How this tool, which sounds like 'Instagram', can help you communicate with your customers and your team better

The Enneagram. It's a very powerful tool that it's most commonly understood as a personality dynamics tool. It describes these nine distinct personality dynamics, each with its own underlying motivations, each with its own underlying communication styles and needs. It's so powerful in terms of understanding your own style, understanding how your style works with other styles, and then getting to your second point about communication, understanding how each one of these styles is essentially, they have, you know, for lack of a better word, a filter. And knowing how to use words that get through the filter to the person you're trying to communicate is very powerful.