28 Jan 2026 · 1 min
Jim James explains how to reach older consumers through PR. In 2020, there will be more 55-year-olds than 5-year-olds, and this demographic is very wealthy. He shares practical tips and resources for marketing to what the industry calls 'Silver Surfers'.
Hello and welcome to this episode of Speak pr. My name is Jim James and I like to unlock the potential in everybody's business by using public relations, because public relations tools and activities can be free to use and global and instant. Now, not everybody is trying to market to the world, but most of us should be thinking about marketing to older people. And on this episode, I'm going to talk about what I learned from being on a camping trip and helping my neighbors in their camper van to buy a wireless router and thinking for anyone out there that is marketing their goods and services to the older generation about some key tips and some key websites that we can all use to make sure we get our news and views to the older generation. The Silver Surfers parents who are actually the wealthiest group in the world.
How can this be easy? The mindset approach approach to change how you build your business.