Cat and Jay of Imagen Insights share how they got noticed by 27,000 Gen Z-ers from across 111 countries to join their qualitative research platform

So in a nutshell our mission is to help Gen Z to shape their future. And realistically we know the best way for them to do that is with brands because brands are shaping countries and culture like our governments only wish they could do. Especially our government. Right. So what we do is we enable brands to crowdsource qualitative and quantitative insight from our community. We have a community of 27,000 Gen Z in 111 countries. They're 60% female, they are 14% black, 15% Asian, 20% from a low income background and 20% from LGBT. Community is actually diverse and we're able to crowdsource this insight from them within 72 hours. So from a quantitative perspective that's nothing new and that's been done for eons. But from a qualitative perspective, if you want to do good qualitative research you have to do a focus group. Focus groups are both time consuming, expensive so we designed a platform that you can get that same depth of insight but at the scale of quantitative research. That's in a nutshell, that's what we do. It.