A 111-year company with millions of clients revitalised, and still going strong; with Joe Hart Global CEO of Dale Carnegie

Hello and welcome to this amazing episode of the Unnoticed Entrepreneur. Because we've all, I'm sure, been touched by the amazing knowledge and wisdom of Dale Carnegie at some stage in our lives. And we're very blessed today to have Joe Hart, who's the global CEO of Dale Carnegie on the line joining us from Detroit, Michigan.

Yeah, thank you Jim. It's great to be with you again. And it's an incredible business founded by dale Carnegie in 1912. I mean today we are in 86 countries, we've got 200 operations. As you mentioned, we're Francisco franchised, which means we've got these amazing franchisees who are in cities and states and countries all over the world really who are leading our Dale Carnegie connection with our customers and at the same time are working together, working together as one global company to deliver Dale Carnegie's programs. You know, the Dale Carnegie course, which has been iconic, taken by tens of millions of people and even today is something that remains one of the most popular business programs people around the world are taking it. It's about unlocking greatness and helping people communicate and have better interpersonal skills and manage stress and worry, be leaders, develop self confidence. And then other programs that we have, like high impact presentations, being a powerful presenter, being a leader, being a salesperson, you know, different kinds of things that we have. So one of the things that we teach in Dale Carnegie is that people should talk about those things they've earned the right to talk about, right that they're eager to share, they're excited about. And for me that really comes down to authenticity. And I have found, especially over the years as I've given more presentations and speeches, that people really want authenticity. So one of the most important things that any leader needs to do is to create a vision that people can rally around. And it's often easier to say than it is to achieve. But that's ultimately what it takes I think, to move and to create something. The book is called Take Command, which is really about being intentional and it's built on Dale Carnegie's ideas. And part of what the need that we saw was that there so many people who know the name, how to win friends or whatnot, but there's a young generation, particularly let's call it, who just had never heard of these things. And so the thought was let's build on Dale Carnegie's principles and let's deal with the kind of problems and challenges that they have in their lives today with stories that are from diverse people all over the world. So take command is about taking command first of your thoughts and your emotions. The book is written in a way that's easy for people to read. We've got great reviews on the book from people of all ages. Lots of stories. People like stories. This is not complex reading. It's very easy to read the great stories. There's situations that people can relate to. So if people are going to read a book, we've tried to make this one that would be a fun, engaging one for them.

Now this is just a trailer for a full 20 minute show. The show will be dropping into your feed in the next day or so, so do look out for it and do enjoy it, share it and review it. Thanks for listening to this trailer of the Unnoticed Entrepreneur.