28 Jan 2026 · 1 min
Guest Allie Martin explains that visibility is the fastest way to shift how people perceive you and your business. She emphasizes earning credibility by being sourced as an expert in reputable outlets and reframing pitches to focus on helping publications (providing value and resources) rather than self-promotion.
I really like to use the word visibility when it comes to this idea of getting noticed and getting yourself that fame. And I always reference visibility as the most impactful and quickest way to change the trajectory of how people view you and your business. And it's really this idea of you are tapping in outlets and publications that have a great deal of credibility, and. And when they can cite you and source you as an expert, you gain that credibility along with it. You know, it really is this idea of looking at it from the perspective of it's not about you. That's a lot of times a big mistake that I see entrepreneurs make is they think, what's my story to tell? You know, how can I get this visibility that I'm looking for? But when you can really change things around and look at what the outlet is really trying to do, that's really where the magic happens, because you. You're no longer thinking about it from a selfish perspective, but more of, how can I help you? How can I be a resource to this outlet? And that's when the fireworks go off. It.
How can this be easy? The mindset approach approach to change how you build your business.