28 Jan 2026 · 1 min
Podcast episode (Speak PR) hosted by Jim James introducing the Speak PR framework (Storify, Personalize, Engage, Amplify, Know). The episode focuses on the 'Amplify' element—social media sharing frequency, metrics, and the line between being informative, annoying, or intrusive, with practical guidance for organizations wanting to share value cost-effectively.
Hello and welcome to this episode of Speak pr. This is the podcast for you if you know you've got value locked up in your organization and you're just trying to find some cost effective and some simple ways to share that with everybody that you believe should know about it. My name is Jim James and I've been running my own international public relations company for over 25 years. But I've also built businesses on three continents. So I'm here to share what I know works and the fundamental plan of the Speak PR program, which stands for Storify, personalize, Engage, amplify and know. And today we're going to talk about the amplification part, which is really about social media sharing. Now, what stage is our attempt to be informative drifting into being annoying? And at what stage does our desire to share end up as being plain intrusive? We're going to look at metrics today for social media sharing. How often should you tweet, post on Facebook.
How can this be easy? The mindset approach approach to change how you build your business.