28 Jan 2026 · 1 min
This podcast episode, hosted by Jim James, opens with the host introducing himself (25+ years in PR; built eight companies across three continents) and stating the episode’s main point: audio and video are effectively invisible to search engines unless transcribed or tagged, so transcription services are necessary to make such content discoverable (SEO).
Hello and welcome to this episode of Speak pr. My name is Jim James, and this is the podcast for you. If you've got value locked up in your organization and you're just looking for some cost effective and some simple ways to unlock that through communications. I've been running my own international public relations firm for over 25 years. I've also built eight companies on three continents. So my interest on this podcast is to share with you what I know works. And today I'm going to talk about transcribing audio and video. And the reason for doing this is because Google and Bing and all the search engines can't identify keywords from within audio and video content. And this means that podcasts like this or your video content is not going to be found if it's online. So in terms of SEO, audio and video are, in effect, invisible except for the tags that you create. So let's look at transcription services.
How can this be easy? The mindset approach approach to change how you build your business.