If you own the business, should you do the marketing? Listen to what this 75 year old entrepreneur has to say.

Hello, and welcome to this episode of the Unnoticed Entrepreneur. I said, feel like saying yeehaw, really? Because we're going over to Dallas, Texas, to meet with Charles Reid, who's built a company called Get Payroll. They have over $1 billion worth of payroll that they manage every year. Charles, welcome to the show.

We provide payroll services and payroll compliance services. We pay their employees. We do all the filings, all the tax payments, and then we solve all the compliance problems that arise because the Internal Revenue Service makes millions of mistakes a year. So we fix them. We just tried to explain who we were and what we did, tried to be not the major faceless people like our major competitors. And the fact that we always made the point that you could call Charles. I mean, you can pick up the phone. Any of my clients, anybody who's interested, can pick up the phone and call me directly. If you're going to grow an entrepreneurial business, you have to treat it as a business, not a job. And you have to do the things necessary to grow the business. And that is. You're right. It's a key psychological point that an entrepreneur has to come to and say, this isn't a job. This is a business. I need to manage the business. Well, from my point of view, Facebook is for sending pictures of the grandbaby to grandma, okay? We actually get hundreds of leads from Facebook. We get leads from LinkedIn, TikTok, Instagram, YouTube. It's amazing. I don't understand social media. I don't believe in it. I think it's a farce. But that's me, okay? I do not have a personal Facebook page. I think it's a waste of time. I can't believe that people are interested in what I eat or where I go or who I'm seeing. I mean, you know, but it works. And they're in tune with that in a way I'm not. And so it's very successful. Michael, who's my videographer, does wonderful videos. We have our own YouTube channel. We do serious ones. We do some that aren't so serious. We did one that was both. We did a. I don't know if FUTA is the Federal Unemployment Tax act, okay? But it also refers to a type of Japanese pornography. We did a 2001 A Space Odyssey parody. We do a Godfather parody. We do a lot of fun things as well as serious educational videos and webinars for clients, potential clients. The FUTA one was a serious video. So we're doing a lot of things that I never envisioned, but they do and they're effective because most of my clients aren't my age, they're younger than I am, and they live in a different world. So we need to be in that world. And I need people who are smart, experienced and knowledgeable in that world. So I hire them. And like I said to you before, an entrepreneur doesn't need to be the smartest person in the room, he needs to hire the smartest person in the room.

Now this is just a two minute trailer for a full 20 minute show. The show will be dropping into your feed in the next day or so, so do look out for it and do enjoy it, share it and review it. Thanks for listening to this trailer of the Unnoticed Entrepreneur.