Brian Hill sold his financial advisory firm during lockdown without meeting the buyer in person. Jim James breaks down how to manage three groups when selling a business: employees, buyers, and new customers. The key is knowing what each one needs to hear.
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Hello and welcome to this episode of Speak pr. My name is Jim James. This is the podcast for you. If you are a business owner or an organization leader and you've got value locked up in your organization, if you could just find a way to share it. Now, today I'm going to talk about communication. When you're selling your business, exiting a company takes a great deal of skill when it comes to communication. I'm very lucky today to have had time on the mic with Brian Hill, who recently sold his business in spite of lockdown and in spite of being a thousand miles away from the buyer of his company. Brian founded a company called Jones Hill, which is a financial advisory service here in the uk. Brian joined me on the mic, but the audio quality was so bad that today what I'm going to do is I'm going to share his story with you because he related to me and there's so much value in here. We're going to talk about how he managed the three stakeholder groups, his employees, the buyers and the new customers.
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