Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

How a socially engaging object or subject can help you get noticed without having to spend on marketing; with Dan Kirby of Tech Department

28 Jan 2026 · 0 min

Episode

28 Jan 2026 · 0 min

0:00

Excerpt from a podcast episode discussing the idea of a 'social object': an asset or subject that goes beyond standard business elements (like a new website, product, or hire) to make the brand interesting to people who don't yet know it and to initiate engagement — a way to get noticed without paid marketing.

A social object isn't your new website, and it's not your new product per se, or your new hire or your new coo. Right? That's not a social object. That's an interesting piece of information that you can maybe put out into the world, and that's really great, and you should do that. But a social object is something that transcends the business to sort of make it more interesting to the people who don't know you to start to engage with you. And the key thing is the starting of the engaging it.

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