28 Jan 2026 · 1 min
Drew Vernon, US Marketing Director of Tonies, explains how the German toy company maintains growth in America. The Tonybox offers screen-free, on-demand content for young children, a genuinely unique product category that stands out at trade shows like Toy Fair.
I think, really showing the uniqueness of the product, and that's always a challenge, but also a blessing. If you go to Toy Fair, as I do, you can walk the. The rows we shut down for a couple of years, but getting back to Toy Fair, you can walk the floor for three or four hours, and you'll see hundreds or thousands of manufacturers that are. I shouldn't say this, but they're selling a lot of the same things. And so the tonybox is genuinely a unique new product category. And so our approach is to show not just the breakthrough innovation that the Tony box provides, but the educational ramifications of being able to give a young child, for the first time ever, screen free, on demand library access to the world around them. And that's a very powerful opportunity, in my opinion.
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