Do you dream of being on TV, and not just watching it? Then listen to the CEO of LifeFlip Media coach you on how to be the in front of the camera and not behind the times.
28 Jan 2026 · 2 min
Eric Mitchell, CEO of LifeFlip Media, explains how small business owners can get on TV. He stresses storytelling that serves your audience, not yourself, and shows how social media can be a low-cost path to TV without hiring a publicist.
Chapters
All TV wants is you to have a story that reaches somebody other than yourself. So pitching yourself and your product doesn't provide value to their audience.
Welcome to this episode of the Unnoticed Show. I'm delighted to have with me Eric Mitchell, who is joining us from Life Flip Media. Eric, hi. Welcome to the show.
Hey, thanks. It's great to be here.
Eric lives in the town Beaverton, which is obviously the home of the Nike. And he's kind of come on the show because he has on his website a great statement that says, don't watch tv, be on it. Now, Eric, how can you help the Unnoticed get on tv and why is it important?
Well, first of all, I love helping people get on TV because you watch a lot of your competition, especially if you're a small business owner, and you're like, how do I do that? And you get this wonderful bad habit of fomo, right? Fear of missing out. You want to be. Everybody wants to be everywhere. And there's so many easy ways to learn how to do it. Just the basics, like a good subject line or a good pitch and who to do it. There's a lot of bad information out there, and that's why we built our system. Number one, we're traditional. Like any other media firm, we put people on tv, but then we also have consulting where we coach people on how to do it. Because, let's face it, 2020 brought us a new thing, but working from home. But it also opened remote studios where we're all. Basically, we've watched the great Trevor Noah do all of his shows and his hair grow from his studio at his house, right? He's stuck in the corner in his home in beautiful New York and he's doing his show. So, same concept. You could go on TV now, too. So teaching people how to do it in the power of social media to help you achieve it without having to spend thousands and thousands of dollars. Like.
Traditionally.
It was like, I gotta go hire a publicist, but I don't have that kind of publicist money. How do I do it? So that's what we do.
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