these warm packs and you know, my doctor's saying that I need to have a knee replacement, but I don't want that or I want to hold off on that. These are very common cases that I get, I mean all the time also deal with post op cases. I have that patient come in and I do an evaluation on them. Obviously I'm doing an orthopedic assessment, I do a treatment on them and usually when I'm testing them before and then after their squat depth increases, their pain level is reduced by anywhere between 10, upwards of 50% right away. I don't know of anything else that's able to get that kind of response with those types of conditions beyond this.

Right.

And then, you know, that's all well and good, short term relief is great, but we want to have more long term results too. We increase blood supply to that joint and we have improved capillary bed formation there. Then we're also able to cause almost an inhibition effect with that weight bearing joint. So these patients get better range of motion, less pain, their activities of daily living improve and it's a significant impact on their life, their family life, their personal life, you know, their work life. If they're still active in the Workplace. So my best patients are blue collar workers and retirees. I love them.

That's, that's awesome. Love that. So, you know, obviously, you know, not all of the thing, not all of the devices that we mentioned have the ability to do that. Right. The regenerative, you know, side. And then obviously a big selling point is it's non evasive, you know, which I think if most people don't know what that is, it's, you know, obviously you can get injections of PRP and stem cells, but you know, there is, or even cortisol. Yeah, it's painful and you know, it, you know, it may not like, you know, cortisol may not help if it's, you know, may wear off after a couple weeks, 30 days plus, not to mention all the other things that go with that issue.

Degradation occurs a lot with those cortisone injections too.

Yeah.

Counterproductive.

So when you, you know, when you got this like, what is like kind of the main selling point of this that makes it unique and different from everything else out there. Besides, obviously, you know, there's the kind of clinical side but like the business side maybe is like what's the main selling point of this?

Yeah, I mean it's a cash based modality in general. You know, I mean there is, there is a code with it. 0101T for extracorporeal shockwave therapy. Do some people, you know, bill it through personal injury and some carriers will, will compensate that that does occur. I personally don't, don't do that. So I can't speak to that too much. But it is a cash based modality. And what, you know, I talk to doctors all over the country, like we said, like I'm, I train on this technology, you know, I'm a clinical advisor for, for Stem Wave now just because I aligned so much with this company and their goals and what they want to do in health care. And you know, a lot of providers, they're getting squee from insurance companies. They're having to see more and more people, their reimbursements are cut and they're spinning their wheels because they can't offer proper patient care because they're limited by what the insurance company wants to pay for or approve. Patients get unhappy with that. Providers are frustrated and they're having to see more and more people to compensate for the lower reimbursement rates. And there's a limit to what a provider can do and there's a lot of burnout, especially in the chiropractic space. Right. Where you know, physically it can be demanding. So this is a great option for a clinic where, you know, they want to not be dependent on just the insurance model and they want to have cash based revenue that has an impact on the patient. It's not something that it's like a wait and see. I promise it'll get better. That patient feels improvement right then and there. So it's a lot easier to get them to see, you know, what's possible with a care plan. So integrating this into a practice, whether it's an insurance practice or in a rural low income area or in a city or you know, sports chiropractors or whatever you have, I mean, I've worked with providers with all different practice types and you know, across the board it fills that gap not only in care. So you're not referring out for some of these cases, you keep them in office.

Right.

You're also getting the revenue generation that, that you deserve. So it's more quality over quantity, which I think is huge. And it's necessary in healthcare.

Yeah, I mean, I think one of the common, you know, things that I see is, you know, more and more people going away from, you know, the, the insurance based, you know, to more of a cash base. Because I mean, let's face it honestly, is, is insurance really the best benefit for most people's health? Probably not. It's more of a protective thing. But from a business standpoint, like what do you guys offer that maybe is different from a lot of the other companies? Maybe selling products that may be in the same category. But what is your guys's, what is stem wave doing that's different to kind of fill in those gaps?

Yeah. So one, I mean we have a marketing team and a section of marketing department that just works with providers. We don't sub out anything to other companies. You know, if another company, if they're working with, you know, a company to help grow their business or you know, business consultant, what have you. Great. They can take our information that we provide to that doc that's utilizing this technology and use it and help grow their practice. Like we don't, we don't want to limit the growth and the success of a provider. We actually also really take pride in making sure that that doc is supported from day one. Not only from a marketing standpoint, but from a business standpoint. Not everybody has experience with integrating a cash based offering. It's a whole new world for some people. So we also provide guidance and training on best practices on how to make it work in A variety of clinical settings. Beyond that, you know, an online clinical training platform. We have coaching calls that we do multiple times a week and we have different specialties that do them in different time zones. You know, we have an online community board and this isn't just a generic Facebook page that anybody's a part of. This is just providers that have this tech. So it's high level questions and answers so that, you know, they really feel supported. We have in person group trainings, I host one here in Tampa once a month and we get group of providers of all different specialties all over the country coming together and learning from each other and leveraging their past experiences. So it's a pretty unique thing that I've just, I've never seen with any other device company ever.

Got it. So it sounds like, you know, training, coaching, support, you know, community, you know, all those things which are really important I would say for me just seeing what's in the marketplace. I think the number one thing that I see people get frustrated with is, and you kind of mentioned this earlier was like being sold a machine and then the relationship ends and then like there's no support there. If you want marketing, you got to go out and you got to hire somebody else that's maybe not connected with the company. Maybe they have done it, maybe they haven't. But it just seems like a lot of the, the companies that are doing this, you know, they're either outsourcing marketing or they don't offer it at all. And so it, you know, I see people kind of struggle with, you know, initially, you know, that first 60 days they, they have some success, but then after that they, they don't. But I really believe it comes down to kind of the marketing and sales of, you know, those things. Can you speak into that a little bit?

Yeah, I mean you can have one. You need to have a great technology that works at the foundation of it, right? And then you need to know how best to represent it and not only how to re engage maybe your existing patients if you have an established practice. So, you know, email, text campaigns, you know, leveraging in office marketing materials, you know, your social media, you know, basically every form of marketing there is internal or external. We provide support and we have protocols and resources created for even just the website. And you're right, a lot of providers, they're like, I'm a great provider, I know how to get results on patients. I'll learn this technology and I'll, I'll utilize it to the best of its ability. But like if you can't get people in the door, it doesn't matter.

Right.

So we want to make sure that, you know, we don't just lean solely on the clinical side, which has to be there. It's at the foundation of it. It's incredibly important. But, you know, whether it's a startup practice or established practice or, you know, something that they're wanting to pivot their whole practice approach, we have support in place and guidance to help them with that. So that's why, you know, we also have a 60 day money back guarantee and so we'll literally get this in. We want to make sure it's a good fit so on both sides for us and for that provider. And if it's not, it's not. So, you know, with that 60 day money back guarantee, we'll get this into an office, let them see it and use it. It's a regenerative technology, so it's not a one and done thing. You want to see the full benefit and run patients through treatment plans and see the result so you get access to everything. You can utilize all of our resources, use this in your office and see for yourself before deciding if you want to keep it and if it's a good fit and if it's not, send it back, we'll pick it up and you're done. So that's putting our money where our mouth is, which I had a lot of respect for when I first purchased this.

Right? Yeah. I mean it kind of gives you the ability to try it, you know, essentially before you buy it. What? You know. So you talked a little bit about treatment plans, like what is kind of your average treatment plan. You see someone typically do or that they would need to do to see the benefit of it.

Yeah. So we've seen through research that that regenerative effect and the angiogenesis process usually starts around visit 5, 6 or so. Usually we're doing. And again, there's going to be variability depending on the pathology. You know, if it's neuropathy, you know, it could take a little bit along, a little bit longer, increasing blood supply to those nerves to help with regeneration. That doesn't happen right away.

Right.

But you know, those patients can feel improvement, you know, quite early. We just want to give them a little bit longer. In general, I would say, you know, an average of 10 visits, you know, 8 12, very common, you know, twice a week. The first two weeks is very common, once week after that. It's not something that takes a long time. Treatment times are pretty short. You know, so it's something that, you know, if a practice is really busy and, you know, they don't have time to sit there for 30 minutes with somebody, you don't need to. To get a significant impact. This can. That's another reason why I can fit in well to a variety of practice types.

Right.

And people have said to me, they're like, well, you know, it's so fast. Like, are people gonna pay for that? An injection takes about 15 seconds to do.

And does that cost well, and you're not really. You know, the thing is, what I've noticed is you're not selling how fast it is. You're selling the result of what they would get.

Correct.

So. And I think, you know, well, what's your excuse if it's only, you know, a couple minutes or five minutes from getting it worked on? Right. That. That actually, to me, is very smart because it's like, hey, it takes less than, you know, five to 10 minutes to, you know, get this treatment done, and you can reduce someone's pain by 50%. I mean, that's a pretty huge result.

Yeah, it is. And every time I put it that way, they're like, that makes sense. Yes, it does. This is. It's a mindset shift sometimes, you know, but you can't continue to want to do everything the exact same way and expect a different result. That's just not rational. So.

Right.

Buyers want to make an impact then, you know, have an increased quality and care and get better results faster for patients and, you know, increase their bottom line at the same time. This just checks all the boxes, right?

Tell me, tell me, like, who this probably is. Not for, like, what type of provider is this really? Like, not for.

We want to make sure that this is in an office where there's a licensed medical provider with a diagnostic ability. Does the. Because we want to know, you know, you're having this patient come in, you're doing an evaluation on them, you're diagnosing their condition, and you're managing them appropriately. So, you know, can you have support staff actually administer subsequent treatments? Sure, but under the guidance of the provider. So, you know, the benefit to this is this has been in med spas, chiropractic offices, physical therapy offices, interventional pain, ortho clinics, docs that are so, you know, worn out from doing adjustments, you know, hundreds a week, that this is their retirement plan. They're like, I'm going to sell my practice and I'm just going to do this. I've worked with a number of Providers that, that's their retirement plan, they do two, three days a week and than they golf. So I think that's the beauty of it is there's not a lot that it doesn't work with, but, you know, podiatry offices. But we do need to have a provider, you know, whether it's a nurse practitioner or a PA or, you know, a licensed provider that can diagnose and treat that patient and responsibly manage that plan. That's our requirement.

Got it. And what have you seen as far as, like, the earning benefit kind of on average, like per month, you know, once somebody gets this into their office?

Yeah, I think it's variable. You know, you can be in that, you know, 10, $15,000 range if you just want to dabble, or you can be in the $50,000 a month plus range. It just kind of depends on how much effort you want to put into it, your practice size. I mean, I've had providers that have had this technology, and they've generated 20, $30,000 income the first couple weeks they had it before they even came to a training.

Right.

Usually those are more established practices. You're not starting a practice from scratch and bringing in that amount instantly. But you can, if you put in some, a little bit of effort and utilize all the support that we provide, you certainly can. So there's a range. You know, it's like with anything, you get out of it, what you put into it.

Sure. And what do you kind of see? Obviously, you know, the, the industry's evolving, right. As it does everything. But, like, what do you kind of see as, like, your guys's, as the stem wave? Like, what do you see as this evolves in the next two to three years? Like, what do you see yourselves doing more of?

Yeah, honestly, I, I think that if this is not in a practice in the next five to 10 years, they're gonna be outdated.

This is, you're saying five to 10? Yeah, I, I not two.

No. I mean, it could be too. But the way that our world moves nowadays, you never know. I mean, but yeah, this is, we get so many not only patients, but also providers just wanting to know more about this because their patients are asking them for it or hearing about it from their friend or somebody else, and they're like, what is this? So people are actively seeking this out. They're wanting alternatives to invasive approaches. They don't want to take medications. They don't want injections, they don't want surgery. They. The regenerative medicine space is booming. And if you're behind the curve, you're going to be left in the dust, and it just is what it is. And if you want to stay in the same place and rely on the insurance model and be, you know, have two hands held behind your back and have to just, you know, fall into that nice, pretty box, then stay there. But the rest of us are going to be way over here and you'll be behind. And that's exciting to me. And STEM Wave, we're constantly looking into, you know, sharpening the knife and what can we do to build this out, make it even better, get this in front of more people. We're in, you know, professional sports teams. We have this technology in major universities throughout the country. If this is only going to increase, we're just. We're just getting started with the potential here, to be honest.

Yeah. That's awesome. So let me, Let me say this. If someone was interested in possibly purchasing this or just finding out more about it, like, what would be the best way to do that for them?

Yeah, I mean, they can. So we have our Instagram page, our website. They can book a call directly from there. We will have one of the account executives contact them and we'll have a conversation and provide information, get information about the practice and make sure it's a good fit, show you, you know, how this would look in your individual practice and go from there. So very easy. Our website's probably the best place to go, or our social media.

And do you have a specific link for you or.

Yeah, no, not for me. I mean, I would. I would want it to just go to the company in general. I mean, I. You may get me on a call, too, if you want to speak to me, just ask and.

Yeah, so kind of what I would do is maybe in the show notes, if there's a direct link or something, you could give me that they can send to you. That'd be great. Or they could maybe request you. Yeah, you know, that would be. That would obviously be great, you know, for you. So.

Yeah, no, I'm happy to do that. I mean, I really, My thought is, is I can only see so many people in practice.

Sure.

But if I can teach hundreds and hundreds and hundreds and hundreds of other providers and then they treat thousands and thousands of patients, then I have a massive impact way beyond whatever I could do in these four walls. So.

Yeah, no, that's great. Well, hey, I want to thank you so much for being on the show today. You know, it's been great. You know, getting to know more about you, your story and then also how you've integrated stem wave and just the, the machine and, and just how it works and who it helps.

So yeah, this is great. Thanks so much for having me. I really appreciate it.

Yeah, you're welcome. So if you guys want to find out more about how we help health professionals and chiropractors grow their business leveraging social media, maybe you want to work on your lifestyle and business habits. You can go down in the show notes. You can click on our Facebook group Habit Based Lifestyle and Business Secrets. If you want to speak directly with Jennifer, I'll make sure I link up either her social media handle or email in the show notes you can send her a personal message. Just say you listen to the podcast and you want to find out more. But hope you guys have an amazing week. Until next episode, have a great day.

The purpose of this show the purpose of this show is to guide you to realign with habits that get you to live the life you've always dreamed of. This this is the Habit Based Lifestyle podcast with Just see you. This is the habit based lifestyle where you can access your full potential right now. Finally break free from destructive habits. That dream life. If you want it, you can have it. This is where you transform your health, mind, business and relationships or do nothing and keep your life the way it is. But if you're ready for change, you're in the right place. This is where you're going to learn how to live a habit based life lifestyle. You are tuning in to the Habit Based Lifestyle podcast with your host, Jesse Hu. This is the Habit Based Lifestyle. Let's go.