3 steps to make content your audience will pay attention to, with Brenden Kumarasamy

Welcome to this episode of the Unnoticed Entrepreneur. Today we're going to Montreal in Canada. We're going to talk to Brendan Kumarasami, the host of a very successful YouTube channel called MasterTalk. Over 30,000 subscribers, but he's really a communications expert and trainer. So he's going to tell us some of the tools and tips that we can use as unnoticed entrepreneurs to communicate better.

Absolutely. Jim. Let me paint the picture, right? I'm a 22 year old kid. I presented my whole life in a second language because in Montreal you need to know how to speak French to be successful. And I didn't know it. So because of that I struggled most of my life in communication. And you would think that a communication expert studied in comms. I got a bachelor's degree in accounting. So the reason I paint that picture, Jim, is because I was as lost as the next person. Anyone listening to this can do what I'm about to explain. So how I built the channel was I followed a three step process that I can articulate pretty well now. But at the time I wasn't really doing that, which is called qit. If you're trying to build expertise and share knowledge like me or you, this works really well. Q is just questions. I don't have any clients. I've coached 60 of these students and I sit down with the people that I actually want to watch my videos because I wasn't thinking about creating this for millions of people. I just wanted my case competition pro, that very niche group of people to watch my content every year because I didn't have time to coach that anymore. That was the main reason I started Master Talk and then it evolved into kind of what it is today. So I just asked them, I said, hey guys, like really informally, what's up dudes? Can you just give me questions? Like what questions do you have on communication? I want to start this YouTube channel, but I don't know what to talk about. And I just sat there and I listened to all their ideas and I took notes. That's Q. So one person would say, hey Brendan, how do you present in a second language? I go, oh, that's brilliant. No one made a video on that. Then somebody said, hey Brendan, can you do a speaker breakdown of like Brene Brown or Gary V and give your point of view? And I'm thinking, why did I think of this? This is so smart. And then somebody else said, hey, why don't you give me like some exercise that can do every day? Communication is so vague. I don't understand any of the other videos. So I start writing all that. That's Q I stands for insights. Well, I was working my corporate job, my prior life I was a technology consultant at IBM and what I would do is in the middle of the day, Jim, I would book 45 minutes after lunch while I was working and I would only answer one of the questions and write a 700 word blog to a thousand word blog on what the perfect answer to that question would be at the time that I was and then the last piece is just T, which is I would title the video based on the initial question. So the title in on YouTube becomes how to present in a second language. So anyone with that question would see that video as the solution to their problems. What you need to ask yourself, Jim, and everyone else listening, is what do you want your personal brand to look like in a decade? Most people are just not willing to go to the quantity to figure out the quality. That's one. Another big mistake I see with personal brands as well is they don't talk to their audience enough.

Now this is just a trailer for a full 20 minute show. The show will be dropping into your feed in the next day or so. So do look out for it and do enjoy it, share it and review it. Thanks for listening to this trailer of the Unnoticed Entrepreneur.