28 Jan 2026 · 1 min
Jim James explains how to set up a virtual press office on your website so journalists find releases, images, and contact info without calling you. A well-organized press centre cuts through noise and gets your story covered faster.
Hello and welcome to this episode of Speak pr. My name is Jim James, and this is the podcast for you. If you know that there's value locked up in your organization, if you could just find simple and cost effective ways to communicate that. This is a podcast which shares tools and technologies and best practices that I've learned from running a public relations firm for over 25 years, but also being an entrepreneur on three continents. So let's talk today about websites. Websites are the fundamental building block of any communications strategy, but they're also not that easy to get, right. So we're going to talk about how to improve performance of a website, importantly, how to get a virtual press office up and running on your website so that the media, if they're interested in what you're doing, can find out all the information, all the releases and all the images quickly and actually without even troubling you.
How can this be easy? The mindset approach approach to change how you build your business.