28 Jan 2026 · 1 min
Podcast episode by Jim James (host, 25+ years in PR) introducing the SpeakPR show/mastermind and focusing on measuring public relations campaign metrics. The host frames the episode around the SpeakPR K framework (storify, personalize, engage, amplify, and know) and emphasizes the importance of tracking meaningful statistics rather than vanity metrics.
Hello, and welcome to this episode of Speak pr. My name is Jim James and I'm your host. And this show is for you. If you've got value locked up in your organization, you're just trying to find some ways that are simple and cost effective to communicate that with your various stakeholders. I've been running my own public relations company for over 25 years. I've also set up eight companies on three continents. So what I share on this podcast are tools and technologies and strategies that I know will work for companies big and small. Now, today I'm going to look at metrics, and I'm looking at metrics because what gets measured gets done. But also we need to know when we're running our public relations programs, how we're doing over time. And this is the essence of the k in the SpeakPR mastermind that we have, which is to storify, personalize, engage, amplify, and and to know. So today I'm going to talk about knowing the stats for your campaign.
How can this be easy? The mindset approach approach to change how you build your business.