28 Jan 2026 · 1 min
Bob Wheeler explains how a founder's confidence and self-worth shape who they attract in business. People connect emotionally, and your belief in your own value directly influences your business relationships and outcomes.
We're all emotional beings, and so we're going to connect emotionally. You may have something that I want, or I have something you want, but at the end of the day, how are we going to resonate with each other? And so for me, whether I'm feeling confident, which to a lot of people feel sexy or like I want more of that, or, oh, let me help you, and, oh, wow, they're not so confident. Maybe this isn't the path I want to go down. And so just even starting with how we see ourselves and how we value ourselves is going to have an impact on the business. So it's really important, from my perspective, to get clear about what I'm worth.
How can this be easy? The mindset approach approach to change how you build your business.