28 Jan 2026 · 1 min
Dan Cumberland explains how to turn long-form podcasts into short-form social videos that work with platform algorithms. He covers repurposing existing content to reach new audiences and boost engagement across channels.
Well, so there aren't great search engines for podcasts. So you have to get your show to where people can find it and where people hang out. And that's on social. So that's really where I started, is how do I go about getting this long form piece of content that doesn't do well? If I just put a podcast into social, no one's going to click on it. No one's going to engage with it. So you want to get it in the format that works for the algorithms, that it's really about, you know, that engagement, it's really about creating something that's fun to watch. You know that dopamine rush that people get, that the algorithm's favor to try to get you hooked, try to play into that, that in a way that then gets people knowing who you are, knowing what your show is about, and building that relationship with them.
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