28 Jan 2026 · 1 min
Jim James shares four ways to build your presence on LinkedIn, the world's largest business network. He covers tools and tactics from 25 years in PR, including how to improve your Social Selling Index and create content that drives measurable ROI.
Hello and welcome to this episode of Speak pr. My name is Jim James and this is the podcast for you. If you are a business owner and you know you've got value locked up in your business, but you're just finding ways to get it communicated. And we're going to do that with a combination of some tools and some technologies and some best practice that I'm going to share with my experience of over 25 years running my own businesses, but also running an international public relations firm called Eswess PR. Today, we're going to talk about LinkedIn because we're working for a client on helping them to improve their social selling index. This is all content now that can be shared and measured and deliver a greater ROI for you on one of the world's greatest business to business social media platforms. If you go to LinkedIn.com Salesforge SSI, it will bring you to a social.
How can this be easy? The mindset approach approach to change how you build your business.