28 Jan 2026 · 1 min
Jim James hosts a Speak PR episode presenting a case study: a manufacturing client preparing for a US virtual trade show had low brand awareness, so the team used PR Newswire (Cision) press release distribution to drive awareness and attendance. The episode will explain how the distribution service works and report results from the campaign.
Hello, and welcome to this episode of Speak pr. My name is Jim James. This is the podcast for you. If you've got value locked up in your organization, you're just trying to find some ways to share that. And one of the ways is to write a press release, and a way to share that is through the press release distribution services. So I'm going to talk about a real case that we've done this week for a client in the manufacturing sector, where the problem we were trying to solve for them was they were taking part in a virtual trade show in America, but they haven't got a presence there yet, so their brand awareness is pretty low. Which would mean that as they made their presentations at the virtual trade show, we were concerned that they wouldn't have enough people being interested enough to come along and watch them and obviously try and create some leads for them. So we turned to the press release distribution service, the PR Newswire from Scision. So I'm going to explain how that works and how you can benefit and the results from sending out a press release.
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