Soundbite: How to build 1 million subscribers by providing a customer centric video creation platform.

Everyone wants to watch videos, but not everyone knows how to create videos. It seems like a complicated thing. Lumen 5 is PowerPoint for video, so that anyone without experience can still create really engaging video content for their brand. Our emphasis was, how do we make five people really happy? How do we make 10 people really happy? 15 people. And in the early days, I really tapped into communities and that customer centricity has created a lot of advocacy over the years. Luminance 5 has been around for about five years, and today we're just celebrating the threshold of a million new users for the first six months, creating videos myself, using Liven 5 almost as like an unpaid contractor. We have a very nifty feature that allows you to turn blog posts into videos. And for busy marketers, for busy entrepreneurs who are on the go, that's what they love to use. We have a stock media library, and what that means is you don't have to go and capture footage. You don't need a camera, you don't need a microphone. We do have a music library for all of you out there who are stressed at the thought of music production. We've always believed that the best design is invisible, the best technology is invisible. You can go through the entire video creation process and not know what happened. Anyone can create videos for free, without a credit card, without paying anything.