Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

It is amazing how few companies have a crisis management plan in place, and here is a guide to how to create one.

28 Jan 2026 · 0 min

Episode

28 Jan 2026 · 0 min

0:00

Single-speaker podcast excerpt (Jim James) urging organizations to create or update living crisis management plans in light of lessons from 2020. The speaker emphasizes that plans must be regularly reviewed and edited—they are "living, breathing" documents—and that organizations without plans should draft one.

I will tell you, after 2020, I'm stunned at how many people do not have an active crisis management plan on paper. I think it would probably surprise more and more people. And I think what 2021 should be about for people is if you have one, you need to look at 2020 and make sure that you are, you know, dusting off, changing, editing. Because a crisis management plan is a living, breathing document. It's not. You write it and you're done. And if you don't have one, you definitely should write one.

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