28 Jan 2026 · 1 min
Short podcast excerpt (Mark Asquith speaking) arguing that podcasting can be an effective business medium but requires significant time, tactics, strategy, and quality—it must be treated as a proper marketing/sales channel rather than a tacked-on side project.
There's no point starting a podcast unless you can put time into it as a business owner, enough to build some kind of funnel, some kind of sales focus. If that was your goal, you could do that. Now you can, because now there are millions of podcasts. You know, if I was to, say, a YouTube channel up, I could do it now. I could just do a YouTube channel on my phone and I could publish to YouTube. Would it grow? Will? Probably not, because I'd need time and tactics and strategy. So, yeah, podcasting is as good as any other medium. It's got a little bit of an edge over certain mediums, but it, it will not work for you unless it's good. So, in short, it's great for getting noticed, but it has to be done properly. It can't just be tacked on like a lot of people do. Yeah, It.
How can this be easy? The mindset approach approach to change how you build your business.