28 Jan 2026 · 1 min
Jim James, a PR professional with 25 years running an international agency, explains how companies use polls to build authority and earn media coverage. He covers practical tactics for creating compelling content around elections and COVID, and how to communicate value to staff, partners, and customers through polling data.
Hello and welcome to this episode of Speak. Dr. My name is Jim James and I'm your host. And on this podcast I like to share thoughts and tips about how to get noticed. Now if you are running an organization and you know you've got value locked up, you just want to find some ways to communicate that to your staff or your partners or to your potential and existing customers. This podcast is for you. I've got over 25 years of running an international public relations agency. I've also set up eight companies on three continents. So what I share on this podcast are tools and tips and best practices that I know will work for companies big and small. Today we're going to take a look at polling and polls because we're seeing with the elections coming up and also the impact of COVID where people are being polled, that organizations, governments, companies and political parties use polls to create compelling content. And content is.
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