Could SMS be a better option instead of emails; with Jeremy Nagel

Hello and welcome to this episode of the Unnoticed Entrepreneur. Today we're traveling all the way across the world to Melbourne to meet an entrepreneur, Jeremy Nagle. Jeremy, you started a company called smooth messenger in 2018 and then you sold it in 2022. Jeremy, tell us a little bit first then about Smooth Messenger. What product did you build and what problem did it solve for entrepreneurs?

Sure. So Smooth messenger is a SMS integration for Zoho CRM. It solves the problem of people who.

Want to send out SMS to their customers. And that I think is quite emblematic.

That in these days people get their.

Inboxes flooded with emails and SMS tend to cut through the noise a little bit more.

So when I launched it, I was aware that there were already quite a few SMS integrations on the marketplace. So there's a bit of a challenge.

There of how do you get attention? And what I did in order to cut through the noise was partnerships and YouTube. They were my two main channels. I'd read a book about content marketing where they spoke about how YouTube was a great way to get noticed. And I had started making these really.

Poor quality, low production value videos that.

People nonetheless seem to get value out of. And essentially when I went live with the SMS integration, they were my first.

Customers, people who who had been following me on YouTube and who liked what I was doing and who trusted me.

Because they'd been watching my how to.

Videos and then willing to give it a go. And then the other aspect to it was the partnerships. So there was the partnership with Zoho.

In the sense that they had the old SMS plugin that could no longer.

Be served by them and they essentially.

Funneled leads my way. People who were looking for the old version of the SMS plugin were directed to my marketplace listing instead. And I was able to then get.

The first probably 20 or so customers.

Through those two channels, the YouTube and also the partnership with Zoho.

I think there's a sweet spot where.

I communicate regularly and I tell them what's happening.

It's been partnerships and the content marketing.

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