28 Jan 2026 · 0 min
Kate Bradley Chernis from Lately explains how the AI platform helped Gary Vaynerchuk achieve a 12,000% uplift in social media engagement. Lately uses machine learning to repurpose long-form content into optimized social posts, turning one piece of content into dozens of ready-to-share pieces.
We'll do it.
Better anyway. We got the guinea pigs in, right? I can't believe we've had so much fun. I would have forgot.
Awesome. We'll have fun again. Don't worry.
Thank God we didn't get through the whole thing and have to do it again. Okay.
Do you know that I was a rock and roll dj, Jim, in my past?
I saw that on Sirius fm.
Yeah. So I've done that, too.
This is why airline pilots have checklists. Right? Okay, we start that again. Right. Okay. Welcome to this episode of Speak pr. This is the podcast for business owners who know they've got value locked up in their organization if they could just find cost effective and simple ways to share that. And today, I'm delighted to have with me Kate Bradley Chernis, who is on time. She's punctual, but she works for a company called Lately. Kate, thank you for joining us all the way from America across the pond. Tell us, what problem do you solve for entrepreneurs with Lately?
No one's ever done that joke, by the way.
Wow, this must be.
How can this be easy? The mindset approach approach to change how you build your business.