Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

Cory Warfield shared his insight on how the law of reciprocity helped him transition from the UnNoticed Waiter to an Entrepreneur using LinkedIn.

28 Jan 2026 · 0 min

Episode

28 Jan 2026 · 0 min

0:00

Podcast excerpt (recorded April 7, 2021) in which Cory Warfield explains the 'law of reciprocity' on social media: to grow visibility and engagement (e.g., reach 1,000 views and 100 likes), actively consume others' content — e.g., view 1,000 posts and like 100 — because social platforms amplify accounts that interact with content.

It's literally the law of reciprocity. If somebody wants to get a thousand views on a post and 100 likes, they should go through their newsfeed and they should look at a thousand posts and like a hundred of them. And something magical happens when you are liking other people's posts and consuming other content on what's now turned into a social media platform whose business model is to serve content to people's eyeballs.

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