28 Jan 2026 · 1 min
Podcast episode (Speak PR Podcast) hosted by Jim James offering practical advice for business owners on communicating value. Episode opens with an anecdote about stale government COVID signage (‘drive safely and save the NHS’) and indicates Jim will discuss refreshing business messaging and tools/technologies to help owners communicate without hiring an agency.
Hello, and welcome to the Speak PR Podcast. My name is Jim James, and this is a show for business owners who believe that they've got great value to unlock in their businesses if they could just find ways to communicate that. My name is Jim James, and I've been running my own businesses for over 25 years, including an international public relations agency called East West Public Relations. Each show has thoughts and tools and technologies for business owners to deploy to maximize the value in their own businesses without the expense of using an agency. Now, I had an idea today that I'd love to share with you, if I may, and that's that I've been reading signs about the government approach to Covid and the one near my house, which I drive past every day and says, drive safely and save the nhs. Now what? I realized that that sign had.
How can this be easy? The mindset approach approach to change how you build your business.