Unmasking the Truth: Makeup's Profit-Driven Marketing
15 Apr 2025 · 0 min
0:22
In this brief commentary, the speaker argues that makeup has historically been marketed to women primarily as a profit-driven product. The narrative began by framing cosmetics as a form of pampering, and later shifted to presenting makeup as a means for women to beautify themselves for the opposite sex, reinforcing a gendered, male‑gaze driven marketing strategy.
