28 Jan 2026 · 1 min
Jim James, a PR veteran with 25+ years' experience, argues that creating a branded course is an authority-marketing tactic. He uses Six Sigma and Jack Welch as an example of how a method can become synonymous with quality and publicity, turning your thinking into the industry standard.
Hello and welcome to this episode of Speak pr. My name is Jim James and I'm your host. This is a podcast for anybody out there who has value locked up in their organizations or even in themselves and is just looking for ways to share that through cost effective communications. I've been running public relations agencies for over 25 years and I've also been an entrepreneur on three continents. So I'm here to share what I know will work for you. Today I'm going to look at the merits of creating a course around your knowledge. Because if we can share our way of thinking and it becomes an industry leading way of thinking, this is great publicity because it becomes the standard way we think about how Jack Welch made the Six Sigma the GE way. It became synonymous with quality and, and shareholder value. So today we're going to look at building courses for our companies as a way of communicating our value.
How can this be easy? The mindset approach approach to change how you build your business.