Michelle Griffin shares the 5C's of personal branding, and only one of them is content.

Confidence. It's all about the mindset. You have a message and a mission to share an expertise. So you need to be out there. People need your help. Number two is clarity. If you don't have clarity on who you are, who you serve, what do you want to be known for? Your why all those important things. It's going to be a struggle to get yourself out there and to make sense of it all and others to make sense of you. Number three is content. Your content is your way of helping your people. Right? So. So whatever is best for you and for them, the content will be what you do, your fuel for your brand and your business. Number four is consistency. We can't just be a one and done thing. We have to be in it for the long haul. And by doing all these things that actually they just coincide, but consistency will win the game. And number five is community. We can't operate alone. We are here to solve for people, to serve them. And building a community around your brand, your business will be one of the best ways to attract more opportunity.