Eric Berridge argues that businesses must stop treating customers as database entries and start treating them as people. Digital transformation and augmented intelligence across the enterprise can dramatically improve customer experience, but only if organizations evolve their talent alongside their technology.
Digital is taking over as a critical table stake. The first thing that comes to my head is, who's ready for this? This is about augmenting intelligence across your entire enterprise. Businesses are run by people. They're human beings. We have to match the evolution of our talent with the evolution of our technology. I think it's also important to remember why augmented intelligence can increase the customer experience. We have been treating customers like numbers in a database for the past 50 years. How do you treat customers Like human beings.
