How to catch the eyes of buyers in your market by winning a prestigious award.

Hello and welcome to this episode of the Speak PR Podcast. My name is Jim James and I'm delighted to welcome Chris Robinson today who's the managing director of Boost Awards. And we're going to talk about the importance of entering awards and actually that it's really possible to enter and to win an award and can have a massive impact. Now, Chris, tell us, why is it worthwhile for a company to enter an award?

Okay. Well, when we ask that question of people often in awards planning sessions, there are two answers that come up every single time and a third that comes up occasionally. The most important reason by far is it helps them win more work. And we did some research of our own. We asked 400 buyers, business buyers, and B2B is a particular speciality of yours. And it turned out that when buying business services, 82.4% of them said that it affected their buying decision. When you got two comparable quotes.