28 Jan 2026 · 1 min
Yong-Soo Chung built Urban EDC into an eight-figure business using only social media. He argues that friends and family feedback is often useless, and that you need to focus on your core audience rather than assuming followers will become customers.
So I think a common mistake that a lot of entrepreneurs make is that they build an audience and then think that they can convert that audience into paying customers. And it's not necessarily the case. And so when you first launch a business, you don't necessarily want to ask your friends to support you. I mean, that's great that you can get your friends to support you, your parents or whatever. But if they're not part of your core potential audience, their suggestions and feedback might actually put you back. It might hinder you from achieving your future goals, because you know they're going to tell you one thing. But your core group of potential audience may actually not be thinking that way. And so your friends are actually not the ones that you want to take feedback from. It.
How can this be easy? The mindset approach approach to change how you build your business.