From supermodels to movie marketing insights, the man with the Goldridge pen reveals all.

Hello and welcome to this episode of Speak pr. This is the podcast for business owners who want to improve and unlock the value in their businesses through effective communication. Today I'm going to be talking with Danny Goldman, who is the founder and Managing Director of Goldridge Media. Now for full disclosure, Danny and I were at university together back in 1986 and 1990, but since then he's gone on to an amazing career, buying one of the first ever video ads on the Internet, working for large branded agencies, and now running his own consulting firm distributing movies and TV content for established studios. Danny's going to talk to us about how the business model works and also how it's been changing due to the direct to consumer models adopted by the large networks and the large program providers.