28 Jan 2026 · 1 min
Mac Attram built a $25 million business in eight years through joint ventures with partners. He defines a JV as a strategic partnership where each side leverages resources to make or save money, and calls it faster and less competitive than traditional marketing.
Over $25 million.
Eight years.
2022-09-22.
In the last eight years alone, personally and with my joint venture partners, generated over $25 million. Now, how can people do it? First of all, you need to understand when it comes to joint ventures, you have to have the mindset that it's going to be a win win process. If it's not a win for you and it's not a win for them, then there is no point, because at some point there will be some element of resentment. And so the way to look at partnerships and collaborations, what I would say is this. Some people, they want to understand what the definition is. And the definition that I say is a joint venture is a win win strategic partnership between two or more people or companies who agree to leverage each other's resources in order to make more money or save money. And for me, it's the fastest, most lucrative, least competitive form of marketing that I found.
How can this be easy? The mindset approach approach to change how you build your business.